No more BRZ's at the the dealership
 

I stopped by the other day to pick up an oil filter, and was shocked to see a total of ONE BRZ (a yellow 2017 with Performance package) in the entire lot.

Has the sales gone south that bad? Or maybe they're just preparing for a new shipment of 2018? Either way, hope this isn't a bad sign of things to come.. Sad to see all the SUVs & wagons taking over the whole lot.

I think there are only a certain amount allotted to each dealer, depending on sales volume. I saw 3 at a large dealer here and none at the other smaller one.

Probably depends on the dealership. Since you are in Atlanta (as am I) I did a quick search on Subaru.com.

Kennesaw is showing 9, including 4 Series.Yellow
Classic Subaru is showing 4.
Gwinnett is showing 3.
Stivers is showing 2.

Looks like there are plenty to go around.

Simple supply and demand. There are not many people out there demanding these cars new anymore. If you want one you either ordered it the way you want it if you went new or you settled for many of the very reasonably priced used ones that are on the market.

Isn't this sort of backwards? Wouldn't it be a bigger concern if they had 20 of them just sitting there?
The 17 stock should start to dwindle soon since they indeed will make way for the 18s.


Bought a new car for the wife last night and the dealer here has three 16s and four 17s sitting on the lot. They are a small dealer and that is pretty much their whole allotment for each year so it tells a sadder story than if they had none.

Yea I thought that the fact there were 22 in stock in the Atlanta area alone was not a good thing given the low production numbers.

To be fair, pretty much no one buys a RWD sports car in the winter lol.

Ya I get that but the 16s on the lot are new and have been there since late 2015. This is their second winter sitting there.

Ouch. That said, without many good driving roads out that way, I'm not terribly surprised they don't sell well.

The lack of any sort of marketing doesn't help either. Pretty sure half the city doesn't even know we have a Subaru dealership much less that they sell the BRZ. The sales guy drives a BRZ but really doesn't know much about the FRS he kept calling mine a SFR. He did however do a great job of getting us what we wanted for the wife.
While we were shopping for the wife we swung by the Toyota dealer where I bought mine and they had nothing at all in stock. Not even a used one. The sales guys there said they sell any used ones as fast as they come in and there is actually a waiting list for good used.

I know when I was ordering the BRZ I ended up not getting the salesman asked if I wanted a sunroof..... I gave him a perplexed look.


I have never ordered a car and this BRZ was to be the first. I gave up after 11 weeks and no update other than VON. I was able to work a deal for a PP car for $500 more than I agreed to pay for the car I ordered from the same dealer so I took it.


Where I was going with the above - A friend just ordered BMW M240 for his wife and they had tracking down to a science. She could see where the ship is in the ocean that is bringing her car to her. Granted that car is a bit more money but at the same time the tech used to do it isn't pricey or even complicated. Does make for a happier customer though.

Totally agree with this^^^^^ A lot of non-car people didn't even know Subaru made the BRZ when they'd ask me what I was driving. Subaru has a lot of car mags and websites giving the BRZ rave reviews; however, they're failing to convert people into enthusiast by not doing more to reach out to those non-car peeps.

Maybe its different in Toronto then elsewhere took me months before i even found a dealership in Toronto that had one for me to test drive, 2 of the dealerships i called told me they don't let people test drive cause the cars are sold as soon as they come in. The dealership i ended up purchasing my series yellow from had 5 2017's on the lot but all were sold already and when i had gone in to pick mine up the lot was cleared out. Still seems super popular in Toronto at least.

It's their least selling car next to the STI.
It sits in the longer on the lot than any other Subaru.
It has the least amount of options and accessories. (dealer profit)
No sense in having many.

The whole focus on the "enthusiast" will never sell many cars.
I am a perfect example of how even a little marketing would help. Although I could be considered an enthusiast in that I have always loved cars I did not follow the latest developments nor even know these were available. If I hadn't stumbled upon mine totally by accident I would never have know they existed beyond the concept stage. Sure I may have caught a glance of one in the wild (they are scarce around the areas I drive) but I would not have had a clue what it was and probably wouldn't have searched it out.
Like many of the "normal" folks out there all I wanted was an inexpensive car that fit my basic commuter needs but was still fun to drive and this fits the bill perfectly. There are a pile more like me out there but they will never know the car exists if nobody tells them.

Understood, and I think we're saying the same thing! Your example demographic is exactly what I meant! There are people out there that want something fun+economical and without even a commercial to say, "this car exists" they're missing potential customers. Everyone keeps turning to the "old" Civic Si, Mustangs, Camaro, etc...

LOL ya I wasn't disagreeing with you. We are in 100% agreement.
When we look at the Civics, Mustangs and Camaros that get sold we get a different picture again. Contrary to what the internet would have you think the performance versions of these cars only account for about 10% of what are made. Those get sold to the enthusiasts. The rest go to the normal car buying public that want the name and looks but could not care less about the performance. When this car is pushed as a pure performance vehicle that part of the public will disregard it.

Got my oil changed a few weeks back and there was a Yellow PP 17. Only BRZ on the lot. There weren't any when I bought my car. Well, they had one there that was in the back lot. Scooped it up. Was the one I wanted

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I always assumed it would be best to order a BRZ / WRX / STi rather than having a salesman / manager pre-purchase it and give out test rides in it. If I ever get another Subaru, it will be ordered and will not spend time on the lot.

Subaru just need to do a collab with Kanye West then I'm sure sales will instantly go thru the roof.

Don't know about there but here they only use one for test drives. The rest sit and don't collect miles. They then sell the demo model at a discount. Doubt there are a whole lot of dealers that just grab random new cars for test drives. If you are buying a new car it should have someplace between 5 and 50 miles on it. Anything much more means it could have been used for test drives.

So many people I've talked with have no idea what the BRZ is. Some can say "oh I've seen this before!" but other than that, nothing. Coworkers have told me they "definitely know it's a two door version of the WRX with all wheel drive and turbo!"

I don't think many people know, in general, what the BRZ is.

When I was originally looking late last year for a used/CPO twin (either FRS or BRZ) I was hearing that a lot. Dealers would get maybe 2 or 3 in every week or two and sell them almost as quickly.

Definitely depends on the area. The dealer where I picked up my '17 had two Series.Yellows and a regular gray '17 BRZ with PP and they're relatively big.

And that is in California where they are everywhere. You want to see it up here where we have less than 10% of the total FRS/86/BRZs sold in the US. You probably have more in a 200 mile radius of where you live then we have spread across the whole count. Hell, I bet 70% of the population here couldn't tell you what a Subaru is forget about knowing the BRZ. Scion is a total write off in some areas since Canada only really had dealerships for a couple of years.

Yup. My dealer said my test drive would happen when the dealership's owner's used BRZ came out of winter storage a month later. Bought without a test drive. I like the policy - it meant my car had a couple of clicks on it when I scooped it up.

(btw, what did your wife buy?)

Around here in Toronto the BRZ didn't sit on lots until around 2015 and the Subaru dealers wouldn't even give test drives, since one or two units would come in and get sold on the same week if it was not special ordered. I was able to simply walk in and grab a BRZ because somebody cancelled. Even if the BRZ sat on lots it would only be one or two available.

Only the Toyota dealers are big enough to have had enough FRS stock with dedicated demo vehicles.

2017 Impreza Sport Tech (Limited in the USA) hatch.
A review will follow when I get some seat time in.

http://wpmedia.driving.ca/2016/12/im...0&h=480&crop=1

These cars are such a niche market that sales are predictably flat. I'm not sure dealers really even want 'em. My local dealer has 1 '17 and still has a '16 sitting unsold. Gee which one would YOU buy? Great halo car however halo's don't turn a profit in the big picture.

I had an Isuzu Vehicross, awesome car, one of my best ever, but never well recieved......

Almost WRX. See if they had just kept the hatch i'd have a second subaru in my parking area instead of a Ford Fiesta. But i need the hatch

yea Subie dealers could care less about the BRZ I believe.. Here in the NYC area they're an exotic and not one dealer had any. No test drives and if you wanted one you had to order with a deposit.

In fact the few dealerships I visited actually tried to convince me to purchase a WRX instead claiming it was much better suited in practicality..

But I love cars like I love my women..they have to be sexy:wub:

Nope not almost WRX really. Not even as much HP as a Twin. But vastly superior to the WRX in almost every other way. When they switch the WRX/STi over to this platform I truly believe they will have the best car of the type ever made. I only had a brief test drive and didn't really put it through it's paces yet but it is so far ahead of the old Impreza platform you would not believe it.

Oh, and it is a hatch.

http://images.buysellsearch.com/imag...lendale-az.jpg

Yeah thats what i'm saying though. I want the WRX performance in this platform. And i wished so hard they would do it...but they didnt...

Not what the car was meant to be. They have a WRX and don't need to make every other car the same as it. These are a very nice, safe, comfy gas sipping commuting car. Now, it is the new global platform for all their smaller cars and they will build a WRX on it. Just a waiting game at this point.

Sounds like a good thing.....they're selling (;

Do you know when will the New WRX/STI based on this global platform come out?

No. They have made it pretty clear that it will be built on the new platform but have been a bit wishy washy on the when.

Looking forward for the review :)

Huh not bad at all. Next car I buy will have to be a 5 door family car. Wife has the jeep but we are planning for kids in the future so we will need a 2nd vehicle that can be driven all year round and easily get kids in and out.

Still waiting on the car. Of course she had to have the top trim in the rarest colour. Should have an idea today as to when it will actually show up. I liked it enough on the brief city test drive that we stopped shopping for others and that actually says a lot since we love car shopping.

Same here! I wish I could thank the guy who ordered it for me!

I'm hoping for the 2020 refresh. If they dont or they dont give us the WRX hatch again i'm going to buy the new Civic Type R