July numbers added

Not necessarily better, just more rare right now. More than double FRS sold than BRZ YTD :confused0068:

hmm numbers are down..

Subaru should really cap it at 6000 for the US :eyebulge:

So that everyone who pre-ordered will feel special, hehehe. And then start handing out number plates or badges for those 6000. :party0030:

No 2014 base BRZ, 2014 should be reserved for the BRZ STI. If they want a non STI then they'd have to buy used.

Just kidding! There should be more BRZ's for everyone.

holy hell numbers dropped like crazy for july... thats interesting.. maybe july just didn't receive many shipments.. from the sounds of things on other threads around these forums august numbers should be much higher.

Kind of makes sense though, I expect we'll see September numbers through the roof since its the end of the 3rd quarter...

As Dave said, calling this car Limited is kinda misleading. There have been ~5400 cars sold in the first three months, and that seems like a pretty fast rate to me!


And this is just USA right?

The June and July numbers taken out to a year would be around 30k cars in the US, which is generally in line with most speculation. That's certainly above Miata, 370Z, or RX-8 sales. The combined number is probably also more than the Genesis Coupe, but Hyundai doesn't list specific sales of that car. If Subaru can supply the cars they may be on pace for early 350Z numbers or recent Challenger popularity. Of course that's a fraction of Mustang or Camaro sales in the US, but for a foreign rear wheel drive coupe I figure they have to be encouraged at this point.

Seems like the numbers are low due to decreased amount of shipments for july, which sucks to be honest, if anything they need to popped them out faster cause we are getting impatient or at least I know I am. 130+ days will do that to a person lol

This is still holding true to the original guesstimates of 540 BRZ's a month. They only look to be off by 40ish cars.

These are prolly the cars that are sitting at dealer lots for 34k or what ever crazy mark-up they've been tagged with.

added August BRZ sales. FRS sales not available yet. BRZ sales (623) nearly matched WRX/STI sales (681) this month.

Aug numbers are up for Scion:

Scion posted August sales of 7,722 units, up 111.6 percent on a volume basis over August 2011. The tC sports coupe led the way with sales of 2,378 units, up 113.5 percent, while the newly launched FR-S sports car reported sales of 1,913 units. The xD five-door urban subcompact posted sales of 1,004 units, and the xB urban utility vehicle posted August sales of 1,879 units. The all-new iQ premium micro-subcompact posted monthly sales of 548 units.

Scion (calendar year) YTD sales: 49,747 units

SPLY 33,769

47% sales increase January-August 2012 vs 2011

FR-S is likely pulling young drivers into the showrooms and when they find out they cannot afford the payments on a 25K car then some opt for the tC. That would account for the increase in tC sales.

still 1:3 BRZ:FRS. I suspect if they shifted production for launch in other market since initial US batch.