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Old 07-12-2013, 02:43 PM   #61
swift996
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Drives: Subaru BRZ Limited 6MT
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Quote:
Originally Posted by Visconti View Post
People need to realize that ecutek is no cobb accessport or Diablo..

EcuTek doesn't want their licenses to be resold and i really don't want my tunes resold.

I think it's funny how quickly people forget how lucky we all are a company like EcuTek is supporting this platform. If EcuTek didn't spend the time and money working on these cars this platform would be completely different !

It's not like EcuTek did simple ecu support and bailed on all of us after. They continue to update their product and stay on top of their game even when they have no real competition. Brzedit isn't competition .. That product is at a entirely different level, similar to the unichip, IMO of course lol .

John
I think most people just wish they had a fair price for their cable and some logical license structure. Either pay a fee to transfer it or bring the cost down. The tune is the tune, it should be licensed to a VIN. $800-900 to have your car tuned and then no recovery of costs is a lot of money for a N/A car. They have price leverage because of the lack of competition. They have done a great job, not arguing that but over time they will feel more pressure to drive cost out.

If I were EcuTek I would view BRZedit as competition but it's going to be hard for BRZedit to compete against the franchise, engineering, and supplier/relationship model of EcuTek. For the consumer it's good to have options, it drives better value.
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