The color, the sat and nav, rear wing. I don't like the "fish scale" BS around the FRS gauges, or the white stripe on the tach. Also, especially when viewed from the side, the FRS's nose bulge and triangular cutouts below the headlights look kinda crappy. But I think that cars softer front/stiffer rear springs might be more to my liking for turn-in/cornering.

I like how the BRZ front end isn't as aggressive. And also because when I hear Scion I immediately think of the Tc and xB. When I hear Subaru I immediately think of STi and rally cross... And that makes me happy

SUBARU>SCION

THANKS!! :D

Toyota should have released it under the Toyota brand. I'd never buy a Scion like I'd never buy a Hyundai.. though I definitely have more respect for scion.

LOL @ this thread.

The scion seats look cheaper. I prefer the HID's. Amber instrument cluster looks so nice. Better radio from factory. Better resale value due to lower production numbers. World Rally Blue.

The BRZ Limited is a better value!

BRZ Limited has more bells:
Navigation Standard
Heated Seats
Adjustable HID Lights
Heated Mirrors
Automatic Climate Control
Push Button Start/Keyless Access
More sophisticated colors used in interior

Thats worth ~$3k in my opinion

Plus SUBARU makes FA20 motors... not Toyota (I do like Toyota a lot)

My frs has all those bells and whistles.:D