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Here is something you may find counter intuitive. There is very little margin in new car sales now. Most dealerships see service departments as the profit center, and the new/used car departments are simply there to break even and create new customers for service. Look at the margin between invoice and what people actually pay. Include hold backs, dealer incentives, and what ever you think the dealer makes in the finance department. Its ridiculous if you consider then the cost of carrying inventory, keeping the lights on, insurance, oh - and paying people. Here in lies the problem IMO. There is rarely enough money paid to the sales people as incentive for them to learn the product or stick around. Turn over is really high. The "good" ones move to other industries, other parts of the business, or move to higher end brands where there is margin. The sales person for my wife's lexus and mercedes were awesome. But they also have been there for a long period of time, and are actually sales people making a decent living - not warm bodies put in place to take your order. But this still doesn't mean that they are all bad people - but I do think it matters what you are buying. Here is a tip - call the dealer before you go. Ask for the new car manager. Ask who his top sales person is on duty and set an appt with this person. Make sure they know you know the product, and you want someone who does as well. The best sales people are working with customers, and won't have time to come greet you on the lot as a fresh "up". good luck with your purchase. No car is worth getting so mad you want to punch someone. You only get yanked around if they think you are yank around - able. Matt |
Imagine if you could just go online and order a car directly from Toyota Motor Corp, pay for it online at a set retail price, set up your financing with your bank of choice online, and then have the car drop shipped to your drive way. No bullshit.
Sounds like a plan to me. Too bad Im dreaming again. |
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It is your money you are spending, be logical and don't let the emotion control the deal. That said, it is amazing to me how people lost all sense of logic and reason when buying a car. When I was in the military I used to watch privates who made very little money buy cars they 100% could not afford. One case in particular, it was a E2 Private (who I was responsible for) who was like 19 years old and bought a brand new loaded Camaro. I asked him to show me the paperwork and the dealer took him to the cleaners. MSRP, paint protection, extended warranty, and all kinds of upgrades and accessories. This was 1997 or 1998 and and it was a new Chevy Camaro. It was crazy. I took him back to the dealer, and told the dealer to void the deal or I would have them blacklisted by the Army and the entire base. I was pissed (I am also a big guy). They voided the deal and we went to a different dealer and I helped him get a gently used Mitsubishi Galant and payments he could afford. |
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Myself on the otherhand am a total "grape" and when I bought my STi I was literally foaming at the mouth :drool::drool: and emotion was running wild.:drool: Yeah, salespeople in general expliot this human deficiency a lot. :mad0259: |
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That was cool how you took care of the private and laid the law down on that dealership. :thumbsup: |
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The military was a breeding ground for this kinda of thing. You have a bunch of young men that are out of the house (many for the first time) who had little to no idea about budgets or financing suddenly get a paycheck. Your meals and food are provided so they think they can afford a $500 a month carpayment. And some dealers knew it and took advantage. I saw a lot of people get in over their heads with cars while they served... |
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NONE of those were pleasant. The Japanese dealers were far more slimy, with Toyota by far the worst and Honda a close runner up. Toyota took my deposit for the FJ Crusier, back when it was still selling for a premium, then suddenly said that the way the car was configured wasn't available, I needed to buy a package for 3 grand more (all it seemed to be was floor mats, wheel cover, and overpriced Pirellis), and if I didn't like that they'd keep my deposit because I was backing out of the deal. The 4Runner came with a bunch of overpriced port installed options (roof rack and spoiler) that made the roof and liftgate rust because they were installed by idiots, that the dealer tried to get me to buy for 1500 dollars despite ordering the truck without them. Subaru tried to sell me a wax application that costs an extra 20 bucks per car statement (over 60 months) that they will apply for me every 6 months and told me that if the car rusts, they won't cover the paint warranty. Then they told me that I need to finance with their bank, which was offering a crappy 8% when everyone else was offering 3. Honda mostly tried to peddle interior protection, undercoatings, wheel and tire warranties, and other crap that nickeled and dimed the price up substantially, but they managed to bury it in the price of the car AFTER we had negotiated a price and during the paperwork shuffle. GM was hit and miss, but the two cars I bought from them I got during their employee pricing (Denali) and 0% APR (Tahoe). While it's easy to get a deal on a GM, when I got the Denali, a friend was telling me how he got a great deal on a truck from the same dealer at 3000 below MSRP. I told him that they were offering employee pricing, had screwed him, and he should have gotten it for 4.5 below. Most dealers have a fleet truck sales guy. But he doesn't always understand that if you're going to buy 3 trucks for close to 80 grand you're really looking for a rock bottom price, don't care what brand they are or if they're last year's inventory, and will shop around and DRIVE three states away if necessary. I bought 3 cheap-o W/T's for 200 bucks over cost, each, from a fleet dealer in Texas and towed two of them on a trailer home with the third. The same guy thought I was his buddy and didn't want to give me a good price the second time, said that I "owe" him for giving the three trucks to me, so I bought two Dakotas for a similar deal from a dealer in Florida. |
