Official: Subaru BRZ Coupe Announced!
 

Press Release:

Subaru Names All-New Sports Car "SUBARU BRZ"

- FHI to display its Technology Concept at 64th Frankfurt Motor Show -

Tokyo, August 23, 2011 - Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru's new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corporation, will be named "SUBARU BRZ". "BRZ" stands for "Boxer engine", "Rear-wheel drive" and "Zenith" and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the "Horizontally-Opposed Subaru Boxer engine". The start of production is planned for spring 2012.

FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II - ", at the 64th Frankfurt Motor Show in September 2011. (Press day: September 13 and 14; Open to the public from September 15 through 25, 2011)

A special site will be opened today at 12:00 on the Subaru Global Site.
http://www.subaru-global.com/11frankfurt/teaser/

Under the brand statement "Confidence in Motion", Subaru brand always inspires confidence with customers through its commitment to "engineering excellence". With the core ideal of "engineering excellence", Subaru continues to provide customers with "Enjoyment and Peace of Mind" in all Subaru products.

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sounds omnipotent.... I LIKE IT can't wait for Sept 13th this is great news thank you Hachi

Nice, love the name BRZ as well. Teaser site has me all warm and fuzy lol.

I personally don't like the name.

I likie.

Now... to determine how much the insurance will cost... For the.. "BRZ"

Really? I would have thought you would want something more original.

Definitely like this...dunno bout the name, but at least its coming soon

Sounds good! Logo looks like its from transformers.

It's not entirely bad. I'd like it if it was called the FT86 but that isn't going to happen. Lol. :P

Heck, if it doesn't work out I'll just debadge everything and do what OST is thinking of doing... "TEQ" emblems. Lol

Or.. wait and see if JP will have a special emblem for this car (referring to the 86 trademark label).

:happy0180:

What a stupid name... =_="

Nice! Thanks for the update hachi! Can't wait for September to come around.

at least they didnt call the " the other Toyobaru" T.O.T :O! or Not the Toyota or Not the Scion etc etc

Really? BRZ? People will call it the Breeze. The last car to be called a Breeze was a Dodge Stratus rebadge for Chrysler. The name fit that car.

Legacy..
Impreza...
BRZ? :suicide:

I even like ZBR better if they want it to stand for the same thing.