US v/s Australia Price
 

http://www.ft86club.com/forums/showthread.php?t=4328

As the manufacturer's suggested retail price (MSRP) has now been released for the Scion FR-S (US $24,200) for the manual version, I would like to survey the opinion of potential Aussie buyers. Of course, it is only wishful to think that Toyota would offer a similar level of pricing for Australia even if US dollar and Aussie dollar are virutally at parity.

My question is: With the release of US pricing, how much more are you prepared to pay for the standard spec 86 in Australia?

My opinion: $10,800 or 44.6% more. Based on a price of $35,000 (before stamp duty and registration)

Although your probably right, $35000 is too much.

Compare it with FJ Cruiser

US FJ MSRP $30000 (4x4 Auto)
US 86 MSRP $24000

AUS FJ Drive away around $48000
AUS 86 Drive away ??? $38000ish???


Also beaware Aus Toyota 86 marketing targets are age 35+ , white collar, HHI 150+
I wouldnt surprise if the base model starts from $40000

I know where you got that from... But still, are they bloody serious!? That's just waaay off.

Compare it with the Rukus / xB

US Scion xB RRP: $17,980
US Scion FR-S RRP: $24,930

AU Toyota Rukus RRP: $30,933 (variance of $12,953 or 72.04%)
AU Toyota 86 RRP: $42,890

So how about we don't compare US to AU? :)

the amount of tariff we have to pay makes baby Jesus cry :(

45% up from US MSRP is normal.

The amount of Australian members I see complaining about the price tells me Toyotas target market is dead right.

Prolly better to compare cars that are about the same price:

Prius in USA starts at $24k before dealer charges.
Prius in Aus currently starts at $35k before dealer charges.

Keeping in mind the price of the prius dropped from $39k mid last year.

I don't get why people are still comparing to US pricing. It varies so widely across the range that it'd be hard to make an algorithm to predict AU pricing. We're probably better off looking at JP pricing as they'll be a closer car than what the FR-S is (RHD + options make it a different car with amortization on a lot of the production costs).

Also, keep this in mind. Scion FR-S is US$24,930 and a Subaru WRX is US$25,595. Mind = blown. If that's anything to go by, we'll be in for a $42,000 price tag for the base model.

Tariff's aren't to blame. It's all about the volume that get sold here.

There'll only be a few changes to meet ADR but to do those costs auto manufacturers quite a lot of money. Well, not so much more than it would for any other market, but there are less cars to spread the cost across. Think of everything that adds to the cost of a car: training and support systems, marketing operations, generous dealership profits, shipping, etc... over a low volume all this has a substantial effect.

Low volume shouldn't really effect the price per unit... Australia is 3% of Toyota's market. That means 3% volume. Which in turn only requires 3% training and support systems, 3% marketing operations etc...

It all scales the same.

I wouldnt mind pay 30% more than US

but costs don't work this way. cost for diff markets are just different and you cant just use % off unit sold.

wages, tax (import and income), shipping, rent etc are independent of volume and don't scale the same way.

these costs are not charged directly by Toyota Head Office back in Japan.

No. There is no scale.

For every market a vehicle is sold in, everything needs to be modified for that market. In terms of training/support, language and standards are completely different from country to country. Cars need to be ADR certified and that costs money. Remember that Australia has some of the strictest regulations in the world. Our cars might even be heavier because they may have to add equipment. Probably not by a lot, but a bit.

In each market, marketing strategies are completely different; in Australia we have far too many manufacturers and models considering our population, meaning that the media landscape is highly competitive (considering we have some of the highest cost-per-thousand rates in the world too!). Not only do manufacturers have to pay more for media, but they have about a million competitors too.

Sometimes stuff can be carried over from a base market (for us, we're similar to Japan but believe it or not, RHD is far outweighed by LHD), but the cost of doing any modification is pretty insane.

Even Apple has a problem with selling stuff internationally, and other than chargers their products are virtually identical across markets. Exchange rates and potential for fluctuation also come into play. Australian economic outlook is quite strong since we're relatively insulated from the rest of the world, so no one's forecasting severe devaluations to the AUD in the next few years.

These aren't all the variables that come into what makes up car pricing either. I bet Toyota have quite a number of people that contribute information to the decision making process. Hell, they probably have a few people doing it full time.

Tax is fairly high in Australia, I'll concede that, but it's not the major factor as to why our cars are so expensive. Globalization is a complex matter especially for complex industries like Automotive.

are the prices in the USA exclusive of sales tax? doesnt each state have a different percentage that goes on top?

This.

We've already heard from Subaru that it will be for 'people who couldn't afford a wrx' and in the dream world of PR statements I'm sure $2,000 is considered enough of a difference to say that. ;) Although when you look at the spec, perhaps the BRZ is closer to a 'Premium' WRX so the price will be more like $46,000. Might make more sense as it leaves a lot of headroom for the Toyota's.

