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Though I have an EcuTek Tune on my car and knew what I was getting into from the beginning, I was not worried about the resale value. Why do we mod cars? To enjoy them. That car could be taken away from you in any capacity at any given time (theft, wreck, etc.)
If you want everything (tune yourself, able to sell later for some residual, etc). look into the Hydra standalone. Sure, it's pricey, but hell, you can resell it. People sitting on an online forum debating which business model is better isn't going to change a thing, especially at this point. Maybe in the years to come it will, but not at the moment, so why argue? It is what it is, you cannot personally do much about it except weigh your options and go with the best choice for you, be it EcuTek, BRZEDIT, Hydra, Unichip, etc.
At the end of the day, if you want a tune, you're going to have to pay somebody something. Its up to you to determine if its worth the cost or not.
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