Toyota GR86, 86, FR-S and Subaru BRZ Forum & Owners Community - FT86CLUB - View Single Post - Should Toyota get its own preformance brand?

ayau · 12-27-2011, 11:42 PM

I don't think Toyota has spent enough time developing a performance oriented car in their lineup. It takes a lot of time build a performance brand and to gain the trust of their consumers; it just doesn't happen overnight.

Look at Honda and their Type-R brand. It started in ~1991 when they introduced their first NSX Type-R. Over time, Honda built the performance brand that everyone would trust. The ironic thing is that Honda is now starting to kill the Type-R brand. I believe they currently sell one Type-R and that's the Euro Civic.

12-27-2011, 11:42 PM	#26
ayau Senior Member Join Date: Nov 2011 Drives: Some rust bucket Location: Polar ice cap Posts: 3,058 Thanks: 312 Thanked 1,046 Times in 556 Posts Mentioned: 37 Post(s)	I don't think Toyota has spent enough time developing a performance oriented car in their lineup. It takes a lot of time build a performance brand and to gain the trust of their consumers; it just doesn't happen overnight. Look at Honda and their Type-R brand. It started in ~1991 when they introduced their first NSX Type-R. Over time, Honda built the performance brand that everyone would trust. The ironic thing is that Honda is now starting to kill the Type-R brand. I believe they currently sell one Type-R and that's the Euro Civic.