Having said that though I think the base WRX in the states is not quite as well equipped as here, I think they have three models there.

And having said _that_ it's a waste of time trying to convert, it will be priced where they think they can sell the volume they want...

Honda CRZ is about 20k in the USA. It's about 40k here.

With a Scion FR-S going for 24k, the 86 will probably be over 40k.

I think you're being a little too optimistic thinking that it will only be a 30% increase over the US price.

I'm not expecting it to be under 40k but if it is that's a bonus.

Would 22% be better, maybe 25%. Lower % or higher?

If Toy Aus keep to there original plan of low 30's i think most would be happy. Don't believe the est starting from $35,000 mark.

Nearly every Journo and review i have read has said the same price because that's what Toy Aus tell them.

It was always a ball park 35k but Toy Aus have plenty of adjustment with that, is it 35k drive away or 35k+ORC, Toy Aus have 3-5k (depend what orc is) to fine tune the purchase price

Toyota will be coy about it all and when the times right (hopefully this month) drop a bomb to ramp up desire for the car.

My gut feeling its 31k +orc give or take 1k, i can feel it in my bones. Making the 35k a drive away est.

Time will tell, fuck its painful thou isn't it.

To tell you truth... not really. :lol:

There is much more painful things in life! :slap:

Yes this is true.

...but it is...still painful. :burnrubber:

Really? Will the 31k turn to 35 drive away?

$34-35k driveaway based on state.

If this is the price it comes out at, I'm gonna be so happy with Toyota I'll by a Yaris for my girlfriend too.

Take a photo of her smile when you do :party0030:

After all this:

* Reading i/we have done over the years online and in this forum

* All the car comparisons i/we have done with real ORC cost for each car in each country, with % comparisons across different countries for each car(fuck me some are dear in Oz)

* All the math on US v's AU $$ and seeing the JP price and the FR-S price,

* For what his car offers equipment wise(we know the leather wont be the same as found in Ferrari)

* Chatting with Toyota people and trying to get info, observing what they say.

* The state of the worlds economy

I cant see how the 86 in OZ will be over 35k drive away (depending on state and charges) for the base model if the 86 is 24k in the US.

Now maybe just maybe the initial price could be 1-2k more then what i suggest due to demand but as with some models after 6-12mths the hype cools off and things return to what could be considered normal. or factory bonus's etc you know how it goes.

;) :happy0180:

Congratulations Paros on your new edition :thumbsup:

If it turns out this way and im now highly confident it will happen :party0030:

:bow: Toyota

how about high spec and high spec aero?? any insider info?

please make my day!!!

thanks.

LOL! not sure about painful, but its killing me. Playing the 86 on GT5 with the G27 wheel and H pattern shifter. Cranking the surround system really loud and driving it in c0ckpit view. ARRRGGHHH!!!! LOL! i want the real one already! (don't we all) =P

i find the 86 on GT5 has funny handling.

at 1 track it has massive power under while using the same car with same mod at same setting at another track it handles sweet.......

last year there was hints from Toyota Au Boss that base was going to be mid 30s and premium was going to be low 40s. I think base will be around 37K driveway and premium will be 43k drive away

My gut tells me that you're on the money but there's just entirely waaaay to much speculation and heresay. Driving me insane

yeh i know. I reckon price should be out in the next week or so (fingers crossed!).

Doesn't it fuck your mind that Toyota are throwing these cars at the media/press and Tuning companies yet can't give us pricing.. fucking hell.

THEY ALREADY KNOW IT

Could still be too but i doubt it. That was last year and id say before the smarty pants started really knuckling down and crunching the numbers.

Perhaps the car is now cheaper for Toy Aus from the factory but who knows, too many variables between last yr and now.

Its only logical to assume the less cars you make the more each cost.

Projected sales at that time lead Mr Joe Blow of Toyota to say x amount, and now its closer to the realese date and when all the who haa and crap has been accounted for + new projected sales due too the influx of interest compared to what was first thought and all the been counters go yippy and all of a sudden the car cost less to make.

Now they can either hold the extra earning as profit or pass some/all of it down to consumers.

We all know its more complicated then that but its a general rule of thumb.

This is generating do much hype. It's drawing near I reckon. I just hope that they stick to their original promise and make this a true affordable sports car

Uk sets its price that starts with a 2 USA have and most likely Canada as well. So i reckon Toy Aus should as well, if we all shout it loud enough it might happen :thumbsup:

Toyota can leave the price starting with 3 for everyone else :bellyroll:

LOL! :D i like the way you think, :bellyroll::bonk:

As do I. Very much so :]

If it's 35k or under this would be the first brand new car for me and I'm sure I'd be happy with the purchase!

Hehe I like the way you think :D
I hope your right mate
And if we all shout it loud enought damn right they will hear us. Power to the people :D (this goes for anything)