It also lowers the dash line for more forward visibility. Call me crazy but I'd much rather prefer NOT having something that high on my dash. Seems like more of a distraction and potentially damaging to night vision. The ones I've sat in or drove, it always seems like it's in the corner of my vision.

Just read that Mazda is going start producing OEM parts for the NA.. Seems to be a trend amongst the manufacturers, JLR restoring old Land Rovers, Peugeot restoring 205 GTi, BMW producing stuff for their old E30 M3, FCA building parts for the Lancia Delta.. Porsche doing the same thing.. interesting to see where it goes...

Sorry for resurrecting this thread, too lazy to start a new one....

Mazda Revenue 2019 $31,471
Toyota Revenue 2019 $275,356


Love most mazdas..my fam had a mazda mpv growing up lol but the unfortunate truth is toyota knows how to make money off cars and mazda struggles..heck, they just started using toyota's own financing!

The new Mazda-Toyota joint venture in Alabama will help to reboot them.

https://global.toyota/en/newsroom/co.../21408293.html

How is that a bad statistic? Doesn't Toyota sell more than 10 times the amount of vehicles that Mazda does?

I agree it isn't bad but clearly in the business of making money off cars Mazda has relatively struggled. Whatever Mazda says to convince its own board for the Miata means nothing in regards to what OP said "something Toyota should take notes on"...the note taking should be the other way around :iono: think even Mitsubishi made more money than them last year..

I don't know Mazda's finances but I think your supposition is inaccurate. Just because Company A has more gross or net revenue than Company B does not mean Company A knows more about making money off cars.

Being smaller, yet profitable, still means you know your business enough to make money. There is no relationship there as many other things go into ultimate revenue.

Meaningless numbers are meaningless.
Show us the profit margin per vehicle sold for each and there may be a basis for comparison.
Oh and you can't just take the number sold and their annual profit since it involves way way more factors then that.

That's like saying a local restaurant is struggling because fast food chains make more money though. My local mexican restaurant definitely does not need to take advice from taco bell...

ok net income of $22 bill from toyota vs $111 mill from mazda for last FY..pretty sure that is a much bigger percentage for toyota. yes, grats on mazda for being able to hold out all these years unlike say suzuki and still turn a profit but relatively no growth and miniscule market share for a mass market brand isn't great. either way, just a very silly thing to say about Toyota, they are the epitome of making money off cars and they still manage to give us 2 RWD coupes.

Still meaningless numbers for the point you are trying t make.

ok :iono: still doesn't change my point

Auto manufacturers consider market share more relevant than profitability, although profits are obviously required too.

It's impressive that Mazda is still profitable but there are so many variables in calculating profit that it would take some digging and comparing Mazda vs. Toyota financials but I'm too lazy to do that.

That's Mazda's biggest problem. They're bleeding market share. That will change in 2021 when they start producing a new crossover at the Toyota JV Alabama plant that if they sell to plan will increase sales volume by 150,000 units annually initially, +50%, a big deal for reversing their declining share and future prospects.

https://carsalesbase.com/us-car-sale...s-2019-brands/

https://www.youtube.com/watch?v=8b_s6ahm36k

https://www.youtube.com/watch?v=ybgH154BN80

https://www.youtube.com/watch?v=SiO0meHxHbo

https://www.youtube.com/watch?v=jsrVPuRcs8o