Surprise from the dealer in the mail!
 

My dealer mailed me a BRZ Marketing Preview today! I'm assuming most people have seen it, (if not I can take some pictures), but its just nice to actually have something BRZ relating in my hands!
I've been very pleased with the salesman I have been dealing with, I'm just hoping they stick with MSRP or under.

Please post pics :happy0180:

here http://www.ft86club.com/forums/showthread.php?t=7 first before you get flamed

also yes put some pictures up

uh oh they're filtering into the BRZ section!

Thanks, I'll post in the new member thread and get some pictures up.

What dealer are you using in PA? I'm curious because mine hasn't been proactive.

W&L Subaru - Rob. He has sent me updates very frequently and was true to his word of mailing me any material he received.
I tried take pictures but they aren't very good. I'll have to scan it in.

I want to see it, you already started this thread forget the new members thread post pics here lol

Get the shotguns ready for the invasion :bellyroll:

I have a Marketing Preview in my grubby hands! I'll scan it when I get to work in the morning. It's likely someone will post pics before then.

Hot details?

EPA fuel economy numbers: (city/hwy/avg] 22/30/25 for 6MT, 25/34/28 for 6AT. [this implies the EPA ratings are skewed and the 6MT will actually get closer to the 6AT numbers, that's my hunch]

Curb weights: MT: 2762/2776, AT: 2809/2822. I can deduce that means a Premium 6MT is 2762, Limited 6MT is 2776, Premium 6AT is 2809, and Limited 6AT is 2822. [only ~14 lbs for the Limited trim bits! Auto trans adds ~47 lbs]

Ordering Codes: Premium 6MT = DZA/01, Limited 6MT = DZE/01, Premium 6AT = DZB/01, Limited 6AT = DZF/01

Timeline:
*March 2nd, National Digital Banner Ad and Keyword Search campaign begins
*March 15th, Expansion of 13MY BRZ model info on subaru.com
*Early April, 13MY BRZ Wallet materials begin to post on subarumarketing.com
*May, Vehicles arrive in Dealerships, Showroom Brochures arrive, etc.

Target Customer:
[summary]
Median age 47
67% male
67% married
39% w/children at home
motivated career push, sophisticated and refined, adventurous, cultured, on-the-go.

Target competitors:
Miata, Civic Si, Gen Coupe, Cooper S, FR-S, GTI, Mustang [secondary], Camaro [secondary]

"We're calling this driver the Seasoned Spirit" :)

Hrmm...

Automatic MPG looks pretty good. I'm sure a babied MT would get the same. :)

Median age and demo is scary... :0 It means they might have reason to price it higher. Though it's not too surprising, I'm sure the FRS age is low 30's.

The weights for the premium vs. limited aren't too bad, I can see the FRS being about 10-20lbs lighter which isn't too much of a difference. 14lbs more for the Limited doesn't seem too bad for the leather, heated seats, push button start and auto climate control.

Bah! I just want to see them on the road!!.111!!

Ok here are the pictures. Sorry that they are all not rotated correctly, there was an error when I tried to save them in the correct configuration and I'm running out of time at home. I'm assuming everyone will be able to rotate them in their Jpeg viewer when they download them...

lol thanks for the pictures.

I find it hillarious that Subaru didn't send me crap, but Toyota sent me an 86 brochure from England. what... the ... hell... SOA and TOA

Why do I get this feeling Subaru is marketing this car towards the wealthy...on the go events: golf events and boating? I thought this was suppose to be an affordable sports car...I'm not anywhere near the target consumer demographic

We'll work hard Kevin! we're the blue collar inbetween the White collar and the Children of Scion!! The Premium is just near our reach we just have to reach for it!...in a funny coincidence... my dad fits the BRZ demographic... but he's getting an FRS....What a Twist....

Great info! Many thanks for taking the time to post this.

2.46 lock-to-lock in conjunction with smallish diameter steering wheel and turning circle sound unsurprisingly encouraging.

