2017 BRZ OTD Price?
 

Hey everyone,

Long time lurker of the form (pretty much since inception), but now a first time contributor as the time has finally come (graduation is creeping up) for me to purchase a BRZ. All of the changes and updates, plus the rate reduction on financing for 2017's in February because of the auto show means I am looking to lock down a car early.

I've been shopping around a few different dealers throughout the GTA, and I believe from one dealer that I have received a fair price (including a $750 grad discount).

So, just to verify that this is the case before I sign, I'm curious on what any of you paid for a 2017 BRZ Sport-Tech OTD.

Thanks!

EDIT: As an update, the final price I paid was 33,800 OTD, with a 1% rate reduction on financing (due to the auto show) and my $750 graduate discount.

$30,620.75(not including tax)

I paid 27 7xx including grad discount for my 2017 sport tech manual + tax.

What I did was I emailed dealers knowing what the invoice price was (looked up on redflagdeals) and Pretty much negotiated a deal before going in.

I made the mistake of going into a Toyota dealership looking at a left over frs thinking I could swing a good deal. Their pressure tactics pissed me off as a walkin client. Long story short I got a 2017 BRZ sport tech for the same price as the Toyota dealer was willing to sell me a 2016 frs for


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If you can run 2x 5k events, regardless of how slow, you can save yourself $750 in rebate.

https://www.subaru.ca/WebPage.aspx?W...ebPageID=12912

Hi JBezugs, I'm in the same situation as you. I'm looking to buy a BRZ sport-tech. I haven't gone to the dealer yet.
Could you tell what is the price the dealer gave you? Is it a manual?

Thanks everyone for your feedback! I appreciate it.

I am still locking down the details with the dealership (will be meeting with them around the end of the week) so I don't have a final price to give you, but I can confirm that it is under $34k OTD (this is all taxes and fees included, plus a $750 graduate discount) for a CWP Sport-Tech, manual.

I encourage you to shop around at multiple dealers in order to get the best price, and if you're in the GTA, I'd definitely recommend taking a look at dealerships outside the GTA as often you can get a better price that way. Haggling with a majority of dealers in the GTA is like pulling teeth, at least in my experience. My girlfriend (who bought a 2015 WRX new around 3 years ago) and a few other friends share the same sentiments.

Thanks.
I'm not in toronto, but in quebec.
I only have 2 dealers close to me, but I also have a toyota dealer, so I will go take a look at the 86 also.
What is the tax % in ontario? So I can compare, because taxes are higher here in quebec.

13% HST, plus some environmental taxes that get added on to the total.


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According to unhaggle.com, the invoice for a sport tech is 27773. I don't know how it would be possible to pay the invoice price?

Skills :D

invoice + agreed to dealer markup - grad discount from subaru

I sprung the grad discount on them after we agreed on the price which brought it down close to invoice.

I bought my last subaru from them so that may have helped my cause

OTD price typically includes tax, extra charges (delivery, PDI, etc) and financing, not just the price you negotiated to.

I would expect the actual OTD pricing to be more like $35k+ with a base price of almost $28k, unless you're paying cash.

I had a 2012 Camry before I got my 2015 FR-S. You might get a better trade in for a Camry at a Toyota dealership if you're going that route.

Subaru wanted about 2.5K less for my Camry so I went with the obvious choice.

Anyways, super excited for you! World's of a difference between a the camry & a twin :burnrubber:

My Camry is staying in the family, as I'll be handing it down to my sister as soon as I pick up the BRZ.
Thanks, I'm excited as well! I'm just happy that I'll be driving something that's super fun, and just as important, is a manual :burnrubber:

I was able to get $1800 off MSRP in Vancouver on a 2017 sport tech manual. $30,365 (includes freight/pdi/dealerfees but not taxes)

Mind letting me know which dealer? Wolfe Subaru?

Paid 33 and change for my 2017 sport tech auto taxes in.

Jim Pattison North Van

Wanted to follow up with everyone that I ended up at $33,800 OTD. Got a great deal, and with the 1% rate reduction because of the auto show this month, plus the grad discount ontop of that, everything worked out great. Signed the papers today and couldn't be more excited.

I purchased a yellow edition in Dec when they first announced it. Only got a small discount on price (but considering they are only bringing in 100 to Cda I suspect there isn't much room to negotiate). I did get the dealer to throw in some accessories. which I suspect they account for in a different way. I really liked the bright yellow/black trim (that's a personal preference thing). Also wanted the performance package (which is only available in Cda in the yellow edition for now) which got very positive reviews in the US where it is available on all trims. Hey life is short - I'll remember how much fun I have had with the car long after I have forgotten how much it cost!!!

May I ask how you did it? I wana know because I might be purchasing one soon.

Sure no problem. It was actually pretty easy. I emailed every single subaru dealer in my area, asking them what their best OTD price for a 2017 BRZ manual sport tech. You have to come across as a serious buyer. I told them I'm looking for their best OTD price and I'm ready to buy immediately.

Not every dealer will email you back. Some don't like negotiating over email cuz it gives them less power to pressure you as opposed to being in person. A few should get back to you though, and hopefully some of them are offering a discount off MSRP. Whoever offers the lowest price, take that number and email/call all the dealers you've been talking to, and say "so-and-so dealership offered me $XXX off, can you beat that?". Rinse and repeat until you get to a number thats comfortable for you. I believe the margin on a BRZ sport tech is about $2500 for dealerships, so use that as your basis for negotiation. You'll eventually get to a point where the dealers won't go any lower, and at that point just take the best offer you've received and buy that car. IMO its best to do all negotiations over email/phone even before you get to the dealer. It can be intimidating sometimes with all the pressure and sales tactics they might try on you in person, so doing it all over email or phone beforehand alleviates that.

You could also be really bold and just say in your initial email "I would like to buy a 2017 BRZ and I want $XXXX amount off. I'm ready to buy today." Again if you come across as a serious buyer they may go for this.

Make sure they tell you about any and all extra fees. Most dealers charge a DOC fee (listed as 'Other Fees' on subaru website when you build/price a car), but some dealers will charge more than others, and may even tack on extra fees. make sure you're aware of all the numbers before you sign.

You can also use services like Easy Car Discount http://www.easycardiscount.com/ . I've found them to be very helpful in the past.

Good luck! feel free to PM me if you have any other questions.