Why is the limited trim so much more popular than premium?
 

First of all--calling the base trim premium shouldn't be allowed

Second--on the 'for sale' forums and just on used car listing, there are a whole lot more 'limited' trim than 'premium'. Besides push button start, dual zone AC, and leather seats what's in the limited trim you don't get in the base?

I love not having to take my keys out of my pocket to lock/unlock my car. That alone makes it worth the price.

try searching the forum you'll find your answers...
https://www.ft86club.com/forums/showthread.php?t=50778

Honestly, keyless access is the biggest reason Limited is the way to go, in my opinion. Besides the on-paper differences, the HVAC controls that are used for the Limited trim are nicer than the weird parts bin, RAV4 knobs that the Premiums get. Nothing particularly wrong with that, though the Limited just has a more cohesive look on the inside.


Also, 2017+ Limiteds unlock the option of adding the Performance Package.

Why are cars with options more desirable than base models?


That is literally the question you asked, and then answered yourself.

I honestly wish my limited never had a spoiler.

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When they first came out the Premium had the same features as the FRS but cost more so people that wanted the base bought an FRS. Anybody that wanted more had to get the Limited so those numbers were higher. Doubt the mix is the same now that the 86 has comparable levels and actually costs more.

It's called the Premium because it's not a base model.
It's just the lowest trim model we get in the US. Other markets have one or two models that slot in below the Premium.

https://i.imgur.com/h5ajwKX.png
https://i.imgur.com/ZxL3ld0.png

When I was shopping in late 2015 to early 2016, Subaru dealers were also more willing to negotiate than the Scion dealers, maybe because they didn't really want BRZ's and only knew how to sell a car for it's AWD. (I think Scion also had fixed prices?) But I also liked the keyless entry, nicer seat materials and padding, and fog lights, which didn't end up costing much more than the Scion once you talked them down.

I have the premium. I leased it on December 24th 2017 in the high $25,000 mark. They said it had a "$4,000 discount" The Limited was going for around $31,000. I missed out on Brembos, digital cluster and a/c control knobs

I got my Limited because of the heated alacantra seats, fog lights and better climate system. I thought the dual zone was dumb in a small car but it’s a nicer control unit. Puddle lights were nice too.

Fog lights turned out to be useless.

I didn’t care about keyless operation but it has really grown on me. I’m still ambivalent about the spoiler.

The limited does have more features but you pay a greater price for it. I am just surprised that significantly more people opted to buy the trim. Or maybe the salespeople are doing a great job pushing the more expensive model onto people.

I guess for me I prefer the simplicity of the premium trim. I've been in both and the controls look and feel equally cheap for both trims, so that's a moot point for me.

Many things..
1) smart key
2) dual zone auto climate control
3) 4 inch screen with lots of cool gadgets in the gauge cluster
4) better audio head unit with Navi, CarPlay etc
5) leather/ suede seats that are heated
6) option to get performance package
7) fog lights

The drambeenie risers really set off the stock spoiler. I've even had manager at Toyota compliment me on it while parked next to a TRD 86. He said he'd of liked that much better for the TRD 86.

I think you may find that if you went back through many of the "what did you pay for your BRZ" threads that many of the people that bought Limited's paid only small amounts over the price of a Premium. As you implied it is a great way for the sales guys to close a sale when they can discount the higher trim to close to the price of the bottom one.

More options are more desirable. Thats just a fact with cars.
Not generally anything to do with a salesperson.

I'd have to say the digital climate control look much more upscale. To each their own.

This...
Plus this.

For the price that you can purchase a Limited for after negotiations, you get a lot more for not much more money. Also, I really wanted the Performance Package. I noticed that most dealerships didn’t really bother stocking the Premium trim, which was fine with me since I didn’t want it anyway... but I’m guessing they have also observed that most buyers were seeking to buy the Limited trim.

i bought a limited because i specifically wanted the heated seats, and the fog lights.

the rest of the limited package, i do like the keyless entry but could do without, and me and the automatic climate control have different idea's of automation.

The price difference at many dealers is negligible (around $1k). Where I am, in the Midwest US, most Subaru dealers only hold 1 BRZ on the lot anyway and usually they're the higher trim, I'd presume because the invoice price is so close and Subaru typically markets to a higher income audience in this part of the country.

Plus, pushbutton start makes me feel like Fernando Alonso.

How can I understand if my car is "limited" or "premium". It is a 2018 BRZ. It has key-less entry, push button start; but there is no parking sensors or parking camera etc. Is it normal?

I got the Scion, which means premium, because at the time BRZs were going for way over sticker, but not the Scions.

I think the spoilers harm the lines of the car a little. Fog lights are next to useless where I live. Even though I've had keyless entry on multiple cars, I always end up hitting the button on the key as sometimes others reach the car first, and always the pause for the car to unlock bothers the shit out of me. Leather seats that are mostly not leather? Hah! I far prefer manual AC controls. I do like pushbutton start, though. Wish I had that.

