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-   -   Toyota to scrap Scion brand, but FR-S will become a Toyota! (https://www.ft86club.com/forums/showthread.php?t=100949)

Hachiroku 02-03-2016 10:47 AM

Toyota to scrap Scion brand, but FR-S will become a Toyota!
 
2 Attachment(s)
Official press release:

TORRANCE, Calif., Feb. 3, 2016
– Scion, established as a separate brand in 2003 as a laboratory to explore new products and processes to attract youth customers, is now transitioning back to the Toyota brand. Scion achieved its goals of developing unique products and processes, and bringing in new, younger customers to Toyota. With more than a million cars sold, 70 percent of Scions were purchased by customers new to Toyota and 50 percent were under 35 years old.

“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network,” said Jim Lentz, founding vice president of Scion and now CEO, Toyota Motor North America. “I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.

“We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.

Toyota’s decision was made in response to customers’ needs. Today’s younger buyers still want fun-to-drive vehicles that look good, but they are also more practical. They, like their parents, have come to appreciate the Toyota brand and its traditional attributes of quality, dependability and reliability. At the same time, new Toyota vehicles have evolved to feature the dynamic styling and handling young people desire.

Scion has consistently been the youngest brand in the auto industry with an average age of 36 years old. At 29, the tC sports coupe has the lowest-average age buyer in the industry. The most recent additions to the line-up, the iA sedan and iM 5-door hatchback, are bringing in new buyers with 70 percent being first-time new car purchasers. Additionally, more than 50 percent of iM and iA buyers are under 35 years old.

As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016. The C-HR, which recently debuted at the L.A. Auto Show, will be a part of the Toyota line-up.

The service and repair process for Scion customers will be unaffected by this change as customers will continue to visit Toyota dealerships’ service departments.

“We appreciate our 1,004 Scion dealers and the support they’ve given the brand,” said Bob Carter, Toyota senior vice president of automotive operations. “We believe our dealers have gained valuable insights and have received a strong return on their investment. During this time of transition, we will work closely with them to support this process and help communicate this change to customers.”

Scion’s 22 dedicated team members, who represent sales, marketing, distribution, strategy, and product and accessories planning, will have the opportunity to take on new jobs at Toyota Motor Sales, U.S.A., Inc. in Torrance. Scion regional representatives will assume different responsibilities in their respective Toyota sales offices.

“Scion has had some amazing products over the years and our current vehicles are packed with premium features at value prices,” said Andrew Gilleland, Scion vice president. “It’s been a great run and I’m proud that the spirit of Scion will live on through the knowledge and products soon to be available through the Toyota network.”

Scion Accomplishments:

Scion Processes - Scion served as a laboratory for products and key sales and marketing processes that have provided valuable lessons for other Toyota brands:
Pure Pricing – dealers set a price for a car and customers did not need to negotiate
Mono-Spec cars – providing cars with only two options: transmission and color
Personalization – offering a large array of accessories to help customers customize their vehicles
Pure Process – transparent financing process
Pure Process Plus – an online system so much of the car-purchase process could be completed online
Scion Service Boost – pre-paid maintenance plan
Release Series – dynamic life cycle management through special features and options
Grassroots marketing – initial Scion brand was “discovered” by customers through unique events

Scion Products -- Scion has had some outstanding products that have made an impact in the industry including the original “box,” the xB and the FR-S affordable sports car. The tC sports coupe has consistently attracted the youngest buyer in the industry.

Scion Executives -- Scion served as an important training ground for Toyota vice presidents, many of whom have been promoted to other roles:
Jim Lentz -- Chief Executive Officer, Toyota Motor North America
Mark Templin – Managing Officer, Toyota Motor Corporation, Executive Vice President, Lexus International
Jack Hollis – Group Vice President, Toyota Marketing
Doug Murtha – Group Vice President, Corporate Strategy and Planning, Toyota Motor North America
Andrew Gilleland – current Vice President, Scion

Attachment 130446

Attachment 165690

jawn 02-03-2016 10:48 AM

[ame="https://www.youtube.com/watch?v=zDKO6XYXioc"]Boyz II Men - End Of The Road - YouTube[/ame]

clbembry 02-03-2016 10:49 AM

http://pressroom.scion.com/

Summerwolf 02-03-2016 10:50 AM

Maybe they will just let the GT86 be brought over with different trim levels and let it be what it should be.


