Do you think Toyota should abolish the brand Scion?
 

Poll question:

Do you think Toyota should get rid of the Scion brand and just keep Toyota? or do you not care? Or come up with a completely new brand exclusively for sports cars?

Looks like you forgot the poll

Lol you're too quick. I submitted the thread had not finished submitted the poll :p Now it's up!

YOLO

you dont have a choice for people that actually LIKE the Scion brand? why so biased?

i like the brand. your poll is crap.

if you like it, vote keep the Scion brand...

I didn't have a problem with Scion until we got screwed over with the FR-S not being sold as a Toyota GT86 here in the states...

I think the Scion brand has a connotation as a kids car, which although might negatively impact it's reputation, the fr-s brings a much needed message of "we know what we're doing". If that doesn't make sense, I've had a few too many drinks. I'm sorry.

I don't own one yet but I'd pick the FRS over the Subaru any day. Brand name is really irrelevant.

the category you have for keeping the scion brand is "I don't care, keep the Scion brand"

thats saying you dont care either way so they might as well just keep it... you need a category for people who are for the Scion brand. not just "I dont care"...


Fucking hate people that bash on Scion.

The problem with the poll is I don't understand if you mean abolish the Scion brand entirely or just for sporty cars such as the FR-S.

If you are saying the former, no, the Scion brand can stay. If you are saying the latter, then yes, abolish the use of Scion for sports-oriented vehicles.

I think the Scion brand is great for marketing cars towards younger generations (disclaimer: I'm only 26). I get it, kids want fun cars with cute shapes that have things which tie into their devices (phones, tablets, iPods, etc). I don't mind Scion being the "entry level" for young people getting into the Toyota brand. It makes sense, you start in Scion, move to Toyota, then on to Lexus.

However, to put one of the best performance cars you have ever made into that same marquee is silly. Just because it's not "priced" like a Toyota would be, doesn't mean it should be in the Scion brand, even if it is a 'cool' car. It only gets aggravating further when other markets (EDM/JDM) get the original car and the US/CAN get a strangely modified edition. As a car enthusiast, it's maddening and really makes you somewhat annoyed at the manufacturer for picking a political reason for doing such rather than what many consumers think should have been done.

I'm saying abolish the brand entirely.

You mad?

Toyota badge is ugly.

What what!

Scion is an ok company...they needed the FRS to stay afloat I think...If toyota had the same vehicles the price tag might go up a few Ks

Abolishing the brand entirely is a bit harsh.

For years Toyota themselves made boring cars, they've even admitted it. The Scion brand was far more 'exciting' than Toyota themselves. Lexus is well, Lexus as always.

If you go to Toyota, you'll notice that it's pretty much impossible to get anything except MAYBE a Corolla new for under 20K (and to me that is the lamest car Toyota makes). Lots of the Toyotas start at 25K-30K and go into the 40K-50K range when you start adding options. This isn't a brand for younger people, thus Scion was created.

So with Scion now you have cars that are more appealing to younger generations. On a given day you can see many tCs and even xBs. Those cars are relatively inexpensive and are reliable under Toyota.

Once those generations get older, they move up to the Toyota brand and get the Camry, Highlander, Tundra, or maybe even FJ. Then as they make it up to baller status or whatever, they get the Lexus. Without Scion, Toyota will have a hard time getting younger people, and that will affect the number of people going to their more 'mature' brands.

But I agree that as a matter of brand pride and principle, all performance-oriented sports vehicles should be released under the main brand. Yes, I think the FR-S should be a Toyota, as should the LFA and IS-F. If you're going to put your engineering peen on the table, at least stamp it with your name and not some marquee. I think Honda should have done the same with the NSX too. This is one thing that American brands understand, Chevy Camaro/Corvette, Ford Mustang, Dodge Challenger/Charger/Viper.

Why are you always posting in absolutes?

New poll
 

Do you think FT86club.com should abolish dump polls?

