| SigmaHyperion |
07-31-2013 04:44 PM |
Quote:
Originally Posted by mav1178
(Post 1109059)
It's simple.
Other dealers (especially their sales manager) wants margin/profit on the BRZ. Heuberger does not view this as the only goal in selling the BRZ.
I bought a rear diffuser from them (I was under no obligation to) because I knew the car was sold to me at a great price. Same with the extended warranty... that's all profitable items for them.
-alex
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Not just the accessorials, but more importantly the volume and how there's that many more cars you can get that money on.
Allocation is based on past sales. Most dealers get an allocation of just 1 or 2 a month. They might make $3000 gross on that sale though, which is good money.
Heuberger is willing to only make (let's say) $300 on a sale. But they'll get an allocation of 40 units instead of 2. In the end, they make 4 times the gross margin. And then they have 20 times the units they can make finance money on, or warranty money on, or tint or various accessories -- and, as you said, all the buyers are more willing than usual to buy them because they feel like getting an awesome deal on the car.
And, then, on top of that, since all the cars are going out-of-state, they don't have to worry about spending a single dime on long-term customer care. So they have ZERO ongoing costs.
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