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Ford will stop selling cars by 2022...
...that have 4 doors.
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I have a lot of thoughts on this and the future of the auto industry. I think there are a couple of scenarios that could play out in the next 20 years....most of them IMO aren't good for those of us that like fun. But I've still got hope that sports cars will survive in some form. - Andrew |
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Not sure I agree with the decision, but corporate America only cares about profit. |
They say they are keeping the Mustang so there is hope for the sports/Pony/Muscle car crowds.
A lot of Grampas will be pissed though. |
I read this story yesterday and not sure they really gonna do it. When they axed sedans they're left with... Mustang, SUV/CUV & trucks?
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High oil prices will be offset by a further push to electrics or hybrids not small gas engine cars. The false economy of electrics is too good to resist right now. That is when you'll start seeing either mileage based road taxes or an uptick in electric prices (that is how roads are paid for, but most folks seem to ignore that). |
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Not shocked. There were rumblings over the past year that there would be a day of reckoning at Ford America due to the failures of Mark Fields betting wrong on autonomous cars and not making any real progress with electrification.
You also have to figure that Fields drove the new Accord then took one look at what would be the U.S. Fusion redesign and laughed himself out of the room. The new Focus looks like it'll be a nice vehicle, but would it compete with the Civic? Also you won't change people's position on crossovers. At least they are still bringing over the "touring" Focus. Nobody cares about the C Max or the Taurus. We still got the new Ford GT before Jim Hackett took over. That probably would have been first to go under his reign. From my perspective... it's not a big deal or worth analyzing. Chrysler did the same thing wit the Dart and 200 and the world is still turning. Also Jeep is racking in fat stacks of cash. Overall, the sedan and small car market isn't exactly barren or devoid of excellent options. As for gas prices, its already been shown that shale producers can quickly turn on and off oil fields and flood the market if prices hit a desirable level. Its almost $75 a barrel right now. That's profitable and I would expect to see production ramp up in the coming months, especially if it edges near $100. Worst case scenario, oil prices spike and demand for small cars goes up, and Ford imports a bunch of Focus' from China. |
Wondering how the "import" manufacturers will react to this. On the plus side, Ford's display at the auto show is going to get alot easier to go through.
Thats another thing, hooking new/younger buyers. Not having an affordable sedan or coupe basically tells younger people to go f*ck themselves. I guess they can get into small CUVs/SUVs, but those aren't as cheap or fuel efficient, and one thing that never changes is that Teenagers and young buyers are not flush with money. |
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My concern is that by doing this, they only care about short-term profits. YOu can say you can develop new sedans quickly, but once you're out of R&D for a car and focusing on trucks, you need at least 2-3 years to redo everything to sell sedans again. It may prove profitable for them now but if oil spikes above $100 again, it will hurt them the most. And if the last 15 years has proven anything, it's that the US is a world leader in not maintaining stable prices in the world when it comes to oil (and fighting wars). |
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Changing cars to "save money" on mileage is another myth. It rarely actually saves real money. Again, something most people overlook. |
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