What's a good OTD price for 2017 BRZ now?
 

Hi All,

I'm looking to purchase 2017 BRZ in standard package.
I know 2018 BRZ is coming out soon, so I was wondering what OTD price is good for 2017 BRZ now?

Dealer in my area called $31,152.68 with performance package, but I think it's a bit high.

Please advise.

I'll sell you mine for $26k ;)

With performance package, there is a dealer in CA selling them for 26500

Check your local dealer ads for what they are asking in about 100 mile radius of you. What Joe Schmuck in Buttcrack Arkansas pays does not mean a thing to you. Different region's taxes and fees alone can change the price by quite a bit.

Definitely try and find cars at dealers in less populated areas. Not sure how useful it may be as we are living in different areas but I managed to get my 2017 BRZ (standard, not the Sport-tech one that we have in Canada) in mid October 2017 for 24250-ish CAD before taxes. It was advertised for 25k CAD (brand new, kms were in the 30s) but the dealer was located in a town that had a population of 30000. I also had the grad discount which decreased the price to 24.25k CAD.

Can you tell me the address or name of the dealership!

I picked up a limited last month with AT for just under 28K but I flew 600 miles to pick it up.

I picked up a '17 limited manual with PP for 26,418 before taxes and fees almost 3 months ago in Northern California. You'll be able to find a price around there for sure.

Picked up mine with PP with short throw for 27,100 before tax and fees. I only contacted 3 dealerships tho but this dealer offered the best price and the car just got off the truck.

Im assuming you mean the Sti Short throw? Is that something you can work in as an option? Also, seems like my area has nothing but PP BRZ, which is still a great deal in of itself but the priciest.

What's a good OTD price for 2017 BRZ now?
 

Yes, but I don’t think it’s an add-on option installed by the dealer. The dealer in Irvine didn't even know there is a short throw option for the brz so I think it's a fairly new option. (?)
I do recommend getting the short throw tho, it makes shifting feel a lot better ( I had a 2017 86 before)


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I picked up my 2017 BRZ Limited for 27ish from 30ish...sorry I can’t remember the exact amount. If you can afford it go for the limited.


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@khcho19 - Try Richard Wilson at Serramonte Subaru.
rwilson@serramontesubaru.dealerspace.com or (650) 550-3709

Most dealers will bargain for such options. Great tool when they hit rock bottom price but you still want to squeeze.

The short throw would be a dealer or port installed option not a factory one. Somebody at the dealership knew it existed for them to order it.

The dealership closer to me really didn’t know there is such option. I purchased the car from another dealership.


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I live in central Arkansas and I got my 17 BRZ Limited Manual with PP, with front under spoiler, for $28k before taxes and fees. But they are less common around here and it’s the only Subaru within 100 miles so I considered myself lucky. They actually wanted closer to 29000 after all was said and done, but me and my business partner/best friend bought two matching BRZs from them so they were pretty lenient.

Just agreed to $28.2k OTD + TTL in Seattle, WA. CWP w/ Performance Package and Popular Package #3 (~$800). Going to pick it up right now! :D

Probably could have gone lower. They didn't put up too much of a fight.

I had a brief chat with the guy I worked with about how things were going, and he doesn't anticipate most dealers will fret having 2017 models in stock for a few more months at the very least. As with years past, anything near invoice is a good deal, and should also be achievable.

I had some opportunities not typical, but that mostly meant I didn't have to negotiate. I spent less than an hour in the dealership in total, nearly everything done via e-mail.

C

$28k is stil a bit high for me. Im shooting for low $27k is possible in Northern Va.

For the PP? Would be a very desperate dealer for that to happen. Its an unrealistic price for the trim level, though you can get closer if it has no other add ons (like the package noted). Finding that is tough, but not impossible if you don't care about color. I tried.

Just bought a 17 with PP in northern VA 2 weeks ago. Got it for 28,5 otd. I tried for lower but i think it will be tough to go much lower. Good luck though.

Congrats! Which dealers did you use to shop around for?

Sheehy Springfield is where I purchased. They had 5 PP brzs there. The 28,5 was after taxes tags and destination charges also.

Yea, seems like Sheehy has the most choices. In fact, I dont see any dealer in MD or VA offer anything other than PP trims. Thanks for the info anyways.

Welp, finally did it myself, first new car I've ever bought for myself, I wanted to hold out for the 2018s but while they could see it on their system, they weren't going to get anything any time before February and I just couldn't see the benefit since people were saying the 'new' stock Subaru headunit with Android Auto wasn't that great anyway.

So:

Brand new, 2017 metallic grey BRZ manual Ltd w/PP and option/popular package 2. $26.8k + TTL.

Congrats! That's a killer deal. I paid $1400 more for mine :(

That sucks man, I've said in other threads that car shopping in the US is one of the most awful experiences I've had (I'm from the UK, it works completely different there).

For reference, they had my particular car listed as $28,047. I told them I want to pay $26k and stuck firm until they got into the 26's which was what I was actually looking for.