Seriously JPM CoachWork
 

So I was thinking of buying JPM Coachwork Dash Panel... but it cost an additional 65 dollars to remove the JPM Coachwork stitching

Lol I hate that jpm logo and that is why I don't have anything by them... it's super tacky

This has been know for quite a while.
Now, I'm not on either side of this fence.

I think a better way to market this would be.

"Let us stick our add in your face, and we'll take off $65."
Not
"Our add is preset, We'll remove it, but it cost you $65."

Above is not their quote, or idea. Its my own opinion.

Granite if/when I purchase from them my total bill will be $65 higher than it could be.

That said...
...Everything I've seen them touch, or feed back from all of their customers
is pure Legit, Sexyness, and Quality

yeah, they were adamant about it. Even when in reality the cost structures mean that people who don't want logos ends up paying for other people's logos.

People who want the logos blew multiples veins and decided maths was too hard for them so yeah.

Are these easy to takeout/put back in?

Yes, takes only a few seconds

Their items are top notch in quality though.

A friend has the bonded dash panel with the Jet black logo and it looks good. It fits with the interior and is not highly noticeable like the red and white one.

Disco stu doesn't advertise

Super tacky! You know what's classy? Red lug nuts and snap in fake vents with LEDs.


Already been beaten to death. You get a discount if you allow their logo. Don't want the logo? Don't order it. It's also the only piece that has their logo.

@humanshield @Gen @UnOvertime Thank you.

@FRS_Jack I apologize for any confusion resulting from the product's configuration. It does not cost an additional $65.00. You save $65.00 with our logo embroidered. I have updated the product to be less confusing and more accurate.

@Floggin Tires Thank you for your sharing your opinion and the feedback of others. Thank you as well to you and everyone else above for reminding us to update the product description and configuration.

Both Dash Panels have been reconfigured to show a discount for embroidery as was initially intended. This was originally raised and resolved months ago, and we unfortunately did not have the time at that moment to change the product configuration. I hope this will prevent any future confusion.

Happy Holidays!
Andrew
-JPMCoachworks.com

I agree that it's pretty ridiculous. I was going to buy it until I saw that, then I went with the black JDM pieces instead.

I really don't understand it. I paid $20 extra when I bought my Kindle to get the version that doesn't have ads. That I understand - Amazon charges publishers money to show the ads on my kindle, and are thus able to subsidize the cost. I can see how I'd need to pay more of the cost of the device since they're not making money from the ads.

But what is JPM getting out of sticking you with a logo? Do they think that I'm going to buy it, and the next time I drive my car I'm going to see a big obnoxious JPM logo and think "Hey, I should go buy some more products from JPM!"? Do they think that a few years down the road, I'm going to think "Hey, I really like that alcantara dash piece, and I'd like to get more pieces that match, but I can't remember where I got it. Oh, I know, it must be from JPM?". Is there a microchip inside it that every time you look at it, I get paid the three cents or whatever the going rate is now for an ad view, and every time I press my finger on it, I get paid ten cents for an ad click?

It's just ridiculous. It clearly costs JPM money to perform the embroidery, so somehow they're getting $65 + whatever the embroidery costs in expected profit just by having me see their logo every time I get in my car? In that case, I bet Subaru is making loads of money from putting their logo on my steering wheel!

Sorry, I don't play that game. I'm happy with my black JDM interior and JDM kneepads from Amayama. I like the JPM coachworks gauge cluster hood but I'm not supporting a company that pulls crap like that. Unless you want to put two of your -$65 JPM coachworks logos on it, and give it to me for free. Then I'll take it.

So people run out of stuff to complain about on the forum. Interesting. Lets start targeting little stuff like serial numbers stamped on my lug nuts, I hate those because it destroys the cleanliness of the lug design.

I think the original post had a point about the cost being misleading, however, JPM responded and I think the issue is put to bed now. Kudos for listening to the community

Thats a pretty dumb cost model... we save 65 dollars for you to add more labor to your product kinda backwards.... but ne ways totally cool.

It's advertising for them. Say you got to a car show/meet or your car is just sitting in a parking lot. Someone notices the interior and likes it, the JPM logo is there and they can google to get more info. Honestly don't see what the big deal is. I have no issue referring people to a company that has great customer service and quality especially if it's knocking off nearly 30% of the price..

You do know that in stock form all these cars have "fake vents." The LED strip was just put in the middle of an OEM part.

If Subaru didn't think it was worthwhile for them to spend the money (and it does cost them versus nothing at all there) to put that logo on the steering wheel, then they wouldn't do it. All automakers put their logos on the steering wheel, so that every time you have a pleasant experience behind the wheel (which is what they're hoping for) that their logo will be constantly emblazoned into your memory of those positive experiences. Also, passengers (also hopefully impressed) will take note. And the logo is present in virtually every photo made of the interior of the car. It's a constant marketing presence for the automakers and I guarantee you that ever there came a time where you could order a car without one, the automaker would charge you extra to remove it -- and I would bet good money that it'd cost you more than $65 to do it, even if the automaker technically saved money not having to put the logo on there.

And I'm certain that an exhaust manufacturer would undoubtedly charge you extra for a setup without branded tips (if they do that normally), and if you wanted an unbranded rubber coupler for your CAI in lieu of the 'free' one that had Injen's logo on it, I'm sure they would charge you for that one too -- or just tell you tough luck, and go buy your own unbranded one.

JPM clearly sees the logo as advertising worth something. Which makes sense -- other peoples pictures online are the ONLY form of marketing that they have. Who doesn't put that stuff into their car without taking a picture and posting it online to show it off a bit? Cars with custom interiors have a much higher chance of being shown at a car show (even if just small, local ones). Now, even if you see the image without the accompanying text that may go along with it, you can see who provided the interior bits. Plus, people who do a mod like that tend to do many others, both related and not, and their logo will make their way into many of those pictures too. It's a lot of marketing potential for JPM -- hence why they value it so much. I'm sure the gross, if not the net, margin on these pieces is quite high, so it can be worth a fair bit of money even if one were to net just a handful of additional sales over the lifetime.

And if you don't like it on there -- you always have the option of paying full price and not taking the $65 "rebate" for "allowing" them to advertise inside of your car.

Note that I know that originally there was a surcharge for buying a version without the logo, rather than getting a 'rebate' for removing it -- but this is exactly the same thing. One just sounds better than the other. And, my personal feelings are that the logo isn't attractive within the car, and the additional cost to remove it is too high. But it is what it is and JPM has every right to charge whatever they feel is appropriate. A number like $65 is unusual enough to seem like there was some amount of thought that went into it.

In my industry, the marketing geeks actually calculate and place a value on each marketing impression when determining ROI. Plus, this thread has 965 views as a result of that logo alone.

Im not saying JPM is wrong for doing what they are doing

BUT

Not everyone wants to advertise and when you buy aftermarket sometimes the entire purpose of the purchase is for discrete looks.

I think JPM is costing themselves a fair amount of business by charging extra (dont care if they changed the wording we all know the intent) just to have their advertising removed.

Some people loath advertising and do whatever they can to remove it.
Some people want everyone to know what they have.

To each their own. I pick and choose what I want advertised on my car.

I'd have less of a problem with the JDM logo on their expensive dash panel if it was smaller or placed more discretely. The way it looks now is like a big giant McDonalds sign on the dash.

They do offer a jet black embroidering color option that costs no more than any of the other more obvious colors. This gives you discretion while they retain their maker's mark with no additional cost to you.

In the spirit of the Holidays and as a thank you to this community, we are currently running a 15% off sale for the Holidays on all of the BRZ/FR-S/86 products on our website through the end of the year. That means Bonded Dash Panels are $235.00/$170.00 and Non-Bonded Dash Panels are $201.00/$136.00, Branded/Non-Branded. You can see all of our special pricing here: http://www.jpmcoachworks.com/jpm/sho...ubaru-brz.html

If you wanted a non-branded dash panel, or you just want to take advantage of the Holiday sale, or both, now would be the perfect time to purchase as they will not be on sale again.

Full information and announcements to follow shortly.

Thank you and Happy Holidays!
Andrew
-JPMCoachworks.com

Andrew, when I select the option of "No, I will provide my own factory parts", does that mean essentially I get the pieces with the intent that I DIY install them or that I remove the trim pieces and send them to you for installation?

