If you’re buying a new car do it over the phone calculate what the price would need to be to get it OTD for msrp or at least 500$ over and negotiate for that. So say MSRP is $30,000 get for $27,500 so OTD is roughly $30,000 (varies by state)

Say I have been calling around to different dealers including ones out of area as driving a few hours for the right price isn’t an issue. You are ready to buy right now and will put down a $500 deposit right now on the phone and come by this weekend to finish, you can sign the deal agreement and deposit payment over email or preferred method. They typically ask what price others have given, make up a number doesn’t matter $800 over goal price is good ($28,300)Then they’ll usually say if i can beat that price would we have a deal. Theyll drop it a few hundred ($28,000) (at which point you have a decent deal but) Then say, that is a decent price but I promised my wife (doesn’t matter if you’re married) I wouldn’t spend more then (desired price $27,500) at which point they’ll probably come down to that price or within a couple and you’ll get it for $27,500-$27,800 and they’ll probably be giving you the best price they can do.

Invoice is old. Dealers pickup cars for a lot more now since everyone asks to see invoice and try to get for invoice price. So now they buy the car for a much higher amount to show a high invoice price but they get their money now from huge kick backs from manufacturers once sold. They can go well under invoice and still make a good profit.

True, but regardless it meant I got my car at the time for cheaper than a lot of other dealers were trying to sell the same setup for.

So for the OP it makes sense to find a salesman who doesn’t mind getting the price that low since clearly there are many who still try to sell for more than necessary.

PM me I can get under 29k before tax and fees if I you’re ok with the color I have in stock.

Or call/text me at 650-619-2310.

Thanks for all the replies -- was away on vacation and just picked one up when I got back. I figured out that 5 dealers in the bay area all had WRB w/ PP in stock and just asked each one to beat prices of the previous until they wouldn't go lower.

As a previous poster stated, in the Bay they don't tend to want to go much below 29.5. I had lowest offer at 29,018 and highest (final) offer at 29,900. Nobody would drop under 29 (and veloist - sorry I missed your message, was in a rush to get a car when I got back since my other car still needs a motor).

HTH!