| Tcoat |
10-25-2014 01:43 AM |
Quote:
Originally Posted by spyingwind
(Post 1997725)
Could you have argued the pure price thing?
|
A lot of people seem to misunderstand what the "Pure Price" thing is all about.
Pure Price does not mean all dealers have to ask the Manufacturer's Suggested Retail Price. It just means that when each dealer prices the car all of their sales advertising must show the same price.
If one dealer wants to charge $10,000 and another $50,000 that is OK as long as they keep it the same across the board on there own advertising. It can even go as far as different prices for base models of different colours if they so choose.
From the Scion Corporate site:
PURE PRICE - A DEFINITION
Scion Pure Price means the price you see in the dealership, on the dealership's website, or other dealer advertising locations is the price you pay. This applies to the vehicle, accessories, finance rates and insurance products. With Scion Pure Price, you know the price you will pay and you don't have to spend your time negotiating.
WHY USE PURE PRICE?
Our customers told us they want a shorter, simpler process with less pressure - and we listened. With Scion Pure Price, you don't have to negotiate price - or wait for someone to "crunch the numbers."
MSRP VS. DEALER'S PRICE
MSRP is the Manufacturer's Suggested Retail Price that appears on Scion.com. The price that is shown on your dealer's website, which may or may not be the same as MSRP, is the price you'll pay for your new Scion. Pure Process is a completely transparent pricing system to help save you the time you would otherwise spend negotiating for a "deal." |