@tennisfreak The logo is less than an inch tall, around 3 inches wide and located in the bottom right corner. With the scale of the dash piece and the interior overall, it is quite small and discreet and it comes in an all-black option that blends into the piece as a whole.

V/R
Andrew
-JPMCoachworks.com

@SirBrass You are correct. It means that you uninstall the parts from your car and send them to us for installation. Unfortunately, we do not have a DIY option for this product. The product is sold as pictured, which is the full assembly wrapped in Alcantara.

V/R
Andrew
-JPMCoachworks.com

Why not just get this one?

http://www.dsgperformance.com/assets...rmance%204.jpg

You also pick and choose what products you put on your car. If you don't like the logo, don't buy the product. Pretty simple actually.

Or you can pay the full price of the panel and get no discount. What's the problem? I don't hear everyone screaming that they want the embossed logos on Volk wheels removed...at a discount nonetheless. Geez.

I love it @JPM Coachworks! It is a solid way to advertise. People post their cars up all over on forums and in magazines and people see it at car shows. Most companies put their logo on their products to get their name out there. All you have done is given people the option to pay to take it off. Awesome example of good, working capitalism! Between your quality, the fact that your stuff is made in the USA, and now this, I am going to have to convince my wife I need new interior panels!

Anyways... this: :respekt:

To everyone who has responded, we appreciate your feedback. We are always grateful to hear from this community.

V/R
Andrew

I look at it this way: How many people put stickers from brands of products on their car in prominent locations (fenders/bumpers/windows) without any monetary recourse (e.g., sponsorship)? If you want a discount on a product, you typically have to apply to have your car sponsored and display their logo somewhere on it. @JPM Coachworks is simply discounting this single product for those who want to display their logo on an installed item. No offense taken here.

This is absolutely perfect and exactly what I would want. Discrete non glaring logo.

Well you must not have read my post thoroughly because I wasn't screaming and even said everyone has their own taste. LOL I even said I pick and choose what products I advertise on my car (this means I do have vendor logos for parts I have bought on my car).

I was a little disappointed there was no Black Friday deals, and then BAM saw the good news. This is awesome.

Happy Holidays!

Thanks for the sale and thanks for your professionalism on this forum. Is not a matter of if I will buy, but when. Perfect that it goes till the end of the year - I need to see what I get for Christmas first :)

Look at it from the other side: what reason would there be for you, the consumer, to want a logo there?

Would you buy an iPhone that did not have the Apple logo on it? Probably not, because it's more than likely a fake imitation from some Chinese bootlegger (granted, those can have imitation Apple logos, too).

Not saying that's the main issue on this particular discussion, but perhaps sometimes, having a logo can be reassurance of authenticity and quality, rather than simply a marketing tactic. That being said, $65 is a bit steep for having the logo removed, but then again, the aftermarket... well, market... is a highly profitable industry, and there is money to be made.

is there a special price for the arm rest ?

thanks !!

To be fair, I'm sure there are lots of people that want to show off the logo... either way they will be getting a pretty good deal considering the quality of the product.

Ugh 15% off. My checking account and I hate you. lol. Guess it is time to get those knee pads and speaker surrounds I have had just sitting in the shopping cart.

I have furnished 2 cars with JPM products. Everything has come in top quality and all of the interactions that I have had with them have been even better.

:respekt:

Every place I contacted to do bonding and alcantara wanted at least $700 to do this.
Go ahead and price it out.

Have to look at this before complaining this is very low margin for them.

Do I like their logo on my dash, not really but the truth is for the price, the quality and service I got they deserve the advertising. And it's one of the very few pieces on my car I had little issue seeing a logo/brand.

Eh, either pay to play or learn how to wrap your own dash pieces

I dunno it's been said but if it bothers you that bad don't bite. Aside from dash piece being discussed I have tons of JPM stuff and I've been pleased with every piece that I've bought and installed.

@ucsmfu The Alcantara or Leather OEM Center Armrest wrap is 15% off as well. The new holiday price is $110.50, but there is not a sale on the part itself. If you wanted the whole assembly from us including the OEM part it would be $310.50. Otherwise, you could send in your existing assembly or purchase a new one elsewhere and have it sent to us.

V/R
Andrew