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But I wanted to take one moment to address your last statement. "No car is worth getting so mad you want to punch someone. You only get yanked around if they think you are yank around - able." I've given this some thought, since you're not the first to state such a thing to myself, or others who share my frustration. And I feel that it might have that it might have something to do not with what kind of person you are, or your disposition or personality per se... but whether or not you are a haggler. I know some people live for haggling; I, on the other hand, can't imagine a worse hell. I research every car I buy from top to bottom before I ever even think of stopping by a dealership for a look; I know the horsepower, engine and suspension details, interior & exterior package details, MSRP and invoice costs as well as what similar models are selling for around the country (or as is more often the case, at that very dealership)... everything. I've paid cash for every set of wheels I've owned, with few exceptions, so financing haggling doesn't apply to me. I either like the price, and will pay it; or I don't like the price, in which case I go elsewhere from the start. I do not feel this is very common behavior for auto buyers. Therein I believe, is the problem. I think dealers see a person who, when told that the price is $XX,XXX, and simply agrees to pay it... as a pushover. "If he won't haggle on the price, we can milk him on the extras," they seem to think. Which may explain why I get the extra-hard sales for the bullshit wax & vinyl treatment. They're too used to when a person says "No," hearing instead, "Well... let's talk some numbers." For a person who does not like haggling, and considers himself quite polite in everyday dealings, having to repeat yourself no fewer than six times that no, you do NOT want paint protection (not to mention the indignity of being a well-researched car buyer, and knowing such things are simply overpriced coats of wax that they're pushing on you)... it's like nails on a chalkboard. People like myself WANT a simple, "Here's X money for Y car, thank you, good day" transaction, and are forced into dealing with that kind of bunk. It's beyond annoying. And no, you really can't go elsewhere; not if you live outside of the cluster of major metropolitan areas in the Northeast or Southern California. Frequently, a lot of the dealerships are even owned by the same problematic people. For example, 10 years ago in Kansas City, Jack Miller Subaru was on my won't-go-there-again list (maybe they've changed, dunno, don't care... that was ten years ago, and just using them as an example). Unfortunately, they owned 2 of the 3 dealerships that were within an hour-and-a-half drive of my house. Come to find out, the other one was almost but not quite as bad. So what am I supposed to do? Drive to Tulsa to get service on my car? Not feasible. Go without a car? Can't, not in that part of the country. Buying another brand doesn't help, not when all the cars sold in the same price-bracket have the same scummy dealership service (FWIW, buying more expensive does make a difference at times. The one good salesman I mentioned earlier? He worked at Aristocrat Motors off of I-35. Land Rovers, Porsches, and Jaguars... and was never once mistreated while he was there). I'll be back later, because I really wanted to address your economics ideas, and ask some questions... but ack! Real-life stuff to do! Stupid real-world... :thumbsup: |
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You go into the dealership and use a kiosk to pick what options you want, which is how the system I described in my earlier post works. Now the dealership gets all the profit and doesn't have to pay a salesman to fill out paperwork(which is already paid by the consumer anyway), or a cut of the sale. My suggestion is not only good for the consumer, but good for the dealership. If all you salesman constantly complain about how little you make, go find another line of work! :iono: . . . Quote:
I've only driven Honda's for the past 20 years and with the exception of oil changes, the dealer has done NOTHING for me from the second I drove off the lot on day 1. Oh, I guess the friendly "happy birthday email" is what we're paying for, in addition to the donuts that I never get to eat because the car never breaks. +1 for your post. |
I seem to get into a conversation on this topic about once a year. People who get passionate about it are car enthusiasts who do truely seem to know what they want, they know a lot about what they want, and they don't buy spontaneously. Most of Americans are not this way. These people benefit from a good sales person. (I'm not arguing that all are good, or in mass production manufactures even a high percentage of them are good) If the sales person-less or mail order or manufacture owned / no haggle dealerships worked, or were more profitable than the current model, they would exist. Carmax didn't take over the world. Neither did Saturn (who started as manufacture owned showrooms). Most buyers are not like people on this forum. They don't know what they want, need someone to tell them, and honestly, buy when they receive some sort of pressure.
