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^ I don't think Hyundai is doing anything of the sort? :-s
They were providing an option to the lower capacity versions of the Mustang/Camaro and a low-rent option to the Nissan 370z/G37.
If you could find a quote from a Hyundai rep saying they are looking to compete with a WRX STi, then I will happily change my opinion. But I think you are off base.
I guess you do not know much about the Genesis coupe and didn't read what the person posting the pic said. Those numbers will soon be irelevant. That was just some inaccurate, naff, marketing one-pager. The car coming in 2013, the one that will compete for sales with the BRZ will have uprated engines and probably other dynamic improvements as well.
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