Rumor: Subaru BRZ Price from $24,000 for Premium and $27,000 for Limited (rumor)
 

Hi Everyone,

First post, been lurking for a while. Just saw this from a reliable source (Motor Trend editor-in-chief) and thought I'd share it.

• Subaru BRZ should go on sale in May 2012
• Starting price around $24k for Premium and about $27k for Limited.
• BRZ Premium model which includes standard navigation, eight-speaker audio, soft touch dash, limited slip differential, leather-wrapped steering wheel (tilt-telescopic), shift knob and e-brake lever, six-speed manual, aluminum pedal covers and cruise control, among other standard features.
• BRZ Limited model adds leather seats with Alcantara trim, fog lamps, rear deck spoiler, 17-inch rims and vented discs (16" front, 15" rear)
• Subaru expects sales of 3-4K units/yr
• According to Subaru a key difference between BRZ and Toyota 86/Scion FR-S are firmer front and softer rear spring rates for the BRZ
• BRZ weighs 2770 lbs (although Subaru BRZ press release says 2684 lbs)
• Makes 200hp@7000rpm and 150lb-ft@64-6600rpm. Redline is 7450 (fuel cutoff)

I'll take mine in WRB with gold BBS wheels from the aftermarket.

SOURCE: Follow @EdLoh on Twitter (Editor-in-Chief of Motor Trend).

JALOPNIK has also weighed in one this:

Wow, thanks for the warm welcome guys. I realize I'm a newb here, but this isn't my first time around an Interwebs car forum.

Follow @EdLoh on Twitter if you want the "Source".

He's just the Editor-in-Chief of Motor Trend. No big deal.

Cheers,
Hong

You should've said that in your first post.

Instead you just blatantly wrote what you did and left everything up in airs.

Well I had to check with him first if this was Official Subaru information.

-Hong

Indeed.

Cool.

That's actually a nice find. :-/

And you may have figured out that @hongdquan is me. :)

Glad to be here guys!

Cheers,
Hong

i'm gonna go out on a limb and say i'd expect the FRS to start just under where the BRZ starts. makes sense if the BRZ is suppose to be more "Premium". I'm saying $23k to start for a base FRS.

Took the words outta my mouth. After going back n forth with Quantum's initial post. It does make sense that Scion slate this car right below the BRZ Premium model and slightly above Scion tC.

There are so many "authorities" quoting prices for both the FR-S and the BRZ. I sincerely hope that Mr Edward Loh is in the right ballpark because his price predictions are in a area where I could seriously consider one of these models for a daily driver and weekend warrior.

Agreed. But my guess is $22k given cheaper headlights, and interior.

Not sure what a tC goes for but this should be the top model in the Scion lineup.

Cheers,
Hong

pricing has to be perfect on these cars. otherwise they'll tank. period.

Let's be clear, these are not "predictions". Dude is EiC of Motor Trend! He's tweeting this directly from SUBARU in Japan right now.

-Hong

tC starts right around $19k+ options, IIRC

So if $22K for FRS, I am in.

:thumbup:

BRZ (and assuming 86 also) has a lower polar moment of inertia than rx8, cayman and m3 :D me likey

$22k would be a dream. I think Hollis & Co. are doing everything they can to make this car as attainable as possible and for a very good bargain as best they can. probably the reason why you don't see fogs on the U.S. spec eight-sixes.

There is more.

I'm going to bed.

Very astute observation. It's amazing how much money a $5 fog lamp costs over a full production run.

Cheers,
Hong

$27K? Not bad for a premium version, I might opt for that.

Just thought I should highlight and bold some things that really stood out to me. lol

what i get is gonna have the eight six piston logo on the front quarter panels. o fo sho. :party0030:

Welcome buddy! Thanks for the great news...24 is a good number for me on the premium. I'll stand with my numbers. Scion-$21,999 Subaru=$23,999 premium

agreed! don't really need those fog lights. Those empty openings are perfect to setup brake cooling ducts. :)

i dont understand the naming sequence between limited and premium. if limited is 3k more, what makes it 'limited' and if premium is 3k less, why is it so 'premium'

that doesnt make sense to me. but 24k for the mid level FRS/BRZ sounds good

So you gonna cut this newbie a break now? LOL.

Yea yea. :P Great find. Never used twitter since its too confusing for me. haha.

Cheers Hong! :happy0180:

Thanks! Though your screen name says otherwise. ;)

Your numbers are likely correct.

Cheers,
Hong

Pearl white? NOOOOOOOOOOOOOOOOO!!!!

Give me Aspen white!!!!!

We'll make those real beers after a mountain run in our new cars. :burnrubber:

That's just Subaru marketing-speak. I believe Limited is the top-line model across their lineup. Premium is likely to differentiate from the Scion version.

Though they developed the cars together, these two will be at war on the showrooms.

Cheers,
Hong

consider me :happy0180:

We'll just have to do an All-Cali meet.

Limited is top of the line for Subaru. My Forester limited has stuff like leather, AUX jack, fog lights, and other stuff over the premium model. Maybe the huge moon roof too.

Aux jack is a limited feature? Lol

I thought limited features were things like.. seat warmers for your butt. Window heaters. Leather seats, shift knob, wheel. Sun roof. Navi and some other random features that add weight. lol

wait so if the premium is 24k and the limited is 27k.... will there be a base price?

Subaru is really behind with tech features, trust me. Forgot about the seat warmers, it basically has everything but Navi.

Bleh. Navi easily cuts 1k off the price. *currently browsing subaru site*

lol

I'm curious to know what "premium" has. Especially the tach.

You need to understand that a Magazine editor is not a first person source... A first person source for example, is the window sticker.

So its safe to say he can be mistaken as much as anyone. We've seen a significant amount of fact errors just this week!

Its impossible to trust anything at this point until the actual pricing and full specs in the form of service manuals are released.

And the MPG can't even be confirmed until the EPA tests the car for certification...

The base model is a Scion. Subies start at $24k.

Sorry, I didn't realize window stickers were people. Where did you get your Journalism degree again?