Is the 2023 BRZ model run sold out?
 

I've been interested in moving from my 2019 BRZ to a new 2023, but almost all of the dealers I've contacted in New England tell me ordering of new BRZ's is closed (which makes me suspicious of the one dealer who said they can still order a car, and will happily take my non-refundable deposit to do so).

Does anyone know what the real situation is? Is the 2023 model run sold out? Is it a temporary hold because of the infamous supply chain constraints? Or is it dealer-specific?

Thanks!

Sent you a PM.

Ordering will likely open up around January or February for 2024 models. Some dealers will take down your info, put it on a list, and place an order as soon as ordering opens. The dealer I got my car from does this to simplify things for the customer and so they don’t have to explain how the Subaru ordering system works.

2023 models are pretty much sold out already. Only chance to get one at this point is if someone cancels their order and it becomes available

May I ask where you're getting this info? Curious if Subaru is throttling BRZ production each model year to a certain number, the same way Toyota has been threatening the GR Corolla limited production #s.

SWAG based on what's been happening.

I'd suspect ordering for 2024 models won't open until April, just like ordering for 2023 models didn't open until April of this year.

I ordered my 2023 in late April this year and it arrived September 3rd.

Same region as you OP, I began working with a dealer on Nov. 14th, they were not able to place an order that day, or several weeks following when they received their allocations. Both were kicked back by SOA. They agreed to check with the regional sales rep and continue to try an get an order through, but no one is really clear when that may be.

That's the response I'm getting from most dealers in MA/CT/RI/VT/ME (yeah, I've called around). No one is able to tell me when ordering might reopen.

It makes me even more suspicious of the one dealer who said they'd take my money and place an order with delivery in 4-6 months. I might otherwise have gambled on that, except the deposit is non-refundable (everyone else has said any deposit would be fully refundable). I don't want to give someone my money and fund out later, oops, no cars and an indefinite time until one might be available, and by the way my money is locked up with them.

Oh well. Good thing I love my 2019 BRZ. A new one is definitely a want to have, not a need to have.

I would suggest checking with SOA in a case like this
1 (800) 782-2783

While better than Toyota’s process, it is still a PITA with current situation. I would say that SOA may provide you better info and even a discount as you’re a Subaru customer.

SOA wasn't very helpful. After being on hold for a long time, with the person seeming to go and try to find out, the agent told me they 'have no information' on availability.

With the mixed messages I'm hearing from dealers (though most saying ordering is closed), it doesn't fill me with enthusiasm to write anyone a check right now.

Then don't. Especially the one who was telling you it's available with a non-refundable deposit.

However, I will say when I ordered mine and we confirmed it was open because we sat at his computer and went through all the options, I had to put down a $1k non-refundable deposit.

It was refundable under two conditions:

1. They couldn't get me financed.
2. The car arrived damaged.

Sorry to hear that, seems like it is even worse now.

combination of reading/listening to order stories for the past 1.5 years, placing my own order and helping a few friends place their orders and have friends who work at different Subaru Dealers locally.

one thing common between every order is that there is a time period in which ordering opens for the vehicle, then ordering closes. This was confirmed by all my friends who work at Subaru dealerships, my salesman, and the GM from the dealer I purchased my vehicle from.

Subaru doesn't sell enough BRZ's to consider making more per year. They make more money producing GR86's for Toyota, which is why more GR86 are made. Gotta remember that all things considered, Subaru is a relatively small company.

Orders placed in the last week of last year, right before ordering closed were all mostly 2023 orders as well.
A good friend placed an order on January 6th, 2022, a few days before ordering closed, and he got his car about a month ago. He's had a VON almost the entire time.

It's almost somewhat dependent on the dealer as well, as Subaru wants all dealers to take a piece of the pie. Some

That's bizarre and sucks for him. Jan to Nov is a hell of a wait.

I ordered I think April 26th and received my car Sept 3rd. And it would have been a couple of weeks sooner if weren't for the truck driver shortage.

It seems ordering really is closed for the BRZ. I went back to the two dealers who said they could 'order' a car and called their bluff, and... <sound of crickets chirping in the night>.

It looks like they would be happy to take my money and put me on a 'list' for when ordering does open again. But a definitive order for a car right now isn't happening.

Oh well. I'd like to get a new BRZ, but still love my 2019.

