Quote:
Originally Posted by thill
Base WRX = $25,795 MSRP
Base WRX STi = $37,645 MSRP
That is a $12K difference. And from what I experience here, Subaru has no problem selling the STi at all. People are on wait lists. Even if the BRZ was marked up $8-10K for an STi model I suspect demand would outpace supply for years.
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I feel like that is a poor comparison as the main difference between the two models is the drivetrain. The STI has a complex electronic AWD system and a 6 speed transmission (instead of a 5 speed). Nevermind that all the equipment included on an STI is not on a base WRX. A better comparision would be the WRX Limited ($29,500) against the STI.
And Subaru has no problem selling WRXs (and STIs) because they make a very VERY small amount of them a year. I don't really view that as "selling every one" they make because they are more or less built to order.
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Current: 2023 GRC Circuit Edition, 2012 C63 AMG P31
Past: (2) 2000 MR2 Spyder, 2017 GTI Sport, 2006 Porsche Cayman S, Supercharged 2013 BRZ-L, 2007 Honda S2000, 1992 Integra GS-R