Bay Area Pricing Thread
 

Hello Guys & Gals,

I'm thinking to pick up a new BRZ Limited in the coming months as my daily driver. I've driven the 2015 and loved it. Want to know how much you guys paid and where you got your cars. Can you help a brother out and give me some info:

Price: Before tax, before fees, before trade-in.
Dealer: Where did you buy it?
Car details: BRZ vs. FR-S, Limited, Series.Blue
Year: 2013? 2015?
Comments: Any comments welcome! Thanks!

Here's one datapoint that I've gathered through my Auto buying service.

Price: 27,200 + TTL
Dealer: Carlsen Subaru through Costco Auto Buying Service
Car details: BRZ Limited
Year: 2015
Comments: Wanted a series.Blue... they were out of stock as of January 19, 2015.

Welcome! I was at Capitol Subaru the other day getting my car serviced. I saw that they had a few Brz's ranging from used to premium models to at least one white and blue from the limited series blue options.

Price: 31k out the door
Dealer: Santa Cruz Subaru
Car details: Brz Limited in WRB
Year: 2013
Comments: This was July 2013. The price I paid was during a time where inventory levels were lower and it was a little more difficult to find a Brz in WRB that wasn't already claimed. I believe I paid invoice price plus the guys $250 commission. Prices should be much lower now that the car has been out for a while plus people are ending leases and trading in. Also, January is the lowest month of the year for car sales.

You should be able to get an awesome deal if you play your cards right.

-Manny

Price: 27,500
Dealer: Downtown Oakland Subaru
Car Details: Subaru Brz Limited WRB
Year: 2014
Comment: Bought the car little over a year now and during the time, there was still a decent demand for the car--dealerships all over the bay were charging well over MSRP. I negotiated with the salesman, considering that he was a family friend and got it well below MSRP. Since the car has been out for so long and sadly depreciating in value, you can get it well below the price MSRP--if you're a good at negotiating. I went down to Downtown Subaru of Oakland during the launch event of the new 2015 STi and they were well charging $15k+ over the MSRP of the STi--to somewhere like $53k. Anyways, good luck on your purchase!

Thanks guys! Hopefully someone with a more recent purchase can chime in.

I'm not in the market for a BRZ but when I was, I found the best deals from these guys in the bay area:

Aaron Li - Serramonte Subaru
ali@serramontesubaru.dealerspace.com
Might help to do a truecar.com thing - he's the true car rep there and I remember getting quotes below invoice from him.
Zip code 94015 if you want to get truecar.com to pick up Aaron as one of your 'local' dealers

Tommy Quach - Capitol Subaru
tquach@capitolsubarusj.motosnap.com
Internet sales guy at Capitol Subaru, I've also remember getting quotes below invoice from him.

Wow that's pretty despicable.

OP, consider buying from out of state. I bought mine in Colorado back in 2013 and while Bay Area dealers were all gouging and charging 1K+ over MSRP, I bought mine (including shipping) for a little less than MSRP (that was a good deal at that time, now I'm sure you'd pay much less). It would be worth your time I think to at least contact Heuberger, the Colorado dealership and see what kind of pricing they are offering now to compare. Click on the link in my sig to "CO>CA Cartel" to read more info about buying out of state (there are a few more administrative hurdles to deal with). I was so fed up by the way Bay Area dealers were gouging here, if I ever wanted to buy another Subaru (any model) I'd definitely give Colorado a shot at earning my business again.

PMok, cool... thanks for the info. A bit wary of the paperwork but will go through your link and check it out. Thx all

My bro bought the WRX from Carlsen, after visiting Capitol and Stevens Creek. Not impressed with Capitol at all, those guys didn't even let my bro drive a <$28k car.

Make sure you hit them up with the Costco membership and try to order to save some buck, if you can wait.

Price: 26,650 (sticker just shy of 30k)
Dealer: Livermore Subaru through Costco Auto Buying Service
Car details: BRZ Limited
Year: 2015
Comments: First post ever, just joined the BRZ club a couple of weeks ago. After a lot of haggling and sticking to a trade in price I was fixed on they sold me the car for under the costco price :thumbup: .

The only thing I didn't like was that they play the waiting game with you. It took me and my wife waiting 5+ hours there till drive off.

The thing I'm happiest about is that I had a moment of buyers regret and they were ready to roll back the vehicle after 100 miles for a WRX at sticker. Luckily after an extended test drive I came to my senses and kept the BRZ.

Thanks man, you mean special order the car?

Cool... you are the winner so far. So after getting the Costco Auto buyers price, you asked for more of a discount?

I wouldn't budge on my trade in value and the dealership group used car purchaser wouldn't budge either - so to keep the sale going that day they dropped a few hundred from the already 600 below invoice.

If you want I can get you the contact details of the lady that sold me mine - a really nice salesperson, just make sure to use the costco pricing offer.

That would be great, thanks. I'll PM you.

Yeah, if there are specific parts you want installed by the port and they don't have it in stock. You can order one and pay couple hundred over invoice... usually the ones already in the lot has a markup. And be patient, visit a couple to get the best price. You can probably work that out with just emailing the internet sales manager. Just make sure it's all in writing...

Hey everyone, I have a question. If it was your choice.. would you pick a silver monogram 2014(car I want, not color I want) $28,645 or a base halo (color I want, but not the car I want. the inside is too basic) $26,140 it's still on a boat.. coming into SF dealership.

That's like asking "Boobs or Butt" dude. Everyone has their own priorities.

If you pay more than invoice, you're a fool. The goal is to see how much you can pay under invoice. I also used Aaron Li at Serramonte for our Forester. you should email 10 dealers with the specs and model you want. Say that you're shopping on price and ready to buy this weekend.

Just to put it out, the dealership I Know is selling a silver monogram for 26.9k

Bought my frs from Magnusson of Palo alto. Dealer said, 2500 below msrp on any 2013 model, 1500 below msrp on any 2014 model.

I ended up getting it 1600 under msrp, since there was a 400 dollar charge for dealer trade as I wanted a model which they didn't have on their lot, but then I had 500 off with the new grad incentive

This was back in July, right when the 2015s dropped

I got mine Series Blue from CO Heuberger Subaru too,
it was way below MSRP and included shipping to your door, paperwork was not hassle at all, you just need a trip to local smog test station to get smog cert, they didn't even need to run smog test at all, just connected ODB II verified the car.
and a trip to DMV to do 2 things: verify the VIN and registration. that's all.
If in I ever need buy another Subaru, I definitely will buy from CO Heuberger Subaru again. hassle free....

I think I saw that one, I called about it. It sold

Putnam Toyota? My dad works there he says they still have it...

26,976. for some reason one of the sales men from there told me it was 28 and change. he even sent me picture of it, think we might be talking about the same one?

edit* I went back and looked at my notes from friday. yes, that putnam frs is the same one I was looking at. I have no idea why that salesman told me it was $28,645 and they were NOT gonna go any lower because of pure pricing.

Thanks for the advice... do you remember what you paid?

My dad's work still has it for 26988. Stick Shift

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