Toyota Special Reward?
 

Did anyone get an email like this from the dealership they bought the car from? I just received this last week:

Dear [me],

[my dealership] Toyota would like to "Reward" you for your past business by upgrading your Scion FR-S. Our records indicate you are one of the select few customers who might be able to trade in your 2013 Scion FR-S and upgrade into a brand new with no money down and a similar monthly payment.

This program will only be available for a limited period of time. Please contact your original sales person or xxxxxxx at (xxx) xxx-xxxx Ext. xxxx to schedule an appointment, or stop by at your convenience with this printed letter.

Thank you,

xxxxxxx
Customer Retention Manager

Any thoughts?

Nope sure did get anything like that. But if your having issues with your 2013 this might be the time to trade.
Mine is COOL so far so good

Just a standard dealer ploy.

Happens with every car that I've ever bought. The original dealer and soon every dealer in town sending you mail about 'special authorizations' to buy your used car and put you into a new one for a "similar monthly payment". Soon you'll see all sorts of mail about how your used car is in "incredibly high demand" and how their owner (or sometimes they even say the manufacturer, just to make it sound legit, as if Toyota somehow tells an independent owner what used cars to buy) has authorized them to do whatever they can to pay top dollar for your particular make/model of vehicle.

If you put enough down that you're not 'upside down' on the note so soon into buying it, then it makes it super easy for them to keep your payment about the same -- you just start all over is all, so all the months of payments you've already made are just down the drain. And if you're upside-down on your note they simply refinance it out for another 12 months or so and you finance the new car for 72 months rather than 60 (or whatever).

Horrible, horrible idea. You go from being a year or so 'ahead' on your payments to either starting all over or, even worse, getting another 12+ months tacked on to get exactly the same car (2014 versus 2013). And the dealer gets 2 more sales (your new car, plus selling your 2013) plus a ton of financing money.

Yup, @SigmaHyperion hit the nail on the head. This is definitely not something new/special, just one of the many dealer tactics they use to bring you back in.

Both models are identical, why would you put yourself at a loss?

In my experience, car dealers really want to take care of their customers - even if it means letting them trade up at their expense.

http://wac.9ebf.edgecastcdn.net/809E...ston-laugh.gif

LOL.

I get them all the time. They are just trying to get another sale lol.

do it for 2014!!! you will get new one and pay more

had that happen with a two year old Flex we use as the family truckster.

actually worked out nicely for me, sometimes they're good deals. They probably can make some money on a used FR-S due to demand in your area.

You have to bring your math head with you though because they'll try and throw out payment amounts and other things and really they're just doing 3 more years on the loan or something.

Got it with my Carolla. That's how I got the FRS.

HAHAH they sent me the same about my 09 matrix. Saying they could get me into something new for lower payments. Thing is, the car is paid off...

Large dealers always pull this stunt. I love the "we're looking for used cars that match your description" sounds like a BOLO.

BOLO?

Box Of Large Onions?