People who have preordered, are dealers marking up prices or selling at MSRP?
 

Just as the title says. I'm looking to preorder a BRZ, but I'm just curious if most dealers are trying to mark the cars up, or be fair with their pricing. Let me know! Thanks.

A lot of data is available just one thread down... https://www.ft86club.com/forums/showthread.php?t=146468

and no, basically no one has ordered w/ markup over MSRP (some have even negotiated $500+ off)

I think it is going to depend on where you are and the fact is you are late to the game. People are being told March, April and even May at some dealerships for when a BRZ would come in.

The US isn't the only game in town. Japan has to keep getting cars and Australia is supposed to start getting cars in January.

I have hear markups as high as 15,000, which is insane. And many dealers of other cars are charging markups for all of their models. Kia in my are is marking everything up around 3,000 from what I am hearing.

It is all crazy.

I disagree. Reporting bias seems prevalent to me. At the SoCal dealers I went to, there was a decent number of cars being sold with markups from 300-1000$ range. Still nothing too terribly exciting though.

Call around to every dealer in your state. I got 1k off MSRP.

It's a tough market we are in and facing global supply chain shortages, however it's not impossible.

This may vary on your area though, I can understand a small markup in Cali because they very rarely see weather that would impact the drivability of the BRZ, but I think in the north-east where I am it's a bit easier since the BRZ targets a very niche market here.

Sure civics, camrys, WRX's all get marked up heavy here because they appeal to the general population. Families, Teachers, highschool students, but those types of people don't want to buy a 2 door RWD car in the winter time and have to deal with buying snow tires or having a car that likes to kick it's tail out. They want a car they can drive on all seasons through the whole year and only focus on maintenance.

Because I'm buying mine in the winter is the reason I think I got 1k off, I ordered 2 weeks ago and was the first order at my local Subaru (which is actually a decently big/popular one in the area).

When Spring comes around I can see a small markup being added or no more under MSRP deals since a lot more people are planning to purchase theirs then.

I had no problem getting MSRP and another dealer going a few hundred under MSRP. The heavy markups seem to be for cars on the ground but the dealers I spoke with have been reasonable on pre-orders

Bump, looking for data in Cali. Located in Norcal, maybe looking to get my hands on one if possible!

MSRP here- Serramonte subaru and carlsen subaru both gave me MSRP. Went with carlsen because its closer to home.

I initially went to Livermore Subaru, they said they had no allocation to place an order and instead tried selling me their showroom (?) BRZ that was arriving mid-October with a $5k markup.

Then I checked Serramonte Subaru as someone here said they would do MSRP, but they actually tried charging a $10k markup for an order which is absolutely ridiculous

Out of the blue, Livermore texts me back and says they are able to order again and would honor the MSRP. Went there and they didn't charge any markup (that I can see) and placed an order for a WRB Limited!

Ordered early October, they say delivery late December. :happyanim:

Congrats! So you just ordered?! I'm going to call them asap to see if I can get one. I'm looking for a wrb premium. Hopefully I can get one too :)

@Veloist is Putnam doing MSRP?

On orders yes but our orders are filled until late March. Wish I could say the same about in-stock cars but those will have an asking price over.

Ah darn, I've called a few deals and looks like if I order one now wouldn't be til March til i get my hands on it. Considering a GR86 now if the wait is that long :(

Good luck on that front. I haven't been able to get any dealer in Norcal to commit to MSRP really and the lists are already getting kinda long. Without being able to order is gonna be a crapshoot just getting lucky finding what you want.

Same deal down south. I ordered very soon after first reviews came out. Most places had 5-10 orders and even 15 at Temecula.

I believe most new orders are being estimated past March and up to May is as far as I’ve heard.

I didn't expect to be able to — the northwest is home for big markups — but last week got MSRP through the Internet sales lead at a Subaru dealer in Portland. When I showed to sign paperwork the first pass had $5,000 ADM tacked on; showed them the email and they removed. Car expected January ish.

**** Hannah did have an unclaimed Premium manual in gray, btw.

I got mine for msrp-$500 before ttl. Never bought a car this close to msrp and new gen.

I paid MSRP which is what all 4 dealers local to Nashville would sell the car for.

OP here. Finally just ordered mine. Paid MSRP. No hassle, no haggle. Easy process.

Just ordered a 2022 Subaru BRZ today in Sapphire Blue from Baldwin Motors in Covington, LA. Wasn’t charged a penny over the price shown online. Should be in in December

Checked with one of the other dealers with allocation coming in. On the website they had an msrp listed a little bit higher than the normal limited trim so I assumed it has some addons, but the online price listed 500 off. But later when asking about the parts and price they have a dealer package that would be included that costs 2800 and includes such necessities as nitro in the tires and door edge guards.

lmao at charging for nitrogen

I totally agree. What is nitrogen used for car tires?

Some argue that nitrogen molecules are bigger than normal air molecules and therefore will not leak out as easily. This is not a good argument for two reasons.
1) Earth's atmosphere is 78% nitrogen gas, 21% oxygen gas, and 1% “other” gases. This means you are 78% using nitrogen anyway.
2) The BRZ has a Tire Pressure Monitoring System, so if some oxygen or nitrogen leaks out you will know to add some.

Some say nitrogen is less susceptible to pressure changes due to temperature changes. This is not true. Nitrogen loses 1 PSI for every 10 degrees F. Air on the other hand loses the same amount, 1 PSI for every 10 degrees F. This is largely due to the fact that air is 78% nitrogen gas. Again if it gets cold in your area and your tire pressure drops, your car's Tire Pressure Monitoring System will let you know.

IMHA, keep your money and use the free tire pumps at the QT gas stations.

They emailed back asking if they dropped the price on the package would I be interested. I asked how much and they didn't get back to me yet.

Woah, really? I ordered mine from Bryan Subaru in Metairie and they're telling me Feb. I ordered a black premium manual with no options, maybe my color is the hold up? Should I cancel and go to Baldwin? lol

Have not actually ordered, but I've been chatting with Wilsonville Subaru in Oregon. They told me they are about $100 off MSRP.

That's actually where I ordered mine earlier this month. $100 off MSRP. They took my credit card on record as a deposit and didn't charge anything as far as I know.

The Hillsboro wanted $5k on top of MSRP, the Portland one didn't take orders at all, the Beaverton one never contacted me back, and I was told by the Wilsonville guys that the Gresham one are a bit stingy with markups too like the Hillsboro one.

I ordered from Subaru of Portland months ago, and have an order sheet showing MSRP. Said supposed to arrive this month, but probably won't, and am very worried they're going to try to tack on extra charges or services when it does. Fingers crossed...


Odd that they told you that they wouldn't take an order, wonder what changed...

Don't know but the Wilsonville people were pretty nice to work with. Maybe the Portland one didn't have any allocations for my order since I asked early this month.

My only mistake was not asking if the STI parts included installation prices. Hope they don't try to pull something on me.

I think you will be alright if they quoted the price that is online using the Build & Price function. For example, I wanted the auto-dimming mirror and they quoted me $355.00 installed. I checked their parts website and it was $254.12, but they said the labor would put it back up to the $355.00. Needless to say, I will be installing the auto-dimming mirror myself once my car comes in. The mirror I paid for and it took 3 days to get to the dealer and is waiting with the parts guy. If only our cars would take 3 short days to get to the dealer. :)