Subaru Trade "Up" offer.
 

Has anyone got anything like this? I got this solicitation about a week ago.

Does this mean that my tS is a desired item? Is it going up in value or does Subaru just do this as a matter of course?

So, you want me to trade in my sports car for a SUV?

Ridiculous.

Comments?

Never seen that before, but ridiculous is right. No sh!t it’s valuable that’s why you have it lmao can’t knock them for trying though. They’d make great profit, but it would take a special kind of fool to accept the offer.

i got these sort of pamphlets before. one for my charger r/t and another for my yaris. they are just fishing. if you made your payments on it effectively they would buy it back and sell you a new car. and for them it shows moving inventory. for you.. it means you silly for getting rid of my dream car

Paid cash - so go figure.

I would actually feel pretty offended if this was presented to me as an offer.

the best one ive gotten is when i took my yaris in for brake bleeding. it had corolla brakes and se calipers in the back, but i couldnt get the damn air out to get feel . so they enetered my information and took 2 hours to do it

Now mind you this yaris is a b spec car. no airbag. roll bars, race seats etc

they send me an offer. hey we want your yaris. XD and then a month later. hey your yaris airbag is bad

I am.

Just checked their prices on a Crosstrek - substantially LESS than what I paid for my BRZ, and they want me to pay 5K with my car traded in? Are they cracked in the head?

If they wanted me to trade in my BRZ (with FI, E85, etc.) they would have to pay me to take the Crosstrek, not that I would ever.

It's apples and oranges, what are they thinking.


I do get solicitations for my 2007 Toyota FJ all the time.

All they care about is moving widgets off their lot. They don't care that you like this widget over that widget, they just want you to trade your widget for that widget.

It's a waste of time unless you were already selling.

It's just part of an automated marketing campaign. They have their database of clients and what they bought, it's not a personal outreach. If they get a 2-3% response rate they are considered successful.

And who knows? In the intervening time maybe you and the Mrs. had triplets and now you need an Outback or something. That stuff happens!

I've gotten at least one of these per month, usually via email, for the past couple of years. Always for an XV or Legacy. As others have said it is an automated marketing campaign to bait people into going to the dealership. It also seems to be directed at advertising whatever new models they're prioritizing rather than actually increasing used inventory. Not to say a tS isn't desirable.

I also get an occasional letter for Nissan about a Sentra Spec V I owned over a decade ago being in high demand. It isn't.

I was given a DVD at a promo event with this on it 12+ years ago.

[ame]https://www.youtube.com/watch?v=Z9yAw2jYxxQ[/ame]

Can't believe that you can 'trade up' with Subaru.. where is there to go from a BRZ?

I still get these for my 2008 Lancer. I highly doubt that any dealer is desperate for used Lancers. It is just a ploy to get you into the dealer. Ignore it.

I don't think Subaru knows or cares what mods you have. They have a database of when you bought your car. After a few years they calculate what its probably worth. Then they send you offers for new cars that are the same price.

If you wanna be offended at a database tool go ahead... but it wont get you anywhere. They don't usually have feelings.

^This


Every car company does this same thing and it's simply to drive traffic to the dealership (this is the primary goal for regional car company marketing groups). They know that a certain % of anyone who comes in for any reason will walk out with a car, so they send these to everyone just to get you to come in. There is no special demand for your particular car and the price they give you won't be any better than any other day you walk on to the lot.


The marketing groups love these because they are easy to track your visit to that mailing, so they can show metrics to the dealerships that they're being effective at driving people to the lots and it justifies the regional marketing fee dealership pay (and sometimes try to pass on to buyers).

Worked on my wife once! The letter said they really, really, REALLY needed her 3 year old base Outlander since the buying public could just not get enough of them. She went in and drove away in a shiny new fully loaded one and they sent her highly desired base off to auction. Of course, as you said, the deal she got was no better than if she had just randomly shown up.

It was a pretty fun car, but the QR25 had this slight problem that when driven hard, it would dump more fuel into the engine than it could burn. Which would cause raw fuel to go out the exhaust, which would collapse the cat on the manifold, which would then result in those bits getting sucked back into the engine. Just a slight problem. I bought the car with 11,000 miles on it, and it was up to its third engine before the warranty expired at 36,000 miles.

Sure for another four or five years!

Your letter looks fancy. What I got from a Subaru dealer saying they wanted my car was just a hand written letter asking if I'd be interested in selling my car and what they were offering to pay for it.

its like you read the fine print and they have a 22b in inventory theyd trade you lol

I didn’t think anybody took these things seriously :bellyroll: As stated, these are automatically generated and mailed in hopes that you will show up to the dealership and buy a new car. They don’t really specifically want your car and you won’t get any more in trade value than if you were to just randomly show up at the dealership. Don’t take it personally that they are advertising trading your vehicle for whatever less exciting vehicle they are pushing at the time.

Hmm. Maybe if it was a WRX STi-RA... nah!

22B

i couldn't sell the brz, but i'd definitely shift some things around to afford a 22b!

"the run" with the 350z is a much better pointless-promo. in surround sound, it can't be turned up enough!

[ame]https://www.youtube.com/watch?v=p87SA_OSl-4[/ame]

i started getting these once i got to 1 year left on my loan. its always for something shitty like a crosstrek or base forester. The grift is they give you a shitty trade in value then try and bait you into a long car loan.

I’m speechless.
http://i.imgur.com/9ZmIJn0.jpg

I mean, it’s the “PREMIUM”...so it’s obviously the most premier model :bonk:

it's not like you use those brembo's anyways...

I get solicitations like this for cars I don't even own anymore! I still get "offers" to trade-in a Chevy Cobalt SS I haven't owned since 2015, and my wife gets similar "offers" for a car she sold in 2012.

Well, when I got home from a trip I went through the mail and got a card from the local Toyota dealer with an importunity to sell my FJ to them. It's over 10 years old, and they want it?

What they don't know is that it only has about 60K on it.

They probably would give me very little for it and charge me mucho plenty for a replacement vehicle. They could then probably sell the FJ for more than I bought it for.

I was born at night, it wasn't last night.

I really liked that trade your BRZ tS in for a brand new lesser BRZ for more money email. Brilliant.