Then again, probably not.

Mr.Impreza 02-03-2016 10:50 AM

Thank god, about time. Now people will stop asking me of my 86 is some special editon from Toyota lol.


So I wonder, will it be marketed as the gt86 or just 86? Or they could pull off a Toyota FRS lol


Also will the trim now be upgraded to European spec?

extrashaky 02-03-2016 10:52 AM

I'm not sad at all. I hate Scion. Good riddance. The FR-S should have been a Toyota all along.

funwheeldrive 02-03-2016 10:52 AM

It will be soooo much easier getting an 86 airbag now...

I'm keeping my Scion badges though. I have nothing to be ashamed of.

PNW FRS 02-03-2016 10:52 AM

Destined to be collectible?
 
Won't it be a hoot if in 20+ years... a 100% stock OEM FR-S is "collectible" and worth some $$? Glad I kept all my OEM parts!

chulooz 02-03-2016 10:52 AM

Another forgettable marque that wont be missed.

Theyll be as collectible as saturns

CokeSlap 02-03-2016 10:53 AM

Drat beat me to the post!

Though here is another little read.

http://www.motortrend.com/news/break...brand-the-axe/

PresiO. 02-03-2016 10:54 AM

They are just rebadging the frs to toyota.. SO EVERYBODY PUT YOUR SCION BADGES BACK ON. were rare. haha

gymratter 02-03-2016 10:55 AM

Yay, now everyone that was whining about "clickbait" this and that can STFU.

KR-S 02-03-2016 10:56 AM

Shocking. I'm serious.

So does this make trading for a 2017 MY all the more worthwhile since it comes factory with Toyota badges?

extrashaky 02-03-2016 10:59 AM

Quote:

Originally Posted by PNW FRS (Post 2532921)
Won't it be a hoot if in 20+ years... a 100% stock OEM FR-S is "collectible" and worth some $$? Glad I kept all my OEM parts!

It won't happen. There are precedents. The MG Midget and the Austin Healey Sprite were basically the same car with minor differences. The Sprite was discontinued long before the Midget and is much harder to find, but it's not really worth any more money.

The way it gets to be a rare collector car is if there's some special feature on the car that goes away. The Toyota version will be identical to the Scion version with the exception of the badges. So forget it.

NyC Zn6 02-03-2016 11:00 AM

i think it will be Toyota FR-S (North America) and keep GT86 else where...same base model...hopefully you can actually add trim levels this time around.

Pickleahoy 02-03-2016 11:02 AM

MY GLOWING SCION BADGE WILL BE WORTH GOLD!!!!!! :thumbup:

White64Goat 02-03-2016 11:02 AM

http://www.usatoday.com/story/money/...rand/79747406/

headlikeahole 02-03-2016 11:05 AM

https://49.media.tumblr.com/849ca086...rl82o1_500.gif

Wow! So unexpected! I'd like to thank Toyota for making this possible... It's been a long hard road but we finally did it.

Tcoat 02-03-2016 11:09 AM

Yeah some truth!!!!!!!!!

SkAsphalt 02-03-2016 11:12 AM

Well, everyone who rebadged was years ahead of the curve. Still, I feel a little off about it. Mainly because my stereo will says Scion on it.

Quentin 02-03-2016 11:12 AM

Too bad. Scion was finally getting a pretty good lineup.

Tcoat 02-03-2016 11:16 AM

Quote:

Originally Posted by gymratter (Post 2532927)
Yay, now everyone that was whining about "clickbait" this and that can STFU.

Nobody was "whining about clickbait" the sites that initially released that info had no official capacity and until it is stated by the actual manufacturer must be considered with some caution. The sites are notorious for making things up and need to be questioned and people need to be cautious until there are OFFICIAL statements made.

