Sure, 15 noncontinuous years, basically each iteration had 5 years followed by a break and then another iteration, don't forget there were five years in between the second and third generations.

So if you're predicting the same for the Toyobaru we can expect sales to stop in 2017 before a second generation is produced. Hopefully we won't have to wait five years.

I see what you were getting at. Makes sense. Unless they figure that that didn't work well for the car and learn from their mistake.

That's kind of young to be buying a Buick don't you think?

Right, the MR2 while a good benchmark isn't what most would call successful, if it was, they'd still be making it and they never would have stopped selling it here while they were still producing it for other countries.

Better example would be the Celica, if you include the tC then Toyota has been producing a 'sport compact' since 1970 with no significant gaps to my knowledge (admittedly I know a lot less about it).

Edit: This car is keeping pace with the tC, if it continues to do so I think it'll hit similar longevity. But with so many detractors calling it too expensive for the amount of performance and the evidence of other RWD sports cars over the past decade I'm not optimistic they'll have a Toyobaru 20 years from now.

Toyota is definitely looking to up its image in terms fun to drive cars.

It probably depends on how quick they can release the FT1 or Supra. Before they release, they're probably try to keep the GT86 dream alive.

I don't consider the MR-S an MR-2, neither did the rest of the world. They only added the MR-2 moniker in the USA for obvious reasons.

This is subie's 240Z. An affordable sports car thats just a sports car. Not a lux'd car that peacocks it out of affordability.

And it has little to nothing in common with the Celica or Tc, this car has more in common with a Porsche Cayman than those cars.






The Celica GTS was a sporty car, but not in the same league as the twins.

troof

Why not? Other than it going from a coupe/t-top to a full convertible. Everything else about it is just like the previous generation MR-2s.

If only it were that simple. Auto manufacturers develop brands in fleets rather than individual vehicles. This car may be profitable on its own, but it will also have to fit into the marketing plans for the entire Toyota lineup and the entire Subaru lineup. It has to fit a market segment that the other cars in the lineup do not address. You can have some overlap, but if the sales of this car are cannibalizing sales of one of the other products in the line too much, they'll dump it.

I suspect there's some cannibalization going on in the Subaru line, with some people who might have spent more money on some version of the Impreza buying this instead. If Subaru decides that they're making less money on this car than by getting the same customers to buy WRXs, they'll drop the BRZ. Then the BRZ enthusiasts will be sitting out here scratching our heads, wondering why Subaru dropped what appeared to be a profitable car.

And who knows what the hell will happen on the Toyota side. It really doesn't fit the Scion brand in the US, which is why they've been having a hard time figuring out how to market it. Moving it to the Toyota lineup could result in cannibalism of its other projects.

I really don't think this car is going to be around a long time. But time will tell.

Actually if the frs were to move over to Toyota I think sales would go up slightly, it would be the only rwd sports car in the line up it wouldn't really effect other sales.

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I actually lol'd on this one. I feel the same way, lol. A new "limited" edition seems to be coming out every 6 months.

Toyota have a knack to kill off anything thats fun. FJ cruiser being the recent victim. There is not enough of us car ppl to keep these things frm becoming just another niche. People who drive slushies, talk specs and brand just dont get it.