Just as an FYI, the 10 series narrows the gap a lot with the Limited and you should consider it as well depending on which features matter to you. Below I think is an appropriate comparison and I'm pretty sure the price is almost dead even.

Both have:

Push button start
Upgraded headlights
Auto climate

Differences still:

Front grill design difference, Scion's considered more aggressive
Scion10 has more powerful stock stereo (+100W) and arguably better touch head unit (no nav)
Scion10 is only one paint color Silver Ignition
BRZ has leather seats and heated seats
Scion10 is a true "limited" edition with only 2500 made
Scion10 has light-up badges, a plus or minus depending on your opinion
Scion10 doesn't force a spoiler on you unless you choose one.

My personal opinion based on where I live, there are two things that made me prefer the Scion10 when shopping. The better stock stereo (had no plans to install anything) and the arguably better looking grill design. I live in Arizona, I'll never care about heated seats and don't want my skin to stick to hot leather, so I didn't consider those lacking as a bad thing. I also didn't want a spoiler, I liked the more clean look for some reason.

Anyway, that's more info for you to chew on.

Your body doesn't even touch the leather...it's a "leather" seat with Alcantara inserts. Essentially, only the front of the head rest, the sides of the cushions, and the bolsters are leather. The portion where your body legs rest is Alcantara.

Well either way I've never cared about seat material, so it was essentially a non-factor in my personal choice. Leather was never considered an upgrade for me, I'd take a better audio system over that any day. But everyone likes something different, he may care more.

That's funny because I almost think the Scion seats are too grippy, it's like cloth that grabs your clothes with friction. I guess they both did well with the seats.

Yes I do.

To me, the seats alone were worth the extra money. If I couldn't have gotten a Limited model, I probably would have just bought a totally different car.

I'm happy with my Limited purchase. So many features for a bit of cash.

You should shop around. You should be able to get a BRZ Limited manual shipped to your door for around $27K before tag, tax, and license fees.

Should only be about $55 a month more over 36 months vs a base FR-S assuming they sell for $25K. I know there are people here that have paid well under $27K for a BRZ Limited manual.

I do agree that I wouldn't say I hate it if I had it but I would still miss turning a physical key.

And this is the main reason, if you're making payments it's only a few bucks more/month.

To be honest I got a premium because I was still in school and unemployed at the time of pre-order so I just got the cheapest one I could get without dealing with my AWFUL toyota dealership. I was expecting to already struggle to pay for the premium so no point in having the limited (yes this means I should have stayed away altogether).

Regardless, the alcantara and center stack alone make it worth it. I would have swapped out the trunk with a BRZ premium or FRS owner and then just dealt with the push start. Everything else I like. Either way, I have no regrets :iono:

I've never looked back, and thought "I should have saved some money and got the premium". Completely happy with the limited.

Asking BRZ Limited owners to justify (in their mind) the extra cost is a self-fulfilling prophecy. Of course we're going to say it's worth it...

-alex

The difference in price for me was $25 (more) a month for a BRZ Limited vs a BRZ Premium. Dealer seemed much more willing to move the Limited's off the lot. Too be honest, I was not a fan of the spoiler but there was not a single Premium at either local dealer that did not have it. Dealers claimed they were installed at port...

This is a really interesting point for me. When I first saw it in print, I was like: "That's ugly as balls. I hope I can get an FR-S with leather/alcantara." But when I saw it in person, it looked pretty good, so I figured why the hell not get the Limited!

Oh and I got it in automatic because it's more BALLER. Only poor people can't afford an auto cause it's $$$$.

Wait wait wut? I thought BRZ HID Headlights were standard in both, premium and Limited?

I'm getting the Limited anyways, but is that right? I thought HID Headlights with LEDs built in were standard in all BRZs. Similar to Nav.?