Quote:
Originally Posted by Longhorn248
I like the idea that it's going to be higher or lower than we expect, makes no sense to string us along and then come out with the car in the $22-24k bracket like we're all speculating.
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Makes perfect sense. They want to build maximum hype and get people emotionally committed to buying it. Once a person is emotionally committed to buying something they are willing to spend more for it than they would if they were just presented with a bunch of facts. It's also why the focus has been on the concepts and race cars and not the actual production car and specs. Once they put a price on it it becomes a logical and not emotional decision, and car sales is all about getting someone to buy something based on emotion instead of logic. They want the price to be last thing you think about.