PresiO. 02-03-2016 11:18 AM

I was just about to buy toyota badges also haha

tomato86 02-03-2016 11:19 AM

This sure came out of left field. Other than this car, I would never buy a Scion. Awful car selection. Their showing at the auto show was laughable, a bunch of cheap ugly cars, and the FR-S.

raven1231 02-03-2016 11:21 AM

jumping on the bandwagon! http://pressroom.toyota.com/releases...ion+toyota.htm

headlikeahole 02-03-2016 11:21 AM

Quote:

Originally Posted by Quentin (Post 2532941)
Too bad. Scion was finally getting a pretty good lineup.

The lineup was never the main problem, marketing was the problem.

Who knew you cant sell cars the same way you sell Mountain Dew or Razor Scooters... I did.

Tcoat 02-03-2016 11:21 AM

Quote:

Originally Posted by Quentin (Post 2532941)
Too bad. Scion was finally getting a pretty good lineup.

As stated the line up stays just the badges change.

Hot-Lava_Dave 02-03-2016 11:21 AM

RIP

stevesnj 02-03-2016 11:22 AM

Quote:

Originally Posted by tomato86 (Post 2532947)
This sure came out of left field. Other than this car, I would never buy a Scion. Awful car selection. Their showing at the auto show was laughable, a bunch of cheap ugly cars, and the FR-S.

The cars aren't going anywhere, they will be Toyota's.

djsyndrome 02-03-2016 11:22 AM

Not that FR-S resale values are anything to write home about, but I wonder how this is going to affect them. Other orphaned brands have fared poorly. but since the car will continue on as a Toyota there's a chance this won't have an impact.

FT911 02-03-2016 11:22 AM

I thought ft86club emailed me some clickbait lol.

I'm happy with this. Toyota FR-S doesn't sound so hot though. GT86 please!

stevesnj 02-03-2016 11:22 AM

Quote:

Originally Posted by Tcoat (Post 2532951)
As stated the line up stays just the badges change.

Some people can't comprehend when they read something, I do, just not as much. :D:D

go_a_way1 02-03-2016 11:23 AM

Quote:

Originally Posted by Pickleahoy (Post 2532936)
MY GLOWING SCION BADGE WILL BE WORTH GOLD!!!!!! :thumbup:

It will be worth its weight in rice :eyebulge: hahahahaha!!!

DarkSunrise 02-03-2016 11:23 AM

I kind of like having the Scion version of this car now lol.

brybot 02-03-2016 11:23 AM

Wonder if the Toyota version in North America will stay "youthful" what with the white gauges and red bolsters and all that. The GT86 has those same things, right?

stevesnj 02-03-2016 11:24 AM

Quote:

Originally Posted by FT911 (Post 2532955)
I thought ft86club emailed me some clickbait lol.

I'm happy with this. Toyota FR-S doesn't sound so hot though. GT86 please!

I just want to get an "86" airbag cover hopefully a lot cheaper. If they can sell it separate.Will complete my rebadge.

chulooz 02-03-2016 11:24 AM

Quote:

Originally Posted by Quentin (Post 2532941)
Too bad. Scion was finally getting a pretty good lineup.

Your average person would have a tough time naming 3 models - nevermind the newer ones. I dont think their nomenclature helped. Toyota is a great brand, everyone would have been prouder to announce they own a toyota than a scion. This will help them.

go_a_way1 02-03-2016 11:24 AM

Quote:

Originally Posted by Tcoat (Post 2532951)
As stated the line up stays just the badges change.

Are they not killing all but 3 models after MY 2017??

AznBRZer 02-03-2016 11:24 AM

I wonder if they'll keep the trim levels to one. Truth be told(and I've said it quite a few times), I would've bought a Scion if it had the option for leather. It was literally the only reason why I bought the BRZ. Then again, I'm sure the BRZ still would've been cheaper...lolz.

gymratter 02-03-2016 11:26 AM

Quote:

Originally Posted by Tcoat (Post 2532942)
Nobody was "whining about clickbait" the sites that initially released that info had no official capacity and until it is stated by the actual manufacturer must be considered with some caution. The sites are notorious for making things up and need to be questioned and people need to be cautious until there are OFFICIAL statements made.

Don't get me wrong, I'm not saying everything out there is 100% fact. I'm just tired of seeing when some posts something from whatever site, and everyone starts jumping on OP's back with "clickbait lol" or something like that. My point is not everything out there is 100% BS either.


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