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A better option would be free tuning. Being realistic, many of us paid the extra sum of money for the expertise of Visconti, FA20Club, etc. Those that didn't like the model or wanted to tune for themselves went with BRZedit. I like not having to drive to a different state to get retuned when I throw a new part at the car, and the extra money was worth it to continue getting free updates/support from talented people.
Will another option become dominant 5 years down the road? Statistically that's been the case. However, EcuTEK isn't going to drastically change their model, even with the bashing being brought into a half-dozen threads. Don't take offense, I wholly see your point, I just think the market has spoken and the argument does nothing to better/advance the community.
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