Canadian BRZ pricing announced - $27,295 to $30,495
 

OFFICIAL RELEASE:

MISSISSAUGA, ON, – Subaru Canada, Inc. (SCI) today announced pricing for its long-awaited 2013 Subaru BRZ rear-wheel-drive sports coupe. The well-equipped entry model with six-speed manual transmission starts at $27,295, and $28,495 for the six-speed automatic version, as Subaru’s tradition of outstanding value is evident in the entry model’s long list of standard amenities. Key among these are standard HID headlights as well as a comprehensive assortment of user-friendly technologies anchored by a touchscreen navigation system that includes Bluetooth mobile phone connectivity, Bluetooth audio streaming and smartphone integration. The Subaru BRZ Sport-tech Package offers additional comfort and amenities such as fog lights, a body-colour trunk spoiler and dual-zone automatic climate control. In addition to adding heated front seats, interior seats are upholstered with Alcantara inserts and leather bolsters. The push-start ignition with smart key also adds to the convenience of the Subaru BRZ Sport-tech Package, which has an MSRP of $29,295 when equipped with a manual transmission and $30,495 for automatic versions.


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The Subaru BRZ arrives in Subaru dealerships this June. The 2.0-litre naturally aspirated BRZ delivers pinpoint handling precision and an unmatched driving experience for sports car enthusiasts of all skill levels.

Utilizing Subaru’s naturally aspirated 200-hp horizontally opposed SUBARU BOXER engine layout, Subaru developed the BRZ with three fundamentals of sports car design: low vehicle weight, an ultra-low centre of gravity and precision steering.

The Subaru BRZ is manufactured at Subaru’s Gunma, Japan, assembly plant. Adding the stylish rear-wheel-drive BRZ two-door sports coupe to Subaru’s portfolio of all-wheel-drive sedans, crossovers and SUVs showcases the brand’s penchant for engineering vehicles that deliver pure driving pleasure. This offering is intended to appeal to a new group of buyers and attract even more Canadians to the Subaru brand.

FINALLY!:bow:

That seems... reasonable.

Nice. I think I may have just been swayed away from a Genesis.

Waiting to see it on Subaru.ca before I believe it. And return the Vaseline... Heh.

(What a kick in the balls to WRX/STI buyers...)

Here you go:
http://subaru.ca/WebPage.aspx?Articl...&WebSiteID=282

I've got some Vaseline to return...

Can now justify a BRZ to go with my Legacy!

I asked my dealer if the prices were real, he said he'll look into it and let me know. He told me though that it shows my BRZ is docking on a boat right now in Japan. So much for it maybe being already in Canada. :P

Hadn't refreshed the page when I had written that. Nice Norm!

Wow! Sub $30k!
We now know the secret to not being screwed by Subaru Canada... ensure all their ventures involve a partner selling an almost identical model to theirs.

LOOKS LIKE THE MAJORITY WERE RIGHT IT WOULD COME UNDER 30K.

"CAPT CANNUCK" AND "SCION FRS" GIVE YOURSELF A PAT ON THE BACK LOL
I DIDN'T WANT TO CREATE A REDUNDANT THREAD TO PROVE MY THEORY THAT BASE WOULD BE 27.5K

This is Damn resonable..not a BARGAIN..but could've been ALOT worse.

I WAS expecting $32,xxx for the Sport-tech. Is this a sign of change on subaru's part?..maybe the next gen WRX will be a little more "fair"?

I suppose it's likely the doing of the FR-S though

LOL! I was just going to dig up the other thread and say well played! :respekt:

I've posted a reason why they would not and cannot price it above 30k in this thread:

http://www.ft86club.com/forums/showt...?t=4753&page=4