Also Subaru dealer service sucks. I mean, Toyota dealers are mediocre, but Subaru dealer service is just awful. Like I probably won't buy another Subaru ever again after our Forester.

Just look up what the differences are in google. There are also some threads on here that explain them as well!

Actually I don't care what trim level is my car. I just wanted to learn if parking sensor is part of a trim level or not. Not that curious, but just wrote it maybe someone who knows say something about it. Thank you for your very useful information about how to find an answer to a question. I'll apply to that in the rest of my life. That's very kind of you.

Limited is more popular than Premium because that's really our only upsale package, not counting the special editions, and the difference in price isn't enough to justify not getting it.

The LIST price was higher for the BRZ. The actual prices paid were the same or lower than the FR-S because of Scion's idiotic no-negotiation pricing scheme. I did price research in my area when I got mine, and the average prices people were actually paying in my area were lower for the Subaru by about $1000.

It boggles the mind that people would be taken in by that scam. It's fine if the FR-S was the one you wanted, but there are people who actually believe they got a better deal than if they bought a BRZ just because Scion told them so.

Yep. Spoilers are for looks only. Well, unless you want a really ugly WING that really does make a difference. About the only car a spoiler really mattered on was the early model Audi TT roadster's. They were actually dangerous without one.

This gets into spoilers and their uselessness:
https://www.theglobeandmail.com/glob...ticle21180268/

No problem, you're very welcome! Google and these forums are great resources!

Do you live outside of the US? The Premium and Limited labels do not apply to all markets... so you would be better served doing a google search for your country+brz trim levels.
There is no discernible “pause” waiting for my BRZ to unlock after I place my hand on the door handle... but if you are consistently slower than your passengers and they have to wait for you to catch up and unlock the door, then simply press the button on the remote and unlock it for them. The best part of keyless entry is not having to fish keys out of your pocket every time you want to open the door or start the car.
The seats don’t claim to be leather, they are alcantara. Alcantara looks good, wears well, doesn’t get too hot/cold like leather, and is more grippy... which is nice in a sports car when driving on a winding road.
You can still manually control the AC with automatic climate control if you please. The best part is that it is dual zone, because I like colder air than my passenger typically does.
“Dealer service” is primarily dependent upon the specific dealership itself... not the company as a whole, because dealerships are independently owned. My local Subaru dealership has far better service than any other dealership that I’ve dealt with, including some Toyota dealerships. The hassle that many Scion owners have had with their local Toyota dealership regarding the valve spring recall is an example of how Toyota is not infallible.

I live in Turkey. The website says its a premium, but I have the spoiler, heated seats, keyless entry etc. There is no other information about BRZ trims for my country in the google universe.
And I don't want to know about it.
https://www.subaru.com.tr/SUBARU-BRZ...UaAqFwEALw_wcB

I just wanted to know if you guys in the US have parking sensor or not. No problem. I'm not that curious about it.

what do you mean by parking sensor? Rear camera for reverse? That is the only parking aid the US gets. The US usually gets shafted when it comes to lots of that type of tech, because it increases the price a lot and people won't pay for it, while in Europe a lot of it is mandated and they have zero problem paying a lot more for tons of options even on dirt cheap econoboxes.

Oh I'm sorry, I mean the beeping sound when approaching an obstacle (activated by reverse gear). People in my country call it sensor.. I thought you call it like that too..

I preferred as option-less a driving experience as I could find, i.e. what I wanted was “a brand new 30 year old car” (as someone else once perfectly described the Twins for me in this forum), hence went for the BRZ Premium.
As an unplanned bonus, and as I suspected they’re (Premium) oddly rarer than the “more desirable” Limited. Not everyone’s choice, but right for me.

Nope, no parking sensors in the US.

ah cool beans. The newer ones, 2017 and later i believe have backup cameras because they are federally mandated. We don't get any cool beeping noises.

Your car will be a Euro spec version and the model name and features will not be the same as the North American ones.

Uh, besides a nicer car, you dont get a nicer car if you get a premium. Limited is a nicer car, which odd for being a nicer car.

Hey TeeKote :) nice to see you again. I have necro'd myself and exist once more. It is fun to see people asking about the only two options the car has. It requires a few thousand posts to explain the two options. I miss this.

Spooky stuff!! :eyebulge:

More options are desirable, but higher cost is not.

Doesn't anybody here pay for their cars?



I am just expressing my surprise that a significantly more number of people chose the options over a lower price. When looking at the used GTI market, there's a good number of each S, SE, and Autobahn trim levels.

It's a cheap car to begin with, so I'm pretty sure a good number of people pay for their cars.

The reasoning behind a lot of it is discussed in this thread.