BRZ Price Paid
 

Starting a thread to help potential buyers get the best deal on a new BRZ.

Model year:
Trim e.g. Premium, Limited, Series Yellow:
Type of Purchase (ToP)(Lease, Finance, traded-in):
Color:
Upgrades/Options e.g. Performance Package:
Price Paid (before TTL):
Dealership/Geographical Area:

Since used car prices vary significantly based on lots of factors, let's keep this thread to only new BRZs. Feel free to share any strategy to get your best deal or dealership experiences.

Model year: 2017
Trim e.g. Premium, Limited, Series Yellow: Series.Yellow
Type of Purchase (ToP)(Lease, Finance, traded-in): Finance
Color: Yellow!
Upgrades/Options e.g. Performance Package: Got the dealer to swap Primacy Tires for Blizzaks (I purchased during winter)
Price Paid (before TTL): $28,750 (invoice +$500 Loyal bucks)
Dealership/Geographical Area: Subaru of Puyallup/ Seattle area

MY: 2017
Trim: Premium
Type of Purchase: Cash (no trade in)
Color: Dark Gray Metalic
MSRP (base): $25,495
Options: Auto-Dimming Mirror with Compass and HomeLink $354.00; Cargo Tray $72.00
Destination & Delivery: $820
MSRP (total; i.e. $25,495 base + above options/delivery): $26,741
Price Paid (out the door including ~6% sales tax, tags, misc fees, etc.): $26,400
Dealership/Geographical Area: Subaru of Pembroke Pines, Pembroke Pines FL (if in SE Florida I highly recommend this dealership)

For this to have any value to anybody the price needs to be what was paid for the car and options only. If people include taxes, fees, discounts, etc then the end results could be very misleading. Not all States have the same costs associated with a new car purchase so could fool somebody into thinking they got a way better or worse deal than they really did.

Oh...and totally ignore the prices Canadians may put up there unless you are another Canadian. We pay more.

Re: 2017 BRZ Premium, from my previous post above

With options (Homelink Mirror, Cargo Tray) and factory destination/delivery ($820) the total MSRP was $26,741.00. Before taxes and govt. & dealer fees I paid $23,588.00 (a savings of $3,153.00 under MSRP).

In Florida there are higher dealer fees (compared to e.g. California from where I recently relocated). That's obviously how dealers make up some of the seemingly deeper discounts off MSRP offered here (also compared to CA).

So to summarize, after sales tax, dealer and govt. fees the final out the door cost was $26.4K. I negotiated an "everything included out the door price", and as a simple rule of thumb (and after much local/regional research and shopping) I realized anything that came all-in (out the door) at or close to MSRP was (for me) an acceptable deal.

Another selling point (again, for me*) in addition to price was the dealer accommodating my request for exactly what I wanted: Premium w/ almost no added options, directly off the truck, didn't sit on the lot, never been test driven, etc. (*not an enticement for everyone, but for me this appealed to my OCD side).

Model year:2016
Trim e.g. Premium, Limited, Series Yellow:Hyper Blue
Type of Purchase (ToP)(Lease, Finance, traded-in):Finance
Color:Hyper Blue
Upgrades/Options e.g. Performance Package:N/A
Price Paid (before TTL):CA$660 for a month after TAX(12%) with CA$2000 down
Dealership/Geographical Area:Richmond Subaru in greater Vancouver Area

LOL Mine was the showroom car for 4 months. God only knows how many people sat, leaned, open the hood, or drooled on it. At least I knew nobody had drove it much though.

Model year: 2017
Trim e.g. Premium, Limited,: Limited
Type of Purchase (ToP)(Lease, Finance, traded-in): Finance
Color: ICM
Upgrades/Options e.g. Performance Package: Performance Package with PP#3
Price Paid (before TTL): $27918
Dealership/Geographical Area: Vic Bailey Subaru/ Spartanburg SC

Mine was free, i found it on the side of the road one day.

Model year: 2017
Trim e.g. Premium, Limited, Series Yellow: Limited
Type of Purchase (ToP)(Lease, Finance, traded-in): Finance
Color: WRB!!!
Upgrades/Options e.g. Performance Package: Performance Package, Homelink Mirror, bumper applique & Cargo Tray
Price Paid (before TTL): $28,468, includes Subaru Friends & Family discount and $500 Subaru Loyalty Coupon
Dealership/Geographical Area: Chicago Suburbs - Gerald Subaru, Naperville

Well if it was a 55 Chevy 4 door hardtop with a broken frame and big buckle through the roof where the whole car bent then it may have been mine since that was exactly how I disposed of it. Took a week before somebody hauled it away.

Model year: 2017
Trim e.g. Premium, Limited, Series Yellow: Limited
Type of Purchase (ToP)(Lease, Finance, traded-in): Financed
Color: WRB
Upgrades/Options e.g. Performance Package: Performance Package
Price Paid (before TTL): $27,831
Dealership/Geographical Area: Timmons Subaru - Long Beach California

Model year: 2017
Trim e.g. Premium, Limited, Series Yellow: Series Yellow
Type of Purchase (ToP)(Lease, Finance, traded-in): Financed
Color: Yellow
Upgrades/Options e.g. Performance Package: Performance Package + Full STI ground effects package
Price Paid (before TTL): $29456
Dealership/Geographical Area: Goldstein Subaru - Albany NY

Model year: 2017
Trim e.g. Premium, Limited, Series Yellow: Limited
Type of Purchase (ToP)(Lease, Finance, traded-in): Financed
Color: CWP
Upgrades/Options e.g. Performance Package: Performance Package only
Price Paid (before TTL): $26931, includes $200 loyalty certificate from Subaru Corp.
Dealership/Geographical Area: Northern VA