It comes down to an emblem in my opinion. My FRS could have a giant metallic tomato as an emblem and I couldn't care less. It's about the vehicle itself, not the name brand or emblem behind it.

Most definitely merge Scion into Toyota and name it all Toyota. They can kill off the xA, xD, and iQ while they're at it and just keep the FR-S, tC, and xB.

I don't think Toyota should get rid of Scion they made the brand for their fun cars they just need more fun cars to put in it. They have a good start with the FR-S a few more and Scion could be the brand to get.

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I think Toyota would have been better off just keeping these cars Toyotas and not creating a different brand. Here are my reasons:

- Terrible pure price and mono spec philosophies limiting the customer's ability to get a lower price or to get the options they really want with the car. If the FR-S were sold by Toyota here, I would almost certainly have the ability to get an equal trim and options as the Subaru BRZ.

- These cars are sold as Toyotas everywhere else in the world so they aren't really anything other than a Toyota vs Lexus which is supposed to mean a better Toyota. It's almost like the Scion brand was created to signify that it's a crappier Toyota. Plus, Toyota has a pedigree of racing and such; Scion has nothing.

- Scion marketing creates the image of a young, immature buyer/driver. This is not what I would like myself or this car to be associated with - although I don't really care what others think that much. My current car is associated with Fast and Furious so I've learned to live with it.

- Going off of the previous statement, the options they do have are blingy cosmetic body kits, lights, and super sound systems. It's fine if people want to personalize their car in that way but I feel that's more of an aftermarket thing and not what a lot of driving enthusiasts care for. What I would like to see is real performance and functional upgrades offered (especially those offered in Japan).

Scion will always have better prices

If they get rid of Scion, the FR-S will probably become a rare car

If they get rid of Scion, you'll probably see GT 86 in North America.

i have no problem with scion but making it a toyota we would of had more trim options and yea it would of been more expensive for sure but it would of been nice. the mono trim that scion keeps on all its models bites sometimes.

I posted my negative points about Scion but let me say a few positive things about it:

- The logo looks kind of cool to me. And I like the FR-S name.

- Not everyone knows or recognizes the brand/logo so they may mistake it for something exotic.

- I suppose their trim selection could have been worse so at least it isn't a complete disaster. But that's not saying much compared to nearly every other car company.

So with that said, if Scion were to change to be more like Toyota, I would be OK with it. But if they don't, then I think they're better off chalking it up as a failure and bringing the cars back under Toyota.

Eh the OP is just a badge whore that's trolling. Let the kid have his fun, and don't take it too personal.

honestly, im disgusted by those scion box cars.. there aimed for teens can i testify as a teen those cars are the ugliest piece of shits i have ever seen in my life.. thats why i dont like the scion logo on my baby

but still, its my just opnion, and i still vote to keep the brand, just this diamond under the Toyota brand not scion...

I remember before I discovered the frs, I went on the record saying "I will never buy a Scion". The problem was that Toyota had no fun, interesting cars. If you look at their Japanese lineup, you'll find the Scion xB, xA, iQ, and tC. They're relatively more stylish (compared to other Toyotas), but they still aren't stylish or sporty enough to capture the young, hip market they were trying to attract in the US with the brand Scion. It just seemed like such a swing and a miss to me. Scion became a brand for all the cars that were just slightly "too japanese" for the American pallet.

In the past 10 years, Toyota has become the punchline for every "beige, boring car" joke. So they already had a bad rep outside of Japan. They needed Scion in order to sell their more liberal-designed, youthful cars in the US.

With the success of the FRS, I believe Scion will stay around for a long time. The brand is becoming more familiar to people as a "sports car" brand. So I imagine Toyota will take note and build more fun, cheap cars since they know the market is there.


Imagine all the people suddenly rebadging their Toyotas as Scions hahaha


PS: this thread is stupid.

