Brand Loyalty
 

I'm really happy I didn't really have any brand loyalty to either Subaru or Toyota/Scion before buying this car. It seems on these boards there is a fair bit of a rivalry between the Scion/Toyota and the Subaru people, implying that one make is better than the other, or one is more responsible for the FR-S/BRZ/GT-86.

This is silly and I hope it stops!!! Thank whatever god you thank that Subaru and Toyota had the testicular fortitude to develop and bring such an epic car to market!!!


I selected it because it was the best choice for my lifesyle and needs. I have a 400 mile per week commute and I autoX 20+ times a year! All the while I live in a very densely populated area and there is no way I can own multiple cars, I hardly have room for one! I would have bought this car even if it was a Honda ;)

There's actually a rivalry with subaru vs toyota/scion, and toyota vs scion. There's a lot of toyota fans with bitter beer face that it was branded scion instead of toyota.

That being said, I hope Scion becomes toyota's performance arm. The next supra will be the FR-SS (super sport)!

I swore up and down I was a Nissan man until they let me down; then I bought my first Honda, an Si sedan. Now I elatedly drive an FRS...

LL-FRS!:burnrubber:

Maybe I should have posted this in the BR-Z section... lol.

Supra will never be a Scion. Keep kidding yourself, its going to be a 80K+ car

All that stuff goes out the window once you start driving the car rather than worrying about how it looks when other people look at it. You know what you have is good, why care about a badge. If people ask about Scion, take it as an opportunity to tell them about the car's heritage. Tell them how it's a Toyota with a Scion badge and not the other way around.

That's just as absurd as an $80k Toyota...

If people can pay 100k for nissans, whats wrong with a 80k supra. Plus MKIV supra cost 49k when it came out, which is around 80k in today's dollars.

I guess it's just me...if I had 80-100 grand I wouldn't be looking at Nissan or Toyota...

Neither mate. Used 911 Turbo here I come

To me, I do have a strong brand loyalty to Toyota because my family has owned many Toyotas and we have felt that we've never owned a bad Toyota. I don't have any experience with Subaru, but I have always been interested in getting a WRX or something like that. But that hasn't detered me from dipping into other brands at all.

:laughabove:

"Brand loyalty" is a joke. If its a good car, its a good car. The whole car brand clique develops as a way to negate buyer remorse and make people feel better about the car they bought. Thats not a bad thing, but when people take that to the point that their "hating" on other cars purely because of a badge, thats just retardation. A good car is a good car and a crap car is a crap car. Not quite sure where the hell a badge makes that determination.

With the 86/BRZ/FRS Toyota and Subaru Fanbois will get the best of both worlds:

Subaru Fanbois: You get a Subaru-built product. With all the stamps you could ever want.

Toyota Fanbois: You get a product inspired and designed by Toyota.

Good way to think about it: We drive Toyotas built in a Subaru factory. It's win-win in terms of fanboism.

Brand loyalty sounds like a positive and inherently respectful thing, but it has it's own native hostility. Personally, i find it can become a bit closed-minded and a suitable foundation for unnecessary animosity. I have a Celica, i don't cling to Toyota. I have a Safari, i don't cling to GMC. I respect people's loyalties and the quality these companies have supplied for me personally-- but the investment ends there for me.

i like that its codesigned. the look on peoples faces who are not real car people when i tell em its a subaru/Toyota is priceless.

i dont have any brand loyalty tho. even with other things. i ride a KTM dirtbike and is my fav brand right now but if a different brand came out with a better bike and i was in the market i would get it.

anyhow competition between brands is great for us the consumers. it gets us better products

I don't have brand loyalty, lol. I drive a BRZ and a 95 Civic hatchback. Wife has a tC and we share a Jag X-Type.

I'm more about loyalty to model and/or years. I love 92-00 Civics and Integras. Civics after that disappoint me, and RSX is so-so. I like G37, but not the G35, etc etc...

I figure if the car is quality and has potential in a certain use, and I can't stop thinking about it, it's perfect.

Not really... The Supra is a well known car...with a large following.
Like hyundai does with the Equus (60 grand hyundai) they might do away with toyota badging, leaving the "supra" logo if there is any problems.

The Supra can also be branded as a lexus in my opinion. The last (Mk4) Supra Turbo was a GT and not a sportscar.

LOL. How about a $350K Toyota? Can you say LFA?

I would. GTR beats everything under 100k.

Supra will probably be around GTR prices... and NSX too. Oh how I wish I had money for all 3...

The logo on your car is not the brand. The brand is how YOU feel about the product. Whether you get the Scion or the Suby, you are getting this car because of the way it makes you feel.
I have owned:
Acura
Honda
Lexus
Audi
and now a Subaru. If I didn't get on a waiting list early for the Suby, I would have got the Scion, no question. Some people put a bit too much emphasis on the logo.

maybe a lexus.

toyota is known for selling cheap economy cars. hence the scion arm.

maybe it will be called the Lexus Superb:party0030:

Toyota builds high quality cars, but I don't like Toyota USA very much.

A few years ago, I looked into buying a Lexus. I grabbed the brochure, went into a salesman's office, and was pointing out the colors, options, and equipment I wanted. He told me I couldn't have the car I was "building", and that I couldn't "order" a Toyota product. I could "request" my color preference. He told me the options listed in the brochure were allocated to various regions of the country by Toyota USA. (I was trying to get heated seats). I tried a half dozen Lexus dealers and they all sung the same tune.

If I'm paying the bill, I'm picking my own options. The entire concept of "mono spec" is cost reduction and simplifying the production process. It is the opposite of trying to satisfy the customer.

At least the Subaru is available in two trim levels.

Even if it was a Honda..... Even if it was a Honda!!!! Wtf does that mean!!

us Honda fanboys got a bad rep because of a few idiots... but I gotta admit, I've met some of these fools, lol

yea I love how there are so many options in Japan... over here u have to get whatever it's in the lot, unless the dealer can find one for you and trade another dealer for it. Then it's gonna be a pain to haggle at markup they place... damn them!!!

Can you say Lexus?

A Lexus Supra would work.

If Toyota does bring back a Supra level sports car just name it something new...the whole hanging-on-to-the-past thing is getting old...

honestly, the car buying experience to be had is less than stellar, i can't believe any of the people that work at dealerships have jobs at all, most of them are just world class assholes. especially the ones that work at scion of temecula valley..

See below.


I've never owned a Honda, but I've met Honda owners that make me face-palm and a select few not so much.

The only reason hondas/civics bring a facepalm to so many people is cause there are so many civics out there... If i had the funds to buy the FRS, i would(means i cant wait to get my hands on one)... But if there were ten FRS' on every block, there would be plenty of facepalms all around... Everyone has a different idea of beuaty and some cars never get completed for whatever reason...
If anyone has gone to the member car journals, im sure there will be some mods appreciated and others that arent... This car is still rare... But it won't be that way forever

I've always had a bit of brand loyalty to Chrysler products, in particular Dodge, I've owned 3 Dodge's, a Plymouth and one non Chrysler, a Buick, and now a Subaru, I'm loyal to the brand but not to the point of not buying from anyone else, and this time around Dodge just didn't have what I was looking for, a fuel efficient sport/sporty car.

Also I don't get what all the complain is with people and the Scion badge instead of Toyota, Toyota used to have a rep for nice sports cars, now however and for quite a while they have zero rep when it comes to anything sporty, all they sell is grandpa/grandma and soccer mom cars, I personally prefer the Scion badge over Toyota for that reason, and I prefer the Subaru badge over either of those two.