Quote:
Originally Posted by fistpoint
I agree with your assessment, but would like to add that IMO the basic(all the 2.0's) Genesis Coupe is overpriced for what you get...compared to a Civic Si for example. Hyundai missed the target on pricing I think. I also wouldn't spend $30k for their top model, ever. You can get more car against the lower models, and more car vs the higher model. Strike 2.
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I think the Genesis 2.0 is probably offered at a very fair price for what you get. The civic SI is a tuner version of everyone's favorite commuter car. It's styling is about as boring as you can possibly get and it handles well for a FWD car, but that is it. The genesis gets you a turbocharged engine, a dedicated RWD sports car platform, a apples to apples interior, and is better equipped than the Honda.
With that said, I still think that toyota/scion/subaru will need to stick close to the genesis price point on an MSRP basis, but I also think that the Hyundai sells in more volume than is planned for this car and thus the actual sale prices may be closer to MSRP than what a genesis can be had for.