Well some people on Nasioc claim that the BRZ will be an extremely low production run. Hmm... *shrugs*

Both FRS & BRZ gonna be low production first 6 month.

Unfortunately I tend to agree that initial production will be very limited, which also means that anyone who thinks they are going to get either of these cars for 20-21k upon initial release is simply dreaming. I bet limited production and high demand will push the take-home price into the 25-27k range. :cry:

Scion has pure pricing.

Ugh... is it a good idea to just throw yourself onto the car dealer's list (assuming they know what the heck a BRZ/FR-S is...)? Or just wait till its released and see how it goes from there? Do you think the Scion or Subaru version would have less product (per dealer)? ... now to figure out the CA dealers ~_~; I'm never a huge fan of being locked into a place either for a preorder. Any advice?

I like that.

Agreed. I have never dealt with Scion before, so let me ask this question:
have they ever released a new car at one price and then down the road lowered their "pure pricing"? If they have then they will most likely do the same for this car, otherwise if they have not, that could be good news.

Local Subaru dealership said that they aren't sure yet if VP pricing will be honored. It'll depend on supply and demand.

This situation is about the only one I can think of where their pure pricing policy will be an advantage for the buyer. With the limited availability, I'm considering whether its a good idea to put a deposit down for one, refundable of course in the event that this car doesn't turn out to be what I want. I've got a bunch of money sitting in the savings account growing almost no interest, I wouldn't even notice a grand or so missing lol

Kk, well, .. mmm... until at least Jan till there's more info released I guess on availability? :/

Putting a deposit down is going to have zero impact on the initial price, but may help to get you "in line" given the potential supply issue. Again, I am not a Scion historical pricing expert, so take my comments in that vain, but my bet is they will start with a higher price and will only lower prices when supply levels with demand. Someone prove me wrong with historical evidence of Scion's initial vs long term "pure" pricing on high demand cars in their initial year.

Use common sense - if Scion knows that the demand for this car is high, why would they lead with 19-20k in "pure pricing" and sell "xx" number of limited production cars in the first year, when they could sell the same number of cars for 25-27k given demand...... hello ...McFly..........:bonk:

Go ahead and save this post and ready your fingers to hit the quote button:

Scion version in the first 8 months of release will be between 24-27k, and the Subaru version 1-2k higher based on the fact they do not have to deal with "pure" pricing. :word:

My idea in putting a deposit down was not to have any bearing on the price, but to get in line if this will be as low production for the first year as others on here have discussed. We really don't know how Scion will play this because there hasn't really been a highly anticipated car to launch for them like this one is. I have zero experience or info about their pure pricing scheme, but your theory matches with basic macroeconomics supply and demand, which is unfortunate for people like me who really need this car to come in at the $22-24k area.

Actually, I'm presuming that Nasioc is really lowballing the numbers (1k?). As moto alluded at club4ag, 1k is really little and it seems really odd to have it be basically double the LFA production. Oh well, who knows ~_~

I remember when Subaru excluded the STI from programs like this, so I won't be surprised if they exclude the BRZ. More potentially bad news is that supposedly dealerships will be getting only 1 or 2 each.

The good news is that dealerships have been instructed not to mark it up (at least that's what the business manager of my local Subaru dealer told me).

I put down a refundable (contingent on test drive) deposit last month. I've never paid MSRP for a car, nor have I ever put down a pre-order deposit. But if the BRZ is reasonably priced, lightweight, and fun to drive, I think it'll be in high demand.

I'm not opposed to putting down a refundable deposit, but really want to see the cosmetic differences and available options, before choosing to go with Scion or Subaru. Hopefully we will learn that soon.

So you can go to a subaru dealerrship NOW and put a "refundable" deposit for a BRZ? i think i might do that too

Just thought I would bump this thread now to help out some of our newer members who want to get the BRZ.

Ther BRZ is supposed to be released in the states in May 2012 so if you want to sign up for a VIP program partner and get your 6 month wait period done this is a good time to do it.

I found one of their organizations to be pretty cool tbh.

http://lnt.org/support/membership_benefits.php

If you like that outdoorsy stuff here's one. :)

I called my local Subaru dealer last week and I spoke with a gentleman, who has been at the dealership for over eight years, and he could not confirm or deny that the BRZ was going to be excluded from the VIP program, but that in his opinion, first release, high demand cars are typically excluded for a period of time. Obviously, this is by no means an official statement, so I think it might be interesting to hear back from everyone as to what thier local dealers are telling them.

