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Only 8600 Toyota 86s will be available in 2017
Not sure if that's USDM or worldwide. Doesn't count BRZs. Strange marketing ploy, for sure.
https://youtu.be/-i-DqYHGTVk |
bit late to the party
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and they will only sell 86 total
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Less of a marketing ploy, more smart business decision, because not all that many were sold last year in North America.
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Beyond limited sales, making a prosuct seem scarce creates an illusion you need to buy now. Why do you think they make a limited edition every year or two?
And this is a Toyota finally so all the people mad about Scion is a group to try and capitalize on |
Got mine.
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https://s23.postimg.org/7gqve16yz/86_usa.jpg |
I know I laughed pretty hard the first time I saw the commercial and they mentioned "only 8600" lol
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They'll be lucky to move 8,600
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Do these numbers also include the special editions?
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(I know you meant a different 'NA'):) |
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Imho, 240-260hp and 200-215tq and the 86 would be the best selling sports car in North America. In a place like Japan the 86 makes a lot of sense with all the mountains and curvy roads, but if you live somewhere mostly flat and boring you need more straight line acceleration to be attractive.
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Everyone will still say "why would I spend more money on an 86 when I could get a mustang". |
Not to mention the BRZ would be cutting into the WRX/STI sales if it were to have FI and be making that much power.
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flat and boring is pretty much all they have. |
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The insurance is already high as it is for the car asking more power will just shoot the rates off the roof. Sent from my iPhone using Tapatalk |
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61,1770 total NA sales hardly seems like its worth it.
Been an interesting car and I am happy to have participated in this historical automotive footnote as the FRS's personality is suited to my wants, but it is not a car that I have advised anyone I know personally to buy. |
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You are assuming that the weight would remain what it is today. The factory is not free to add HP without the supporting design infrastruture to handle the extra power. The engine would need to be beefier internals to hold up The suspension would also need upgrading (weight) to cope Chassis would need more bracing Cost to operate would go up. Fuel, insurance, repairs. At the end, you would end up with a car that did not have a significant weight advantage over the Mustang and still not enough power to play on the new playing field. |
Now that the BRZ is cheaper than the 86 and better equipped, there is literally no reason the buy the 86.
Unless you prefer the front bumper. |
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I'd buy a BRZ now if I needed to. ;) |
In 2016, Toyota sold 6,643,386 vehicles.
Their Net Profit was around $12.8 Billion. If Toyota can't divest some R&D money to continue building the 86 long into the future, well, shame on the board members and investors who would love to see Toyota go back to the safe, early 2000s when they only built bland, beige transportation vehicles. (I know that isn't how business works. Missing financial targets and seeing you stock rise only $.30 per share instead of $.31 will send people into a mad frenzy.) Or call up Mazda and ask about collaborating on a new RX-9. I would be willing to give a rotary powered 86 a chance. |
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It did very well comparatively speaking, Japanese sports cars simply don't perform in the US market, every Japanese manufacturer does the same thing, lets the model languish on the market for 5-10 years, maybe a minor update in the middle, then kills it. Honda, Nissan, Toyota, and Mazda, all the same with the S2k, NSX, Z/ZX, 240sx, Celica/Tc, MR2, Supra, RX-7, RX-8, and anything else I forgot. All the way back to the 70's, same story. The only exception is that Mazda is committed to the Miata, but they follow the same dev cycle, expect to see new ND's on dealership lots well past the end of this decade. This picture is a few years out of date, but it shows just how strong the first 3 years of the 86 were. It certainly exceeded my expectations. In 3 years it outsold the S2000, in 4 it beat out the RX-8 and NC Miata, I doubt it will take out the 350z/370z which in hindsight trashed the Mustang GT for a few years in terms of performance. Maybe if it got a true mk2 model, but I'd be surprised if Toyota committed to continuing the car. |
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I always steer people away from the 86 as well, but I feel bad for anyone who willingly spends 25k on a 4 cylinder mustang. |
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Different strokes and all that. I don't need a V8 for the same reasons I don't need to drive manual. |
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The v6 Camaro is more responsive, weighs less, has a better chassis, less complicated, and real world gas mileage between the 2 is almost identical. Both will have terrible resale value though. What you are describing is an automatic Dyno queen mustang. I bet if you drove a mustang GT and a modified Ecoboost, you would ultimately prefer the GT. |
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This thread again.
Toyota will sell all 8600 2017's with no problem. Last year Toyota moved over 7000 units. This was in the worst possible sales conditions (poor economy, with a car in the last year before a refresh when used/off-lease 2013's were also in the market). With that being said Toyota doesn't need to sell more of these cars for them to be viable. The 86 is a niche car that isn't about volume for Toyota. The 86 is the only product bringing young childless relatively affluent buyers to the Toyota brand. That matters more to Toyota than matching sales of Camaro or Mustang (which this car was never intended to do). Lastly, the only lightweight RWD 2+2's on the market are the Audi TT (which is AWD IIRC) and Lotus Evora. Those cars are nowhere in the ballpark of an 86 on cost. Toyota has this niche all to itself. It's not going to abandon it unchallenged in the way some people here imagine it will. Critical thinking is a bitch. |
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It's why the car got built, because one had excess manufacturing and the other had R&D money. If Toyota was going to commit to making it themselves, they wouldn't because they don't have the spare capacity to support 50k cars WW on an assembly line. -alex |
Its an enthusiasts car, not a corolla so its market is limited to begin with. Imo its sold rather well for a 2 seater with little promotion.
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Or, like the upcoming Z5 and Supra, pass it off to an outside manufacturer like Magna Steyr. |
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