Rumor: Subaru BRZ Price from $24,000 for Premium and $27,000 for Limited (rumor)
 

Hi Everyone,

First post, been lurking for a while. Just saw this from a reliable source (Motor Trend editor-in-chief) and thought I'd share it.

• Subaru BRZ should go on sale in May 2012
• Starting price around $24k for Premium and about $27k for Limited.
• BRZ Premium model which includes standard navigation, eight-speaker audio, soft touch dash, limited slip differential, leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever, six-speed manual, aluminum pedal covers and cruise control, among other standard features.
• BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear)
• Subaru expects sales of 3-4K units/yr
• According to Subaru a key difference between BRZ and Toyota 86/Scion FR-S are firmer front and softer rear spring rates for the BRZ
• BRZ weighs 2770 lbs (although Subaru BRZ press release says 2684 lbs)
• Makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff)

I'll take mine in WRB with gold BBS wheels from the aftermarket.

SOURCE: Follow @EdLoh on Twitter (Editor-in-Chief of Motor Trend).

JALOPNIK has also weighed in one this:

Wow, thanks for the warm welcome guys. I realize I'm a newb here, but this isn't my first time around an Interwebs car forum.

Follow @EdLoh on Twitter if you want the "Source".

He's just the Editor-in-Chief of Motor Trend. No big deal.

Cheers,
Hong

You should've said that in your first post.

Instead you just blatantly wrote what you did and left everything up in airs.

Well I had to check with him first if this was Official Subaru information.

-Hong

Indeed.

Cool.

That's actually a nice find. :-/

And you may have figured out that @hongdquan is me. :)

Glad to be here guys!

Cheers,
Hong

i'm gonna go out on a limb and say i'd expect the FRS to start just under where the BRZ starts. makes sense if the BRZ is suppose to be more "Premium". I'm saying $23k to start for a base FRS.

Took the words outta my mouth. After going back n forth with Quantum's initial post. It does make sense that Scion slate this car right below the BRZ Premium model and slightly above Scion tC.

There are so many "authorities" quoting prices for both the FR-S and the BRZ. I sincerely hope that Mr Edward Loh is in the right ballpark because his price predictions are in a area where I could seriously consider one of these models for a daily driver and weekend warrior.

Agreed. But my guess is $22k given cheaper headlights, and interior.

Not sure what a tC goes for but this should be the top model in the Scion lineup.

Cheers,
Hong

pricing has to be perfect on these cars. otherwise they'll tank. period.

Let's be clear, these are not "predictions". Dude is EiC of Motor Trend! He's tweeting this directly from SUBARU in Japan right now.

-Hong

tC starts right around $19k+ options, IIRC

So if $22K for FRS, I am in.

:thumbup: