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-   -   BRZ and FR-S Sales Numbers Thread (https://www.ft86club.com/forums/showthread.php?t=10766)

Spaceywilly 07-03-2012 09:19 PM

BRZ and FR-S Sales Numbers Thread
 
I usually check the sales results every month so I thought I would collect them all in one place. Here are the results so far and I will try to update it each month.


Latest figures and charts by travisb

PHP Code:


Month    BRZ MTD    BRZ YTD    BRZ ALL    FRS MTD    FRS YTD    FRS ALL    TOTAL
May
-12   271        271        271        86         86         86         357
Jun
-12   818        1089       1089       2684       2770       2770       3859
Jul
-12   498        1587       1587       1649       4419       4419       6006
Aug
-12   623        2210       2210       1913       6332       6332       8542
Sep
-12   508        2718       2718       1133       7465       7465       10183
Oct
-12   402        3120       3120       1107       8572       8572       11692
Nov
-12   527        3647       3647       1350       9922       9922       13569
Dec
-12   497        4144       4144       1495       11417      11417      15561
--------------------------------------------------------------------------------
Jan-13   463        463        4607       1443       1443       12860      17467
Feb
-13   420        883        5027       1369       2812       14229      19256
Mar
-13   905        1788       5932       1828       4640       16057      21989
Apr
-13   812        2600       6744       1629       6269       17686      24430
May
-13   679        3279       7423       1937       8206       19623      27046
Jun
-13   789        4068       8212       1815       10021      21438      29650
Jul
-13   706        4774       8918       1614       11635      23052      31970
Aug
-13   868        5642       9786       1902       13537      24954      34740
Sep
-13   704        6346       10490      1230       14767      26184      36674
Oct
-13   780        7126       11270      1233       16000      27417      38687
Nov
-13   756        7882       12026      1298       17298      28715      40741
Dec
-13   705        8587       12731      1029       18327      29744      42475
--------------------------------------------------------------------------------
Jan-14   592        592        13323      921        921        30665      43988
Feb
-14   617        1209       13940      1040       1961       31705      45645
Mar
-14   857        2066       14797      1467       3428       33172      47969
Apr
-14   820        2886       15617      1445       4873       34617      50234
May
-14   854        3740       16471      1662       6535       36279      52750
Jun
-14   557        4297       17028      1128       7663       37407      54435
Jul
-14   724        5021       17752      1171       8834       38578      56330
Aug
-14   720        5741       18472      1429       10263      40007      58479
Sep
-14   506        6247       18978      920        11183      40927      59905 

http://www.ft86club.com/forums/attac...1&d=1413902798

rice_classic 07-03-2012 09:25 PM

Interdasting.

ryude 07-04-2012 07:31 AM

So the FR-S outnumbers the BRZ by about 3:1, well I guess that makes the BRZ more appealing for some people.

Dave-ROR 07-04-2012 09:34 AM

Already more sold in the us then Honda brought over ITRs in four years :) that's why I laughed when it was called limited production ;)

Enilder 07-04-2012 10:10 AM

Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?

Stu baru 07-04-2012 01:50 PM

RWD is a huge departure for Subaru, a deal-breaker for some I was told by more than one dealer regarding the BRZ. It's a better fit for Scion/Toyota out of the gate, plus there's a price advantage. I'll be curious to see how sales hold up over time for Subaru. Hopefully they'll do well, I've been driving Subarus for decades and was all but ready to leave the fold based on current styling trends, but the BRZ brought me back.

Draco-REX 07-04-2012 02:01 PM

Quote:

Originally Posted by Enilder (Post 295665)
Within a month, FRS sold for that much more than BRZ? Is FRS being produced at a higher rate than BRZ?

Yes.

Toyota will be importing two to three times as many FR-Ses than Subaru will BRZs. This is reflected in the plant production too. Subaru has said they want the BRZ to be more rare, but we'll see what the production number look like in a year or two. Considering how well they are selling, I think we'll see a large jump in BRZ production. But the GT86/FR-S will always outsell the BRZ due to Toyota being a sheer juggernaut in auto sales.

Being a Subaru fan, I'm ok with this since every car that comes from the Gunma plant means more $$ in Subaru's coffers.

kyolml 07-04-2012 03:02 PM

I doubt the FR-S sales exactly 86 in May. I remember back then some non-86er took delivery of their cars in this forum and happy about it. I guess those were just not recorded until June.

Liquidsnake 07-05-2012 03:15 PM

FR-S sales numbers for June 2,684. USA Today.
 
http://content.usatoday.com/communit...1#.T_XnHZHO1Tg

It is doing exactly what Toyota wanted in America, revitalizing Scion to heights it hasn't seen in 4 years.

Liquidsnake 07-05-2012 03:29 PM

:drinking::happy0180:

krakpot_joe 07-05-2012 03:37 PM

soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....

Ocho-Seis 07-05-2012 03:44 PM

I'll drank to that.

thill 07-05-2012 03:45 PM

Quote:

Originally Posted by krakpot_joe (Post 297764)
soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....

Not even close.. Toyota and Honda sell more Civics and Corollas in a month than Scion will sell FR-S's in a year.

Lonewolf 07-05-2012 03:49 PM

I wonder how the sales will be this month considering I haven't heard of any new ships docking in the US for the past several weeks, and most of the allocation on the lots has long dried up.

motofan 07-05-2012 03:49 PM

BRZ sold in June: 818

Sigh-on-Rice 07-05-2012 03:50 PM

Quote:

Originally Posted by krakpot_joe (Post 297764)
soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....

June 2012 sales numbers:
Honda Civic = 27500
Toyota Corolla = 26647

I'd say FR-S sales will slowly go down to more like 1000 a month in a few years.

ryude 07-05-2012 03:58 PM

Quote:

Originally Posted by Sigh-on-Rice (Post 297797)
June 2012 sales numbers:
Honda Civic = 27500
Toyota Corolla = 26647

I'd say FR-S sales will slowly go down to more like 1000 a month in a few years.

Jack Hollis said in an interview that he thinks they will sell a lot within the first few months because of all the enthusiast's. After the first year, I see this being an S2000 all over again.

tripjammer 07-05-2012 04:01 PM

yeah no way will they ever sell 25k unit month They would have to add the convertible, and sedan..then maybe they will jump up to like 3,500 units a month....that's 42,000 units a year...

The reason why there was over 2600 units sold in June because it was for initial demand. FR-S units will be sitting on dealers lots come November...

tripjammer 07-05-2012 04:03 PM

Quote:

Originally Posted by ryude (Post 297812)
Jack Hollis said in an interview that he thinks they will sell a lot within the first few months because of all the enthusiast's. After the first year, I see this being an S2000 all over again.

They will do better than the S2000 because the FR-S is way cheaper and it has way more space and looks way better than a S2000. ;) But you are right 1500 units a month is about all they will ever be able to sell...which is good...which is 18000 units a year...370Z sales level....

ryude 07-05-2012 04:05 PM

Quote:

Originally Posted by tripjammer (Post 297821)
yeah no way will they ever sell 25k unit month They would have to add the convertible, and sedan..then maybe they will jump up to like 3,500 units a month....that's 42,000 units a year...

The reason why there was over 2600 units sold in June because it was for initial demand. FR-S units will be sitting on dealers lots come November...

Definitely, as awesome as the car is it just can't compete on paper to the other cars. A typical buyer will see the price, then look at the horsepower, then ask if it has a turbo (boost!), and then decide from there. It doesn't matter how good the car handles because 90% of driver's never leave the highway or city traffic.

If anything, I see the FRS/BRZ taking some Miata buyers.

ayau 07-05-2012 04:10 PM

the more they sell, the more aftermarket parts wil be in demand, the cheaper the parts will be.

this is very good for the consumers.

ryude 07-05-2012 04:22 PM

Quote:

Originally Posted by ayau (Post 297845)
the more they sell, the more aftermarket parts wil be in demand, the cheaper the parts will be.

this is very good for the consumers.

If you want a cheap aftermarket buy a mustang or a civic, the frs/brz will never have a cheap aftermarket. That's just the way it goes. I'm not saying you can't afford it, but if anyone is buying this car because they think it will be easy to mod as in cheap then they are going to be disappointed.

Liquidsnake 07-05-2012 04:28 PM

I want it to sell well enough so that it doesn't go the way of the RX8, or Supra, or any other car that cam and went. I don't want to see it on every corner though.

clayrush 07-05-2012 04:37 PM

I went by the dock in Richmond Ca yesterday and spotted 8 white BRZs and a couple of grey ones.

motofan 07-05-2012 04:54 PM

Quote:

Originally Posted by kyolml (Post 297854)
I doubt the FR-S sales exactly 86 in May. I remember back then some non-86er took delivery of their cars in this forum and happy about it. I guess those were just not recorded until June.

Agreed, they just want everything to be 86. I just learned the exhaust tip has a 86mm diameter in Eurospec GT86s.

thill 07-05-2012 04:55 PM

Quote:

Originally Posted by tripjammer (Post 297828)
They will do better than the S2000 because the FR-S is way cheaper and it has way more space and looks way better than a S2000. ;) But you are right 1500 units a month is about all they will ever be able to sell...which is good...which is 18000 units a year...370Z sales level....

Agreed, the S2000 cost $10K more than an FR-S and that was in 1999. Factor in for inflation, and that would be the equivalent of the S2000 selling for $48K today. Convertible, and no rear seat as well...

FR-S is just a cheaper car that should appeal to more people. I think the initial sales will be strong for 2-3 years then you may see things start to level off, depending on the competition.

But no doubt, this is good news for Subaru and Toyota out of the gate. Sales are strong and demand is high and looks to be for some time.

Very good for the future of RWD sports coupes in the $28K and below range :)

Which is good for me, as I want more choices and to keep car manufacturers on their toes.

andcas7 07-05-2012 05:04 PM

Quote:

Originally Posted by krakpot_joe (Post 297764)
soon it'll be like honda civic and toyota corolla that you'll see in every stop light.....

Never, given the fact it is a 2 door and only a 2 door they won't sell as many. The reason these cars die is because the majority of the population needs a car that is convenient, this car isn't all that convenient for families unless it is just a second car etc.

But that they will be more common than a Toyota Supra, yes...

tripjammer 07-05-2012 05:19 PM

Quote:

Originally Posted by Liquidsnake (Post 297889)
I want it to sell well enough so that it doesn't go the way of the RX8, or Supra, or any other car that cam and went. I don't want to see it on every corner though.

AE86

The Sales of AE86 never lasted forever..neither will this car. Give it 10 years max...

Nissan Z
You never know the Nissan 370Z car is still selling fairly strong, probably will get even better in the next generation which supposedly will be lighter and maybe with higher tech engines...

Honda has no balls...
But remember Honda gave up on the S2000 and NSX, and Integra\RSX, all they had to do was redesign them...

Nissan Silvia (the only possible FR-S\86\BRZ competitor)
Nissan has pretty much brought all of its old sports cars back (GTR, 370Z), except for the Silvia...which we all know Nissan is working on bringing it back too...they better....

Mazda Miata
Mazda never lost faith in their Miata, but they are moving too slow for a major update. They can't go 10 years between major updates. It should be 7 years max just like Nissan does it with the Z car.

I just realized there are no other cheap light weight, RWD sports cars...There is a market for them....If you think about it, the FR-S\BRZ twins are in a market by themselves. The Miata is a real roadster in a market all by itself. There are no other less than $30k RWD lightweight roadsters. The FRS\BRZ are real RWD lightweight coupes. Even the 370Z is not a coupe it's a hatchback (a sleek looking one, but it is a hatchback)

Since the FR-S\BRZ are successful, you will see Honda come out of the wood works and bring to the table a RWD lightweight coupe....they have too....because they have no cheap sports cars...what am I saying they have NO sports cars at the moment.

ryude 07-05-2012 06:21 PM

Honda doesn't have to do anything, just because Toyota/Subaru released the FT86 doesn't mean that every other manufacturer has to bring out a sporty cheap RWD car. The impact on sales that this car has is so small that I don't think anyone but the consumers will notice it.

waylonrobert 07-05-2012 06:26 PM

Numbers make sense given low availability of the BRZ. FR-S appears to be better inventoried, but I wonder why? Aren't the twins built in the same factory, or is that incorrect?

alluringreality 07-05-2012 06:37 PM

Quote:

Originally Posted by tripjammer (Post 297828)
18000 units a year...370Z sales level....

The numbers in the first post are US sales. The 370Z has never sold that many units in a year, and it's not a given that Nissan will sell half that number this year. The 350Z did sell over 18k per year, but of course US sports car sales have significantly decreased since the US housing bubble collapse.

http://www.goodcarbadcar.net/2011/01...s-figures.html

alluringreality 07-05-2012 06:47 PM

Quote:

Originally Posted by waylonrobert (Post 298100)
FR-S appears to be better inventoried, but I wonder why?

Subaru of America seems to be carrying through on the plan of a limited allocation through November.

http://www.ft86club.com/forums/showthread.php?t=3933

Bonburner 07-05-2012 11:24 PM

I want the FR-S and BRZ twins to be limited really .. I can understand the fear or them dieing off quickly .. but honestly I hate the idea of driving the same car on the roads :(

GinDo 07-07-2012 01:59 PM

I don't mind this car being as popular as the Mustangs if that means that prices drop and aftermarket and enthusiast community grows.

I just don't want the image of the FRS/BRZ drivers to be as tarnished as that of a Mustang. God, I hate stang drivers. Old women and ****heads.

sesmls 07-07-2012 03:21 PM

By comparison, between 1991 and 1997, Subaru sold slightly less than 14,000 of the Subaru SVX....that's limited production.

Judging by the interest people show when they see this car on the street, I have a feeling this will be the most common Subaru of any I've owned by the end of next year --- especially given the numbers of the Scion version being sold.

RRnold 07-07-2012 08:02 PM

Quote:

Originally Posted by Stu baru (Post 297852)
RWD is a huge departure for Subaru, a deal-breaker for some I was told by more than one dealer regarding the BRZ. It's a better fit for Scion/Toyota out of the gate, plus there's a price advantage. I'll be curious to see how sales hold up over time for Subaru. Hopefully they'll do well, I've been driving Subarus for decades and was all but ready to leave the fold based on current styling trends, but the BRZ brought me back.

That is what I've always found amusing about the Subaru community; the whole AWD/turbo or bust mentality. :lol:

demby123 07-08-2012 07:32 AM

Quote:

Originally Posted by tripjammer (Post 297997)
AE86

The Sales of AE86 never lasted forever..neither will this car. Give it 10 years max...

Well the GTS WAS only sold for 3 years....

Sr5 was 9 times more common as a result, however.

Proud of BOXER 07-08-2012 01:27 PM

Quote:

Originally Posted by ryude (Post 297849)
So the FR-S outnumbers the BRZ by about 3:1, well I guess that makes the BRZ more appealing for some people.

Interesting. I've seen 2 BRZs on the road, but yet to see an FR-S

ryude 07-08-2012 02:57 PM

Quote:

Originally Posted by GinDo (Post 301471)
I don't mind this car being as popular as the Mustangs if that means that prices drop and aftermarket and enthusiast community grows.

I just don't want the image of the FRS/BRZ drivers to be as tarnished as that of a Mustang. God, I hate stang drivers. Old women and ****heads.

Well I learned a lot about you from that post.

muffinman 07-08-2012 05:08 PM

ive only seen a few FR-S' and 1 BRZ. several friends dont know what it is yet. i feel that people who dont know about the car by now dont care about the "performance" of this car(or any car for that matter). i think more of these people wil be buying them in a few months when they see them driving around and think they look good. sales should rise through november


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