| AtlantaRock |
05-19-2012 08:47 PM |
Quote:
Originally Posted by kmbkk
(Post 218407)
Guys,
I'm going to write a letter to Scion providing feedback on the First 86 program experience. I want to divide it into 3 parts: the initial program launch & notification; the time leading up to, including the trip; and finally the remainder of the time leading up to, including car deliveries.
Here are a few of the details I'm going to include:
1. Initial program & notification went smoothly
2. Trip was a class act & much appreciated
3. No follow-up e-mail after trip for pricing & accessory details
4. Deliveries were greatly varied & disjointed. West coast guys seemed were well taken care of vs. east coast guys not as well. Problems getting info from dealers. Large disparity in gifts (again west coast vs. east coast).
Bottom line...Overall I think it was successful, just not a complete follow-through to the end.
Again, this is just a rough outline. Please give me any additional inputs. I'll accept them for a couple of days, then I'll finalize the letter and forward it. Please keep in mind this isn't a bitch-fest per se. I was to include positive experiences as well.
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Great idea for feedback. I agree the initial First 86 program was great, the trip was unexpected, I was disappointed that a very specific plan was not enforced that would let all of us get our cars the same week and that a few dealers may have sold cars to others before all the 86ers had them.
My dealer really did not provide any information to me, I always had to contact them and give them the details that I got from this forum so they could follow up.
They did not know the pricing I had to tell them what it was, did not have an idea of the vin or when it would be available, or when the car was going to be delivered until I told them that PD got his car in CA, so vins were being given to other 86ers.
I do appreciate the gifts that I did received, the dealer did have a lunch for all the employees at the dealership when I picked up my FR-S. There was not a lot of extra attention but I don't have a problem with that, I just wanted to drive it.
Overall I don't have any real complaints, the car is great, the program was a great Marketing strategy and overall a success.
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