For me, branding did matter to me. My family all drive Toyota's so we know how dependable their products are (minus the unintended accel fiascos that we were not q part of). If brands didn't matter I would have definitely bought a mustang gt. Maybe even considered a Nissan or miata. But that's just my personal tastes and preferences

dual personality! enrolled in group therapy! (identity issue!)

i like that "toyobaru" sounds like a new "child's toy"

+1

Honestly, the more influence Toyota has/had would make me feel even better. Small irony.

"They", did a great job.

What is this even supposed to mean? This is my1st Scion. Besides the badging, what makes an FRS not a Toyota GT86?

Different interior design and HVAC, nav, no fog lights, no spoiler. Other than our cheap HVAC controls, I'm glad we have what we do. It's unique for the American market and like nothing else in the rest of the world.

Scion as a brand carries many different connotations than Toyota. This specific model was made to fit with the Scion theme of single-model simplicity and good pricing. This is my second Scion after my 2005 tC RS1 I owned for 8 years. The tC was another car designed and built solely for the US domestic market, and I have no problem with that. I stopped with the "JDM TYTE!" obsession many years ago. This is a great car at a great value in an exciting branding.

Well said, it's like everyone is embarrassed they are driving a Scion. I don't mind appearance upgrades but it amazes me how many people are swapping emblems to Toyota or debadging it all together. Embrace it for what it is, an awesome $25,000 sports car. I don't understand why so many people are so concerned what emblem they are representing when they are driving around.

Scion FRS is a fake tag on this car and it all should be removed when it arrival at the shore here! There is nothing solidly engraved to the body of the car except 1 hard logo on the airbag. This car is belong to Subaru's engineer and Toyota's designer. You guy need to educate all the public and media out there ! Lol :)

I made up my mind many years ago to support Scion.(so long as there were no negative reports) I was simply awaiting the arrival of one that suited me...so far the FRS does. Let's see what the future holds. I'll be the first to admit that if Nissan ever pulls their head out, I'm trading my FRS for an S16!

:w00t:

Nope, I truly think if it was toyota I might not have bought it.
I am glad it is Scion. I mean I never looked at a toyota celica either, or anything toyota.

i see more subaru stamps than scion

we got a low/medium options grade GT86 to keep costs low. the move to make it as a scion was to boost scion sales and keep the brand from tanking. the BRZ was allowed to take up the market where a fully loaded GT86/FRS would have been. we have to give up some amenities, but there's nothing some parts importing and swapping cant solve. if an owner is really unsettled about the trim level of the FRS, i'm sure they'll cover the costs to get it all converted up. :) just like myself, got tired of waiting for foglights so i got a hold of all the parts needed to do it myself! :D