No problem guys, glad I could help. I was also a little surprised at the target demographics. 47 seems a lot older than I would expect!

No Interior Dimensions? :(

Thanks Pat. Good to see additional confirming information.

Great post! Thanks. :thanks:

Lol @"I think about green more than I act on it". I think I'll put it into my sig.

Thanks for posting! This looks eerily similar to the pamphlet thing released a month or 2 ago...

Sad to see the MT getting raped on the EPA test. The lower gears are comparable though, I wonder why the city score is so low...I'm going to go investigate how the EPA does their manual transmission testing.

The tester was probably having too much fun, shifting at 7k:burnrubber:

Anybody notice the 93 octane fuel requirement? Don't they know Cali only has 91?

Lol all luxury and performance cars say 93, some even say 95 (BMWs, Audis, Porsches). They all run fine on 93, and will still perform well with 91, you can even get by with 89 on these cars, but I wouldn't.

Ah, that's good to know. Perhaps 95 refers to 95 RON, which IIRC is usually the same grade as 91 (R+M)/2. It would be ridiculous if they didn't have California in mind.

this dealer guide has some very peculiar information to say the least. it seems like the intended audience for the BRZ is anywhere but on this forum bar a handful of folks. "extremely limited quantities"- one has to really wonder how "limited" this car will be. it's certainly not a Porsche Cayman even though that was the development target and it's certainly not a whole rung above the FR-S since it's essentially the same car. I have to say I'm glad I'll be hanging out the first two years of production so I won't have to deal w/ all the dealer and marketing hyperbole not to mention all the early adapters who just can't wait (nor should they have to, just sayin') to get their hands on one. if things are out of control even after the first two years of production I might have to go to my local Scion dealer instead. hoping I won't have to, but you gotta have a back up plan. :thumbsup:

Are the f*cking joking with the target consumer? Average age 47? Average income $89,000?

Yeah I bet 95% of BRZ buyers don't make that much and are not that old...

I wouldn't look too deep into the marketing demographic, simply because you want the BRZ and they don't need to market to you. Subaru is simply looking for after the initial rush, sustaining the sales.

The Mini Cooper is probably the best example of a modern-day global launch and a company like Subaru is best following where Mini has given up...the successful corporate person looking for a fun car that won't break the bank. Cooper S cost around 28K today for reference in comparison to a Limited BRZ which looks great and might be in that same price realm.

Is it me that can't read, or does it say you can put paddle shifters on the MT?

That EPA spread is terrible for the manual! Worst spread I've seen since the CR-Z 6spd vs CVT! At least the weight isn't as bad as I figured.

They're targeting people my Dad's age. :bellyroll: My Dad wants a Mustang GT so he's not exactly in the sub-compact sports car market though.

That is the automatic you are looking at.

The demographic of this forum is only a small niche. I wouldn't be surprised if the average buyer for a BRZ is your above average white collar making 70-90k.

It's likely household income not individual income.

If I may ask, what are wallet materials?


Also, and iPad app! Oooohhhh!

It is indeed...got clarification

the EPA rating is low. What's wrong with that?

That's pretty average then if that's the case.

Median household income in the USA is like $50k. Depends on race (Asians and whites are the highest, AA lowest). $89k is almost 2x.

Oh man, I thought this had already been posted and I had missed it. I snagged the very same brochure from behind the BRZ display at the chicago auto show. I think a subaru rep had left it there by mistake, it was behind the closed off area :P

NINJA EDIT: seems it was a different brochure o_o

Good post though! However, my brochure has a weight split of Front: 55% and rear: 45%

Sorry for the poor quality pictures, I took them from my phone:

http://i35.photobucket.com/albums/d1...g?t=1330063974

http://i35.photobucket.com/albums/d1...g?t=1330063922

Wow, I need to brush up on my Census data :lol:

Yeah I guess Subaru is targeting this car for the above average consumer.

Census data also includes 15 year olds and their wages. It's a valid ource to use but IMO doesn't easily relate to the average household income of people who can buy a 25k car.