The FR-S/BRZ won't ever be as ubiquitous as the Mustang; Ford sells over 70k Mustangs a year.

The Gunma line can't support a higher level of production anyway, it's already running full tilt.

I'm curious to see the sales figures for March...

Subaru USA just released their March sales numbers;

905 BRZ's sold in March 2013

1788 BRZ's sold in calendar year 2013


Toyota USA sales;

1828 FR-S's sold in March 2013

4640 FR-S's sold in calendar year 2013

The BRZ's volume for March was almost 1/2 that of the FR-S.

Heres a link

http://www.cheersandgears.com/topic/...s/#entry726577

Damn...Looks like the FR-S is selling quite well. Quite well you say? Quite well meaning it outsold all of the other scion makes (xb, tc, etc). Moreover, the little iQ only sold 383 lolz. I hope they just ax Scion and make some new Toyolas.

So sales are way up! Seems like they shipped a lot more cars to the dealers. Good news for our cars holding their values, though some of it must be seasonal.

More likely some cars accumulated at dealers due to slight slowdown of sales during the winter months and now its picking back up by selling the available ones on the lot. Curious to see how the sales trend during the summer and more and more people start knowing what the car is.

Hopefully it doesn't get too too popular

They knew this would be a spring/summer seller! The next selling cycle will be important to understanding the interest level from the non early adopters.

My BRZ is not as roomy as a Civic Si or a Focus ST and honestly if I had a family the BRZ might not of made the cut. But single and it did!! So yeah, most people would choose utility. And the sales numbers will reflect that. But when the time comes, that's just the excuse I need to trade up for a redesigned 2014+ model WRX!! Or keep the BRZ for the weekends and supercharge it.

So I'm curious about the jump from 400 monthly BRZ sales to 900...I read they were ramping up BRZ allocation here, but this much? Good to see, but will this monthly amt continue, or was it a one off month for this type of jump?

I wonder what the grand total of sold FRS/GT86/86/BRZ in the whole world would be as of today? :D
How many do you think have left the assembly line?

Just to hold this up against the light in comparison to the S2000...

It looks like the FRS is pretty much on par for 1st calendar year sales compared to the 1999 debut of the Honda S2000 and one might think that's not necessarily a good sign because the S2000 didn't become a real popular car... However take into account the sales of the BRZ's and combined, the twins are doing well.

Also, the S2000 never sold more than 20k units globally in any given year during its production and the FRS (excluding the BRZ) has in it's first 12 month period (Calendar year 2013 should be excess of 20k if trend continues) and once again, if we include the BRZ sales things look even brighter.

So the S2k, which is a brilliant car, had a 9-ish year run with dismal figures. Upon initial review of the FRS/BRZ figures it looks rather good for the Twins and rather good for Toyota/Subaru and hopefully this is a somewhat of a illustration to other companies that "affordable sports-car" is a popular idea and can be a profitable idea.

Man oh man, I'm one of those 905 in March. Est. delivery of July! :drool:

You are NOT. They only count delivered cars. So you will be part of July numbers.

I remember back before either car were released, Subaru (to get me to buy) said that the brz "is better because there will only be 1 brz to every 10 frs" after about a year, it looks like its more like 1 to 3. which is still tantalizing to some. ironically, I've only seen one other frs where I live and like a dozen brz's

Ah, haha, thank you for clarification! :respekt:

In 10 months, the FR-S/BRZ has sold more units than Toyota's last sports car, the MR2 Spyder, did in the five years that it was imported to the US (23898). Congratz to Toyota/Subaru for keeping the same basic essence but making it a tad more practical for everyday life. Plus, if you take inflation into account the FR-S is considerably cheaper than the MR-S.

A lot sold for a sports car. It's good. I can get them much lower price later, if I choose to get one over my NB.

The March 2013 YTD sales numbers are slightly higher than projected especially the FRS. I thought these numbers were going to be the fiscal year ending numbers. The FRS/BRZ sales ratio is about what they projected, maybe less BRZ's sales than projected.
I bought my FRS in June 10, 2012 and I'm in the first 2770!! :happyanim: :party0030:

Frankly, I want them to sell a million of them. The more sold, the better the aftermarket support. Think Honda civic.

Despite the Civic Si aftermarket size advantage, I think you also have to take into account that the Civic Si needs a few more things to feel close to a BRZ, whereas the BRZ feels like a BRZ already. Add a supercharger, some better brakes, an upgraded exhaust, and the BRZ should feel like a genuine, high end, fast sports car. The standard FWD 2012 Civic Si would only induce torque steer above 200HP. Even then I still picture Doc Brown coming down the Honda sales floor like a maniac, exclaiming "It's your suspension balance Marty!! Something got to be done about your suspension balance!!"

They are selling a lot more BRZ's now since you can get the VIP discount on them and you can get some close to invoice.

Once they release the convertible FR-S and the turbo BRZ...sale will go even higher...

I picked up my BRZ March 20th 2013, and actually paid about $1,000 below invoice for my limited WITH rear diffuser, Homelink Mirror, and Chrome fender deals.

Woot.

Great thread. I put the numbers in Excel to plot and found some of the totals are a bit high (wrong numbers being summed). The FRS ALL numbers for 2013 should read:
Jan 2013: 12860
Feb 2013: 14229
Mar 2013: 16057
If you take differences with these you get the monthly numbers. So 16K FRS sold so far, not 20K. The BRZ ALL numbers look ok. Thanks for keeping this post going.

Thanks for catching that. I was adding the YTD each month instead of adding the month by month.

I'm happy to say after almost a year of patience, saving, and internal struggles with my rational side, I contributed to those March numbers with a Firestorm FR-S of my own :thumbup:

I ordered one last summer, then thought better of it and cancelled my deposit. It was an impulsive, irresponsible deal I was rushing into.

I lasted longer than I thought I would haha. Then on an whim I went this March to take another test drive, and long story short, I gave into temptation.

BEST. DECISION. EVER?

I doubt the VIP program is really driving any additional sales. I'm sure the larger figures are due to greater availability.

It is great to see them moving a good number of these vehicles. Hopefully it will encourage some other automakers to jump on board with their own offerings. I'd love to see additional choices in the affordable sports car segment....

Looking forward to April's figures.

April 13 added. This concludes the first calendar year of sales! Overall coined they sold 24,430 FR-S and BRZ combined. That seems like a nice healthy number.

wow FRS sales

Im glad i drive a BRZ :) And yes that means aftermarket parts will be cheaper. Hopefully..

Pretty healthy but I was hoping for more. In 2012, globally, Chevy sold 25,289 Volts. Yup, the Volt outsold the Twins.

These are truly depressing times. But in light of these depressing times and the fact that their are other great sporty options for $25k, I will revert back to viewing 24k units for the twins globally as a healthy number.

Why are you comparing global sales of the Volt vs. US sales of the twins?

I was comparing global sales of twins to global sales of volts.

And why? Because these cars couldn't be more different so it's interesting to compare to something so radically different.

The 24,430 number for the twins are US sales.

I stand corrected. Then those are strong figures after all.

Only 3 years did the Miata surpass those figures (according to WIKI) so this looks promising.

The sales figures are on schedule as what they projected in the beginning, 20,000 FR-S and 8,000 BRZ for the first year sales.

Yep, no worries. I was confused at first why you were comparing global vs. US numbers, thought you may have been making a different point.

The sales figures for the twins are definitely looking healthy. The NC Miata is a good comparative benchmark. Hopefully other manufacturers recognize the demand in the market and start selling lightweight RWD cars of their own.

which leads to grand theft auto!

Does that apply in any state?