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Sports cars sales compared...
Some food for thought in the 3rd anniversary of the twins since their release in May 2012:
http://i.imgur.com/xnr4Pk8.png |
Very cool! Thanks.
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pretty cool info but i wouldn't lump the 350z and the 370z. Two different cars, and the 370 was pushed to a higher pricepoint.
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Looks like cars sales follow a consistent predictable pattern.
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http://www.goodcarbadcar.net/2011/01...s-figures.html In any case it's not like the two generations overlapped by a significant amount, they updated the model, I'm not seeing how that skews anything aside from the total units sold graph. Might as well separate AP1 and AP2 S2000's, pre/post 2007 RX-8's, the FR-S and BRZ, and include the NB Miata as a separate class as well. To the OP, image says ND Miata, should probably say NC. |
You're missing the Miata's most important aspect: that the ND has a built-in time machine
(graphs should say NC) |
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Also, we need to recognize that the Z cars have a much longer legacy (extending back to the original 240Z) which tends to boost sales whenever a new model comes out. I think that the Miata is perceived by most consumers as one long line from its introduction to now. These cars also have benefited from decades of advertising. Contrast this with the S2000 sales, which were never high at all, even though it was a great car. With regard to FR-S and BRZ, however, these are identical models which happen to be sold under different brands. No need to treat them differently any more than treating every different Toyota or Subaru dealership as unique. |
I wonder why the s2000 didnt sell very well? Besides being a roadster it seems like the ultimate driving car of the bunch yet they didnt sell.. It must have been the price point I guess.
Also I agree about splitting up the the 350z and 370z. They are totally different cars and the car totals are very skewed being together. |
Great visual. Shows the drop off in sales was predictable and should have been expected. I am sure Toyota knew what the sales would look like. The car sites and mags spouting doom and gloom is mostly click bait and story fodder. The car is still outselling every other sports car. It will be interesting to see where the new ND MX-5 comes in at and the effect, if any, that it has on twins sales.
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Only thing I wonder is what the graph would look like if the S2000 and RX8 were still in production.
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Interesting pattern, though. Introduction year is good, 2nd year is great, a significant dropoff in the third year, then a long gradual decline in sales until the model is discontinued. The pattern is so consistent that it seems certain that Toyota/Subaru have factored this into their sales projections. |
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