There is a fine line between applying pressure and being dishonest. I in no way endorse lying or the funny math that used to go on in finance departments. But a good sales person can help a person understand what their needs are, define their buying criteria, and then help close a deal. IMO, people instinctively want a deal. If one price, take it or leave it worked, that would be the way dealerships worked. |
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Americans will never buy cars this way, unless it does indeed become the norm. Americans want a car now when they go shopping....not weeks from now. That's why dealers not only have to keep a large inventory on hand, but also seem to have to do a lot of trading around because out of the 100 cars we may have in inventory at any given time, the ones we have are never equipped just right. Auto nation tried to revolutionize the business and failed miserably. Saturn is no longer around, and I'd say it's only a matter of time before Carmax goes away too. By and large, everyone is conditioned to and likes to beat up a sales guy for a "good Deal" |
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And this Carmax? They look like they're doing OK. My wife purchased her Prius through Autonation Direct and it was probably the least stressful, easiest car buying experience we've ever had. We even got the car for less than MSRP. I now recommend them to all of my friends and family when they decide to buy a car. In the end I know its just a glorified Internet Sales Manager, BUT that's who people should be dealing with. |
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From my brief experience in sales, many people seem to care more about getting "a good deal" than they care about getting the best product that's priced right to begin with. I can't tell you how many people I lose because a nearby dealer is out knocking $5,000 off MSRP while I calmly explain to them that we only have 6% mark-up in our cars, and that our manufacturer doesn't offer "hold-back" money, so if we sell a car for cash at invoice, we make zero money. Or when I explain to them that a comparable vehicle with the same features costs $7,000 more than our product, and our product is superior. It's all about "what can you do for me", "what's the best price", blah blah bullshit. I even show people the invoice and they still make a point to offer me thousands of dollars below. They say consumers are more informed these days than ever before, and yet most people still just don't seem to get it. Again, I still wish the manufacturer would set the price, and people would pay it, and dealers would be fair about trade-in values and not try to take advantage of people with useless products like undercoating. Or better still, dealers would sell cars at invoice for zero profit, and make up for it in the service department where your wallet is really getting hurt ;) My viewpoint may be a little skewed as I work in highline sales and my sales staff is very friendly, helpful, and for the most part, honest. My finance manager is a crook, but most of our customers are smart enough to not buy into his B.S. When he's gone we'll be a much better place. And I know the dealership model is flawed. I just don't see any immediate solution that will get the old dogs to learn new tricks. |
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I guess so... They built a huge building here and were in business less than a year.... They tore it down and built a Home Depot in its' place. I thought I read in Automotive news that they all went out....unless they sold out. Some famous football player was behind it at first. |
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I will readily admit that people like myself are in the minority, but I don't think that we're out-and-out rare. Most of the people I talked to back in the day who owned Saturns didn't buy those cars because they felt an emotional attachment to them, or because they felt they were in any way superior; without fail, every person I knew said they bought them because they liked how they were sold, with no haggling, price-on-the-window pricing. And ya gotta admit, Saturn did very well for a long time, before GM choked it to death with some seriously shitty cars. Ultimately, I think there's three kinds of car-buyers: those who love to haggle, those like myself who hate haggling more than anything, and those who haggle because they feel it's just what you do, and it's expected. Of those three groups, I'd bet the ones who genuinely love haggling and always angling for a better deal are in the true