He wasnt the only one. there's been quite a few people who have waited quite a bit for their orders

I ordered Jan 6th 2022 and still waiting!! According to dealer's paperwork, I was supposed to be on January allocation (released info Dec 15th) and I wasn't!
Let's see what happens next month. Hopefully I'm slated for February.

I wonder if the dealer's in these cases dropped the ball or were pulling some kind of fuckery.

i havent heard of any, although it's definitely possible

i dont see why any dealer would drop the ball. that's a sale they are missing out on

"drop the ball" = making a mistake. IE, not intentional, vs fuckery being intentional.

The fuckery is the the dealership CHOOSING a higher profit vehicle with their Japanese produced car "slots". BRZs are low margins compared to anything else. Lower overhead/volume dealers are more willing to make less money on that order "slot".

That's ridiculous, I ordered mine in late September 2022 for a March delivery, and got word that it'll be here Jan 15th.

and cue my story.

late 2013. heuberger motors was a supporting vendor here. was constantly "pm me for the best deals, 25+ brz's in stock and ready to go!"

so i pm him. "i'd like to get a brz, i've seen your pricing and am ok with it, i would need to make plans to come pick up the car, is there any way i can put down a significant deposit for a WRB manual limited (i don't need the vin, any WRB manual limited will work, you've got 8 in stock currently) to ensure that in 3 months, i can come pick one up for a nice road trip/vacation experience?"

he replies with shipping options, and he can't do anything 3 months out, but would be happy to ship me a car. so i say 'thanks, the whole point is for the road trip/vacation experience with the new car, i'll check elsewhere'. he gets back to me blowing up about how he's been nothing but courteous to me, and doesn't understand why i won't proceed with the deal within the month...

car sales only matter in the here-and-now. if you're not buying the moment you're talking to them, you're wasting their time.

i was a guaranteed sale, with cash to cover the entire vehicle purchase price at msrp, and he blew apart every consideration i made for a guaranteed sale simply because i refused to buy right there and then and get the car shipped to me.

that's car dealers these days. honestly, half the staff likely doesn't really know if they'll have a job in a month anyways.

you wanted them to hold a BRZ for 3 months.. in 2013 when they FIRST came out?

You were a guaranteed sale... that he wouldn't see for another 3 months.

if you told him you could fly out within the month and pick it up, im certain he would have made it happen, but to hold a brand new model that the whole world was excited about for 3 months is a bit pushing it.
He can't guarantee that he'll have a car in 3 months, regardless of a guaranteed sale.

Him overreacting about you not wanting to get it right away is a whole different issue and he could have definitely handled it in a much better manner, but a dealer salesman cant hold a car for 3 months OR cant guarantee a sale in 3 months if he can't guarantee that he would have a car ready for you.

Really? Maybe this is regional, but anecdotally I see more second gen BRZ's than 86's on the road...although both are still very rare.

Our local Subaru dealers will at least try to order one when the ordering is open. The Toyota dealers around here won't order one and can't honestly tell you if/when they will get their allocations. Neither dealerships will ever have any in inventory which are not already spoken for.

I believe there were something like 11k GR86 sold so far in 2022 vs about 4k BRZ

Don’t quote me on those numbers, but overall even for the first Gen, there were far more Toyota branded units being made

Yep, according to Toyota, GR86 sales number for September 2022 YTD (seems that Toyota reports on a quarterly basis) was 9,691. Total sales number for BRZ as of end-of-Nov 2022 YTD was 3,020. Definitely more GR86 vehicles sold than BRZ.

Well, I had to order my 23 BRZ last July and didn't get it until late November, but the stealerships here are still taking orders. None of them have any on the lot to see though

I picked up one today, Bob Baker Subaru had 2 more left.

My gf ordered her 23 premium in may and received it in October. I ordered my 23 limited in April and received it in November.

I may have lucked out and spotted a 23 Limited 6spd black on my local dealers website. I called and they said it is showing an arrival date of 1/23. Put down a $1k refundable deposit for MSRP (+the add ons they ordered, STI short shifter, STI shift knob, all weather mats, rear bumper applique, and cargo tray). Will see if it shows up. Had been looking for a GR86 manual for about 6 months but refused to put money down on some unknown future allocation and was about ready to give up.

There are 3 2023 BRZ available in Southern California...

https://www.sandiegosubaru.com/new-i...rtBy=year+desc