| AnalogMan |
12-04-2020 05:55 PM |
Quote:
Originally Posted by Red-86
(Post 3390304)
Yep, the problem is us, the buying public. If we don’t buy enough of the things brand new, to create the demand to make it profitable enough for auto makers to continue making them, eventually they will stop. This includes the forum ‘geniuses’ who boast that they never buy a sports car brand new, because only suckers buy new and face depreciation. Yep, so genius that if everyone does that eventually there will be no new sports cars sold new at all, and then used market values will get ever more expensive as the limited pool of used cars diminishes every year as they break down, get crashed or rust off the roads. Genius!
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I completely agree with you about buying new vs. used (in another thread somewhere around here I rambled on about the many reasons to buy new over used, and especially for a sports car).
It's mostly our own fault, the buyers for not creating enough demand for a product. But a good part of it is also the increasingly strictly financial considerations of manufacturers. Of course all companies are in business to make money. They wouldn't last very long if they didn't. But the hurdles for financial returns seem to be getting increasingly higher for companies, most especially US manufacturers that are under tremendous pressure from shareholders to always 'maximize shareholder value'.
Ford even went so far as to discontinue all their passenger cars in the US (except for the Mustang) and sell only trucks and truck-like vehicles (SUV, CUV, etc.) because they had the highest profit margins. It seems that in the past, before major institutional shareholders dictated how companies operate, there was room for smaller selling and lower margin cars like sports cars. I can't imagine Honda sold a ton of S2000's in its day (even though it's highly coveted now).
Nowadays, unless a product line is high-volume and high-profit, most companies won't do it. Which is why I think it's a miracle Subaru/Toyota invested in a next-generation BRZ at all. The car has never been a big money-maker for either company. It's not even rounding error in Toyota's revenue lines. It's one of the few gifts to enthusiasts out there. Not many companies seem to be willing to incur shareholder wrath these days and offer low-selling products, and enthusiasts are the worse off for it.
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