minority. I may be quite wrong here, but my gut tells me that if somehow Congress were to announce that they were reforming the auto sales industry, top to bottom, and wanted the American public to vote on whether they'd prefer set-pricing across the board, or the traditional prices-may-vary approach... I think the majority would opt for a vending-machine type car purchasing system. I have no hard data to back this up, only a lot of anecdotal evidence. Car buying is not a joyous occasion for non-car people I know, but rather a stressful event. I worry too about an escalation of hostilities, so to speak. By now, there've been so many expose's and word-of-mouth stories of shady dealer practices, that I wonder how many people go into a dealership intent on being hard negotiators, just to guard themselves against imagined (or real) unseen hooks and charges. For example, why should you believe a dealer's invoice on a car, when you've heard of them trying to sell you $500 coats of wax as a "polypixidustical paint protection shield"? Car dealer equals scum in the public's eyes anymore; and whether or not certain individuals are undeserving of that reputation, there's a reason it got there in the first place. Just wondering out loud... |
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Then you walk into a dealership and tell them you want x car for y dollars (with y being the list price). It tends to go easier if they have the car on the lot than having to order it, because they will always want to get rid of inventory sitting around rather than doing dealer trades or other crap. The way it goes from there will determine what happens next. If a dealer blows you off and acts like they make no profit over MSRP, leave. If they tell you they can't do what you've researched the list price to be, then try to get within a few hundred dollars of it (by this point both parties have realized that 500-800 over list is a reasonable number but haven't really verbalized it). Getting a hard to find car like the FR-S for 800 over list is worth 300 bucks, at least to me. Then you just politely say "no" to everything they offer from warranties, to payment protection, etc. It also helps to have your own bank to do the financing or pay cash--because if you have a trade you WILL get lowballed on it and given excuses as to how even if the car/truck is in excellent shape I can't sell THIS kind of model in THIS market. If everything goes well, take all of their paperwork home, read over it, don't sign a damn thing in their offices. If it all looks kosher come in a day or two late and tell them you agree to their terms. The other strategy is telling them "I need to buy a car now, what is the best deal you can you give me?" This is crazy and will often mean you will get a car/truck you may/may not want with options you may/may not need, but I got a 4WD Sierra farm truck for 12000 under MSRP this way (my current vehicle) because it was an unsold 2010 when the 2011's had come out, with an unpopular bench seat and vinyl interior. It's pathetically agonizing, the car dealer process. They still make money, I still get what I think is a "fair" price, but why is it necessary? Are other buyers so ignorant/lazy that they think that giving away 2000 dollars for stale popcorn and crest whitening strips smiles is the norm? I've seen people haggle for 20 cents at the checkout line at the grocery store then shrug when the dealer tells them it's not 24999, but 25999. Worse yet, are the 'tards who want to pay 30k for a 25k sports car that will be barely worth 10 grand in 5 years that make all the car dealers salivate and demand ADM. What I refuse to do is give a damn when the dealer tells me I'm wasting his time. If he gave me a fair price, I'd be glad to stop wasting his time... but this usually means buying a car/truck is a waste of my own time. |
Just a simple question on all this no dealership stuff, and maybe someone familiar with how it's done those European countries where manufacturers sell directly to the consumer. What do people do about their trade if they are buying from the manufacturer? I know there is private sale but besides being a huge pain on the ass most people don't want to deal with that.
How does that end of the deal actually work? |
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If they don't sell the car themselves they just throw it in the garbage (rubbish bin) since all car salesmen have been completely abolished simply because the consumer has the option to buy a new car directly from the manufacturer. :thumbsup: |
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