I guarantee this has been said, but I don't feel like sifting through even 2 pages of this discussion to find out. You ungrateful punk (not really :-P ), Toyota did you the deed by letting Scion sell to us. Ask all the BRZ owners how they felt paying 5-7k hype mark ups. I'd rather buy it at a sticker price and pay 30 bucks for the toyota badges rather than pay $5,000 for the mark up and get the toyota badges with it.

Lowest GT86 trim is about 24,995£ = $39,392. For me the GT86 would be completely out of my reach and like many FR-S/BRZ owners we worked very hard to afford this car at it`s current US price.

I agree with you, however I think some of the forum members are tiring of the OPs almost constant rag on the Scion brand/FR-S as a whole. If one could consider what the Scion brands mission is as a company, then one could consider the reason why Toyota made the FR-S a Scion. Buyers is Japan begged Toyota to bring out a mono-spec GT86 because they wanted a blank slate to make the car their own. Heck, there are Japanese car enthusiasts who are replacing their Toyota badges on their GT86 with Scion badges as we speak!

At the end of the day, every is entitled their opinions. However, it just gets old when your opinion is the same, day in and day out.

having the scion brand is pointless IMO... i dont know if its all dealers but from what ive seen toyota and scion are always in the same building
my parents are HUGE toyota/lexus fans and they didnt know about the scion brand until i told them about the FRS and explained that they are made by toyota... they STILL didnt believe it for a while and thought it was some crappy brand:mad0259:

Its a common trend amongst car companies in the US. Its to target different demographics.

Scion= affordable, toyota quality
Toyota= the mainstay, for those more established but wanting to stay reasonable
Lexus= upper crust, luxury with quality

To mention abolishing one of toyota's most profitable US market brands is akin to asking toyota to stop selling Tacoma's because you personally dont like them.

One, its never going to happen so keep dreaming.
Two.. why worried about the badge? Are your pants a little too roomy? lol You know no one who knows anything about the car pays any attention to the badging.

I'm not sure what you're trying to accomplish. You already have a thread open for your BRZ buddies, asking why the BRZ is "better" than an FR-S. I'd rather own a Toyota/Scion any day, for several reasons. I don't quite understand or get why some (not all) BRZ owners have such a superiority complex.

Some of you BRZ owners need to stop this way of thinking. You're no better than the rest of us. You guys drive the same car as the rest of us. Stop putting your car on a pedestal above ours. We all have the same, fun, enjoyable cars. It's your type of thinking, that give Subie owners a bad name. This thread is just ridiculous.

+1

Not sure why Mr. Noodles is asking, especially considering he's in Canada where Scion just launched in '12.

In Japan Toyota has several different brand divisions, not just a separate luxury brand. I don't care if people think my car is a cheap brand. Like the Mustangs this car manages to transcend all classes.

One isn't better than the other. /story. They're the same car with some cosmetic and accessory differences. Its like comparing a Trans Am to a Camaro.

IMHO if someone seriously thinks the BRZ is better or the FRS is worse they're just attempting to justify spending more for cushy interior gadgets that a true sporty car doesn't need. Neither car is "better" than the other. The differences are subjective (aka "beauty in the eye of the beholder")

But that's just my opinion so take with grain of salt. I hate the outside looks of the BRZ personally... and the scoobie dealers are gouging on the prices.

it's an opinion poll, not about me dominating the world. chill

Since they all paid more than we did they have to have their fun somehow. In fact, a lot of them paid "a lot" more for their cars than we did. Then if you want to go up a tier they have the Limited. When the triplets (Toyota, Scion, Subaru) first hit the market I thought I would go with the BRZ limited because of the seats but then I learned I had to take navigation which to me is dumb since I know how to read a map and I would also have to swallow having a spoiler which is nothing but added rice as far as I'm concerned, I went with the simplicity of the Scion. Besides it's the better looking car.

p.s. I didn't vote.
:burnrubber:

Exactly my thoughts!