| Tbxgz |
01-31-2012 10:01 AM |
Didnt want to create a new thread for this so ill just latch on to this one since it didnt get locked.
The general impression I'm hearing is that the BRZ/FRS will not be able to sell. just the impression I'm getting from talking to people at the DC auto show and browsing other car forums. We are all obviously biased, this is a BRZ forum however consider the following.
This car is obviously marketed towards a younger audience. Overall, an audience that doesn't have 23-28k to spend on a car. As the Yen has been up and the dollar down, the US starting price, will be hard to determine but basically, the car started out as a budget sports car that quickly cost a lot due to heavy development.
Now there has been a large spike of interest but thats all based off speculation with no price tag. After the initial burst of buyers, will this car continue to sell? In the 23-28k range there are lots of other options that arguably offer more bang for the buck that also appeal to a wider group of people. The 25k price range is a tricky demograph. Mostly 17-30 year olds that are either a true enthusiasts, or b have a good amount of disposable income. Thats a small niche. Now due to the so so interior, and un useable back seat, the other options are going to be strongly considered/ cross shopped. What are your guys thoughts? Will this car still sell after the initial bubble? Will we still see it in production 5 years from now? I'm not saying it wont, just striking up a talking point... since we still have 4 months to wait...
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