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the guys that tune with ecutek have a vested interest in pushing people away from open source (or, really, anything that isn't ecutek, brzedit included) tuning. they benefit directly from the high barrier to entry imposed by ecutek. it limits competition. it's the same reason that big industries lobby to be regulated by the gov't. big companies can afford to comply with regulations that small upstarts cannot. they have to resort to scare tactics and misinformation, because to compete directly would be impossible. it's hard to convince someone to pay for a 'license' that does nothing more than impose restrictions upon them unless you have some argument to offer. no one will pay for ecutek when another competent tuner can do the same job for $300 less off the top just by virtue of not requiring the user to buy a 'license' to use the product of the work they just paid someone to perform. it's not a hard sell for the alternative.
ecutek can run their business anyway they want. this market will be no different than the others. they'll get the early rush then get pushed out by cheaper, more reasonably termed alternatives as the tuning community catches up.
the real issue that people should care about is that everyone who has an ecutek tune has relinquished control of the very most important piece of equipment in their car. they are now beholden to the ecutek network of tuners for any further updates, fixes, changes of any kind whatsoever. they are also forbidden (for 'IP' reasons, which is funny coming from a company built on the back of exploiting other companies' hardware and extracting their IP) from even knowing what the hell is going on in there.
people may not care now, but down the road if they own the car long enough they'll come to learn why lock-in and dependency are very, very bad when it comes to the software that runs your $25k+ car.
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