Should Toyota get its own preformance brand?
 

BMW has ///M
Audi has S
Volkswagen has GTi
Honda has Type R
Nissan has Spec-V

What does Toyota have? Should Toyota get a high performance brand under their name? If Toyota was going to make a high performance version of this car what should it be called? I don't think G-Sports works well. It seems like a aftermarket brand like TRD. What I think they need is a brand like Type R where various models have R versions like
Yaris R
Corolla R
GT86 R
Supra R

All of the different models are nessescary in my opinion because you can't build a brand like that with just dedicated sports cars, you need to make a brand people can identify with preformance. What do you think?

I think that is what TRD was/is should be ..it has just gotten diluted over time because Toyota has lost its passion

Subaru has STI

And now there new performance brand will be STI, hahaha. BTW most of those brands have had those linages on-going in models, something Toyota has not.

http://en.wikipedia.org/wiki/Lexus_F_division

Done

I don't think they want to attach the F brand to regular non-lexus vehicles

Why "R" when you just said that is Honda?

They have used "S" before

Toyota has also used XR-S but FR-S XR-S sounds silly.

That would be an implication of awd if I am not mistaken

It's also used by Jaguar, Seat, VW (GTi is just a trim level for the Golf) and probably a few others.

In answer to the original post, Toyota would first need enough performance variants of its vanilla cars for there to be a need for one. Frankly, I'd rather they didn't waste their time on hotting up FWD econoboxes and soccermobiles, and just built a few more hoon-worthy cars instead.

you aren't mistaken. in most cases but the Carolla has an XRS and it is definatley still FWD

thats cuz we all know R stands for..... Racecar.

I think theres some confusion here in OPs post, Performance Brand or Performance Line? which i think are two different things.

like OP's post it should be like this;
Performance Brand:
Audi - ????
Nissan - Nismo
BMW - M GmbH
Honda - ????
Volkswagon - ????
Mazda - Mazdaspeed
Subaru - STi
Toyota - TRD
Mitsubishi - RallyArt
Mercedes Benz - AMG

Performance Line:
Audi - "R"
VW - ????
Nissan - Tune-(x) or Spec-(x)
BMW - M
Honda - Type R
Subaru - STi
Toyota - GTS??
Mitsubishi - Ralliart
Mazda - MPS/Mazdaspeed

or maybe iv lost tons of braincells this past month from all the holiday eating and drinking

That is right because there was a stink about it

oyota Racing Development or TRD is the in-house tuning shop for all Toyota, Lexus, and Scion cars. TRD is responsible both for improving street cars for more performance and supporting Toyota's racing interests around the world. TRD produces various tuning products and accessories, including performance suspension components, superchargers, and wheels. TRD parts are available through Toyota dealers, and are also available as accessories on brand-new Toyotas and Scions. Performance parts for Lexus vehicles are now labeled as F-Sport and performance Lexus models are labeled F to distinguish Lexus's F division from TRD. TRD is similar to other in-house tuning shops, such as Mazdaspeed (Mazda), Nismo (Nissan), Ralliart (Mitsubishi), STi (Subaru), Ford Performance Vehicles (Ford Australia), Special Vehicle Team (Ford North America), Street and Racing Technology (Chrysler), Holden Special Vehicles (Holden), Mercedes' AMG division, BMW "M" models, Audi "RS" models, Chevrolet's Super Sport, or Volvo R-Design models.

There is some