BTW, the link at ACA is now http://www.americancanoe.org/?page=Subaru

Well the VIP program states that "new" vehicles are or can be (don't recall the wording)

Can be, depending on demand.

Depending on the program you either get dealer invoice or 2% below dealer invoice. First job find dealer invoice. Then find 2% below that.

Does the VIP Program discount apply to the price of the car after negotiations or what? How would it work if ur not paying the full price of the dealership? Wouldn't dealers charge more to make up for it or refuse to negotiate if they get a SoA VIP letter?

You simply don't negotiate. Its the invoice price + 2% below. However, its up to the dealership to say yes or no to the VIP letter.

Basically the VIP program works as that Subaru will pay that 2% difference to the dealership (or that's how I understand it). So the dealer really has no loss.

What happens if the dealership is trying to sell above the True Market Value or the invoice is a whole lot higher than the TMV? Seems the buyer will need to negotiate in those situations. I have been to some Subaru dealers who have been sharks.

No loss in one way, thousands of dollars loss in another. Yes, they will get that 2% back but they do lose the thousand+ between invoice and MSRP, in additional to any "regional adjustments" and other mark ups I fear Subaru dealers will be placing on this car. When the STI came out if they had accepted VIP program pricing they would have lost 5-6k per sale easily compared to selling them to the customers who didn't use the VIP program.

I'd guess that, unless you have a really good relationship with your dealer, that the VIP program won't be accepted. That doesn't mean you shouldn't try.. I'll be trying.

The only time invoice is higher than purchase price is if you are negotiating holdbacks and/or are applying rebates. You can also negotiate in that 2%, if tell the dealer to keep 1% and apply 1% to the car, so you get the car for 3% under invoice, etc.

Again, that will happen on cars just sitting on the lot for awhile, a high demand car that isn't likely to happen as a lot of early adopters are simply willing to pay to have it first.

Just as Dave said. Also worth noting that a dealer might be more willing to offer the VIP on a factory order vs one on the lot.

^ this

The other day I talked to a manager over at the subaru dealer just down the street from my house and he said the car is likely not going to be part of the VIP program, and hes going to have a tough time stretching the price down on a new sports model even for family members. Its his ass on the line, but hes pretty excited about the car and wasn't very impressed with the recent WRX STI, the manager said hes getting one of the early release BRZ.

My local manager said he would take it. Also if you read Giccin's group buy they claim they will take it. So the issue isn't whether dealers will take it cause many will, it is whether Subaru VIP will offer it the first year it is on sale. That is the question.

Tranzformer, this little tid bit was very helpful information. I just spoke with the finance director from one of my local Subaru dealerships and they are willing to honor the VIP on a BRZ if do a factory order as opposed to taking one off the lot.

I hope to have a confirmation email shortly.

Can't wait until May when I am eligible for my new BRZ!

Thanks for the suggestion.

It says you have to be an active member for 6 months. Say I join LNT, do i have to do anything to be considered "active"? or can I just join and wait for 6 months later to call them for the papers?

You just have to be a member for 6 months.

Oh the flip side, the news on VIP is up in the air.. Subaru Customer Service will be getting back to me (hopefully)... in late feb.

I haven't seen anything official regarding BRZ on the VIP. I would take what the dealer says as a grain of salt. I'm in no rush to get FMY so I am willing to wait for VIP pricing/STI to be released. The dealer could just be saying that only to later say his bad and he was mistaken.

im getting my VIP membership later this year giving it some time to mature until im ready to buy in 3rd quarter 2013. Not just for the BRZ...i might trade my 03 Legacy Wagon GT for a 2012 Outback R

It's not solely a dealership decision. SoA blocked VIP pricing for the STi.

From Subaru regarding the BRZ on VIP pricing: "They (the VIP department) have not yet been advised by executive management if the BRZ will be available to purchase through the VIP."

Well dealer is only semi full of it. If the VIP program is offered they'll likely honor it. They just may not have the chance.

The quote is from my email communication with SoA customer service.

Can any ordinary person become a VIP member and receive the discount? I'm confused... :iono:

thanks, i will sign up for this. it's worth a try. :thumbsup: