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Old 07-02-2013, 03:58 AM   #28
OICU812
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Join Date: Mar 2013
Drives: Scion FR-S 2013
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Garage
Quote:
Originally Posted by forzajuve View Post
That basically says it all. Game, set and match.

Key points include:

- "According to an editor at XaCAR, an enthusiast magazine in Japan, it all started with Toyota CEO Akio Toyoda's insistence of producing an enthusiast entry-level sports car."

- "...the FR-S will come in one trim level, leaving the owner to only make decisions for color and transmission. The owner will then have the ability to personalize their FR-S by choosing from a list of accessories that can be added a la carte. They don't need to choose a trim package that will leave them with options that they might not want."

- "Apparently, Subaru had little choice but to agree to Toyota's proposal of building this vehicle"

- "Looking at it this way, it makes some sense, but it's certainly not obvious, especially to those who aren't knowledgeable about cars. The coming months will tell if this little scheme plays out the way Toyota and Subaru drew it up, but I think they should have agreed to sell the car just as a Toyota (not a Scion or a Subaru), which would have created a broader buyer base, and avoided all of the confusion."


I agree with the last part however, other then us bickeringon the net.... by having a Subaru version it reaches out to another group of loyal people who are Subaru brand loyal and that means sales and money overall. Regardless of the sales numbers, it is obvious that the BRZ is doing well on Subarus side of the spektrum and helping them out as well. Not everyone wants a 4 door STI/WRX? I was always honestly hoping that Subaru themselves would make a STI in a 2 door version, never happened and maybe never will I personally only would want a 4 door car if I had a family otherwise no need or want there....
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